I have a clear passion: listening to the needs of my clients and applying all my knowledge and efforts to help them create and manage their products so that they will be loved by their customers! Are you interested? Well, let's see how I can help:As buyers, you need to receive a reliable and personalized management, adapted to your purchasing processes, your markets and businesses and that provides the greatest innovation not only in raw materials but also in packaging technology and a long etcetera. This is where I can help you:I started my professional career in international trade in 2005, and have worked in exports and food sector for more than 10 years . In order to get where I am today, I have studied and worked in different environments:The careers that I studied (you will find the detail in the Education section), have helped me not only to acquire the knowledge and tools to carry out satisfactory international sales projects, but also to acquire a multidisciplinary and varied approach that I apply every day, with skills in fields such as:International negotiations and salesExports and Company Internationalization Coffee sector expertiseInternational marketingOnline marketsIn addition, I have traveled half the world learning their languages and culture, and have lived in countries as diverse as:USAMexicoChinaIrelandUnited KingdomFranceItalyIn my travels, I have studied how customers from half the planet behave in channels such as Retail, Foodservice and recently also in Online, which already crosses all physical borders to create another world of opportunities.This knowledge has given me so much on a professional and personal level, and I try to fully apply this for the benefit of my clients' businesses.In my previous professional experience, you will find a wide background: freelance entrepreneurship, work in SME and work in a multinational.If you think we can collaborate, please drop a message, I will be happy to help you.
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General DirectorWingstosell S.L.Oviedo, Es -
FounderWingstosell Aug 2021 - PresentOviedoWINGSTOSELL is an international trade consultancy that specializes in helping companies to create sustainable growth through successful expansion into international markets.We manage innovative projects with excellent results, Amazing Projects, in the export, tourism, food and sports sectors. Our mission and main goal is to access into new markets using innovation, customization and the suitable tools to increase the sales of your business. -
Sponsor And Market AdvisorGether Co. Aug 2021 - PresentMadrid, SpainStrategic connector between companies interested in sponsoring high level sports players (La Liga Spain, E-Sports, F1...) Domestic and International Markets. -
Senior Export Manager Ucc EuropeUcc Coffee Uk And Ireland Apr 2020 - Aug 2021Oviedo, Principado De Asturias, EspañaUCC Europe wants to establish a sustainable and dynamic export business from Europe to the world, leveraging existing production capacity across all roasting manufacturing plants in Europe.The purpose of the role is to establish and grow businesses in key markets by identifying & unlocking opportunities and locking commercial agreements with customers, ideally long-term partnerships. This new created central role involves establishing a base strategy, identifying targets, hunting customers, locking deals and ensuring optimal service levels. This role reports to the Global Business Unit Director and works closely with various functions across all UCC Europe such as Manufacturing & Supply Chain, Customer Service Team, Innovation/ Product Development Teams, Finance and Marketing. Key functions:• The achievement of the Export sales budget. Hunt and secure sales• The creation of a centralized Export department, Export Sales coordination across EU Operating companies and liaison with UCC Asia• To map the key contacts across that market and develop the pipelineKey Abilities:• Ability to communicate strategies and solutions at all levels, sharing best practices across Opcos.• Ability to build winning relationships, both internal & external• Negotiating and alignment on contracts with multiple stakeholders • Business & Financial Acumen (leverage analytics and insights to create strategy)• Both a strategic outlook and focus on executional excellence• Excellent organizational skills, ability to prioritise own diary & workload, to meet deadlines• Self-motivated, confident & inspiring individual, with a track record of winning new business• Ability to Persuade and Influence• Energy, Enthusiasm and a “Can Do” attitude• A real team player• Drives resultsKey interactions:• GBU Director• Supply Chain and Manufacturing• Customer Service• Product Development• Marketing• Plant Managers• External third parties• Finance/ Pricing• UCC Europe and Asia -
Near Abroad Senior ManagerUcc Coffee Spain Nov 2018 - Apr 2020SpainThe Near Abroad Senior Manager position is created to plan, organize and execute the Export department of the UCC Coffee factories located in Spain and France, in order to feed a growing demand from outside Spanish national borders, as well as to become a new business pillar for the company.Main functions:- Participate with the Marketing Department in the definition of a commercial policy, a price policy and selling conditions in different countries.- Prepare the annual sales budget, commercial objectives and expense budgets for the international commercial department.- Define the marketing actions and tools to be applied in each of the countries in their area of responsibility.- Carry out complex international business negotiations.- Maintain a continuous relationship with customers to meet needs or points for improvement.- Plan and execute development tasks according to open possibilities of different markets, finding the most suitable partners or UCC Spain. - Identify the department's KPI's, measure them and establish corrective measures if necessary.- Engage with the UCC Europe Group, aligning common actions and policies to achieve the company's objectives.Key interactions:- The position reports to the Commercial and Marketing Director of UCC Spain.- Interactions with all internal departments (Production and Logistics, Quality, Innovation, Marketing, Management Committee etc). Interactions with the group at UCC Europe. -
Export DirectorCafés Oquendo Oct 2011 - Oct 2018SpainKey roles of my work include the creation of the Export Department, coordination and creation of an export strategy to achieve sales targets. Management of a team of Export Area Managers and Back Office Managers on a daily basis.I look for trade agreements in assigned countries, with special emphasis on Asia and Africa. In my daily work I seek continuous improvement of the export and internationalization processes of the company. I also work on adapting packaging for international sales and organize the process of participation at international food fairs such as Sial Paris, Anuga Colonia, PLMA Amsterdam or Alimentaria Barcelona, among others. Other main responsibilities included: Active participation as a member of the Board of Directors.Product research and development. Project reports about coffee sector and coffee innovations.Helping international Procurement processes. Quality and product innovation in the coffee sector are always in mind at work. -
Executive Translator And Vp Assistance To Princess Of Asturias AwardeesPrincess Of Asturias Foundation Oct 2005 - Oct 2016Oviedo, SpainAsistencia a premiados en los Premios Príncipe de Asturias. Coordinación de la agenda del premiado, acompañamiento a las entrevistas con prensa y personalidades, guía de turismo y organización de sus actos de protocolo durante el evento. Algunos de los premiados con los que he trabajado son: Annie Leibovitz, Directores del Museo de los Guerreros de Xián, British Council, National Geographic Society, Ghana Reseach Center, científico Peter Lawrence, Iker Casillas y Real Madrid, etc. Esta colaboración que realizo una vez al año me ha ayudado a formarme como profesional en ámbitos muy importantes como la capacidad de comunicación, la organización o la diplomacia.
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Founder On Mr Freelance Translation And ConsultancyWww.Marinarayon.Com Feb 2005 - Oct 2011SpainI started my own business of translation, interpreting and international business consultancy. Key working languages: Spanish, Italian, French, Mandarin Chinese, English. Services: Simultaneous and bilateral interpreting.Court Interpreting.Written translation and proofreading, focus in business, legal and tourism. B2B sales projects to export goods, focus in LATAM and ASIA. Main products within the Food and Beverage Business, but also projects in Green Industries and other industrial manufacturers willing to export.Some of my clients are: Elite Merchandising, National Geographic, Xian Warriors Museum, Invest in Usa, Seresco, Asturex, Princess of Asturias Foundation, National Geographic, Spanish National Police. -
Export Manager China-Mexico-SpainEl Encinar Jan 2011 - Sep 2011RemoteExport Manager and Interpreter for this Spanish wine company.Commercial pipeline search, agreement negotiations and business trips to China for closing new partnerships with Distributors and Retailers in the country.Online remote work both with Supplier and Commercial Leads.Business agenda creation and business trip with the company around China.
Marina Rayón Education Details
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Language, Culture And Business Negotiation In China -
Camara De Comercio De OviedoComercio Exterior -
Licenciada En Traducción E Interpretación -
Traducción E Interpretación, Programa Erasmus -
Diplomada En Turismo -
Citrus High SchoolAño Académico En Usa (Equivalente A 2ºeso)
Frequently Asked Questions about Marina Rayón
What company does Marina Rayón work for?
Marina Rayón works for Wingstosell S.l.
What is Marina Rayón's role at the current company?
Marina Rayón's current role is General Director.
What schools did Marina Rayón attend?
Marina Rayón attended 浙江大学 Zhejiang University, Camara De Comercio De Oviedo, Universidad De Las Palmas De Gran Canaria, Dublin City University, Universidad De Oviedo, Citrus High School.
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