Living in my passion for helping ambitious start-ups, defiant solopreneurs, and dynamic SMEs identify themselves, clarify their value, and deliver it to the right market.Some facts about me:✅ MS in Marketing;✅ 15+ years of marketing experience;✅ Team leader in a regional brand management department at Red Bull;✅ Almost 5 years at the top advertising agencies;✅ More than 200 successful marketing projects with well-known international brands;✅ 200+ satisfied clients from all over the world;✅ Сity and regional figure skating champion.Wide variety of business industries including Retail, FMCG/CPG, OTC, Pharma, beauty, fashion, wellness, tech start-ups, e-com, SaaS, platforms, crypto, e-learning, nonprofits, and more.Global Brands I've collaborated with Bayer, OBI, Samsonite, METRO, MediaMarkt, Mein Real (real,- hypermarkets), Paramount Farms, Helen Harper Baby, and UNICEF.I believe that truly great things are made by people, not corporations. Collaborations between talented, like-minded individuals can unlock immense creative potential and lead to breakthrough ideas. Learning from each other and contributing individual skills can be a powerful force for positive change. And, if this all resonates with you, let's chat! Who knows, the next big breakthrough idea could be just around the corner!
Self-Employed
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Marketing StrategistSelf-Employed Aug 2019 - PresentFollowing a long-standing passion for helping businesses define themselves, clarify their purpose, tell their story, manifest their value, and achieve their market goals through market research and marketing strategy. Whether you launching a new product or service, doubt the current strategy, need rebranding, or want to clarify brand messaging, I am here to help.Offering Market Assessment, Marketing Strategy, Digital Marketing Strategy, Brand Strategy, Buyer Personas Development, Marketing Plan Creation, Marketing Audit, and more.
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Digital Marketer And Smm ManagerFreelance Sep 2014 - Jul 2019Client: Danko Category: Dance School Scope: SMM, content marketingResults: Clarified the main strategy for Social Media, and increased social media activity.--------------------Client: Dance&Life Category: Dance StudioScope: Market research, go-to-market strategy, website, SEO, content marketing, SMM, email marketing+direct mailing, PPC, Google Analytics.🏆Achievements🏆: Launched a dance studio from zero and made it profitable in just three months.--------------------Client: Star Kids Category: Child Model & Talent AgencyScope: Landing page, website redesign, SEO, content marketing, SMM.Results: Executed successful lead generation campaign. Launched and managed the agency’s Social Media Accounts. Increased brand awareness and boosted the number of students by half.
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Account ExecutiveShopper Hunters Sma Agency Oct 2013 - Aug 2014Shopper Hunters - a division of a P4P agency, mainly focusing on the Pharma (Bayer), beauty (Nivea), and fashion (BNS group) industries.- Supported ongoing and planned marketing campaigns, and participated in tenders. - The role included being the day-to-day contact for one of the big Pharma companies Bayer - coordinating the execution of integrated campaigns across the creative, digital, event, and production teams. - Led pitch processes within internal departments for the new clients’ accounts acquisition.- Frequently involved in creating marketing strategies for brands launching products for new markets.Client Accounts Handled: Bayer, Helen Harper Baby.
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Account ManagerP4P Marketing Communications Agency Oct 2013 - Aug 2014An advertising agency that obtains proven expertise in every known area ofmarketing communications and delivers on clients' business needs. Served as an account manager for the key client OBI (a German multinational home improvement supplies retailing company) with a focus on developing and implementing engaging, multi-channel marketing campaigns. Coordinated initiatives for a variety of in-store events, POSM production, and overall brand development.
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Account ManagerBeetl Jul 2012 - Dec 2012- Ran a multichannel communication and steward strategy for Mein Real (real, - hypermarkets) utilizing a fully integrated approach with a $400k budget annually. - Oversaw project and creative briefings, pre-production meetings, and strategic brainstorms for ongoing marketing and promo campaigns. - Coordinated the development of creative concepts, key visuals, and messages for numerous advertising campaigns. Guided, mentored, and inspired assistants and project managers in completing day-to-day tasks.More Projects Handled: 💪Launched the brand “Wonderful Pistachios” for Paramount Farms. 360-degree BTL support. 💪Raised brand awareness for the new Shopping Mall “The Fifth Avenue”, including evergreen campaigns (direct marketing, BTL/ATL), and supporting digital advertising efforts (SMM, web, SEO, PPC, etc.).🏆Awards🏆: The best B2C Campaign Implementation Winner for the national project “real,- Children’s Football Cup” in 2010 and 2011. -
Senior Project ManagerBeetl Jul 2011 - Jul 2012
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Project ManagerBeetl Aug 2009 - Jun 2011
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Marketing ManagerNewnn Ltd. Mar 2008 - Jul 2009- Implemented a market penetration strategy to stimulate users' growth for thenew city Web platform.- Led the vision for UX design and branding.- Created a platform sitemap.- Assisted the developer's team in optimizing platform features to create acommunity environment.- A/B tested, analyzed web data, tracked competitors, and used GoogleAnalytics daily.- Developed and managed strategic partnerships focusing on growingaudience and website traffic.- Planned and executed marketing activities to acquire, engage, and retainclients for NEWNN B2B services.- Clarified content strategy, and secured editorial partnerships to generateSEO articles. Amplified online presence and raised digital "visibility".🏆Achievements🏆: NEWNN attracted more than 40,000 unique visitors. More than20 key partners were involved. The platform's valuation increased to $30k. NEWNN hosted the biggest regional cyber game tournament, "The First City's Counter-Strike Tournament" to support its PR campaign. -
Team LeaderRed Bull Aug 2005 - Oct 2007- Chaired sampling campaigns, collegiate projects, and product and event support for the local market. - Recruited, trained, and managed up to 8 student marketeer team members. - Oversaw product, asset, and equipment inventory. - Executed creative and original ways to build WOM around the brand, including guerrilla marketing, collaborating with opinion leaders (influencers), PR, and activities in Social Media. - Built brand awareness, and launched activation strategy and sampling plans around large-scale branded events like Red Bull X Fighters, Red Bull Air Race, Red Bull Music Academy, and Red Bull Half Pipe.🏆Achievements🏆:⭐️ Delivered absolute leadership in the energy drinks segment in the region.⭐️ Best Wings Team Award in 2006. ⭐️ Best Team Performance by the results of half the year 2007.
Marina R Bull Education Details
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Marketing And Marketing Management
Frequently Asked Questions about Marina R Bull
What company does Marina R Bull work for?
Marina R Bull works for Self-Employed
What is Marina R Bull's role at the current company?
Marina R Bull's current role is Passionate Marketing and Brand Strategist | Data Storyteller | Buyer Personas Developer | 200+ Satisfied Clients from 🌏 | Start Up & SMEs focus🎯| 💚Wellness Brands💚.
What schools did Marina R Bull attend?
Marina R Bull attended Higher School Of Economics.
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