• Launched 2 projects: “Reboot Lab” and yoga studio “Reboot Home”• Fully business promotion (mission, name, goals, logo, pricing policy)• Provided all marketing support: creating a strategy, managed websites, SEO, plannedsales funnels, identified target audience• Created accounts in social networks• Launched targeted and contextual advertising (created advertisements + wrote sellingtexts), the average CPA - $0.01• Organized out-of-home advertising campaign… Show more • Launched 2 projects: “Reboot Lab” and yoga studio “Reboot Home”• Fully business promotion (mission, name, goals, logo, pricing policy)• Provided all marketing support: creating a strategy, managed websites, SEO, plannedsales funnels, identified target audience• Created accounts in social networks• Launched targeted and contextual advertising (created advertisements + wrote sellingtexts), the average CPA - $0.01• Organized out-of-home advertising campaign (distribution of leaflets tomailboxes, distribution of booklets in the shopping center)• Conducted PR activities and managed to get mentions in such media as dev.by,Onliner.by, Relax.by• More than 6000 people visited the yoga studio in 2 years Show less

• Launched the brand: full brand promotion (name, mission, logo, developed brandphilosophy, defined character of collections, set development strategy)• Managed the Instagram account @themood.clothes (content plan, posts, video editing,photo retouching)• Monthly photo shoots organization including ones on TFP terms• Created an online catalog on the Taplink platform• Ran targeted ads with low budget and high CTR (average CTR 3%)• Led collaborations efforts with… Show more • Launched the brand: full brand promotion (name, mission, logo, developed brandphilosophy, defined character of collections, set development strategy)• Managed the Instagram account @themood.clothes (content plan, posts, video editing,photo retouching)• Monthly photo shoots organization including ones on TFP terms• Created an online catalog on the Taplink platform• Ran targeted ads with low budget and high CTR (average CTR 3%)• Led collaborations efforts with bloggers and influencers (definition, negotiation,daily management, analytics)• Organized negotiations and established b2b partnerships with stores and showroomsin Belarus, Russia, USA• Opened a store in the shopping center Galleria Minsk• Expanded to Russian market - managed sales of the brand collections in 3 storesin Russia (Moscow, Nizhny Novgorod)• Expanded to the US market - rented a rail in a fashionable space “Flying Solo” in thecenter of New York in Manhattan Show less

• Managed a team of 5 people: designers, journalists, marketers• Developed a marketing strategy of the faculty based on the analysis of the market,competitors, and target audience• Organized more than 10 offline events for 100+ people and 15 online meetings• Set up Facebook, Instagram, and VKontakte ads• Led the student SMM department and created content for social networks• Held commercials campaign in metro, buses, and in the shopping centers• She took more than 50… Show more • Managed a team of 5 people: designers, journalists, marketers• Developed a marketing strategy of the faculty based on the analysis of the market,competitors, and target audience• Organized more than 10 offline events for 100+ people and 15 online meetings• Set up Facebook, Instagram, and VKontakte ads• Led the student SMM department and created content for social networks• Held commercials campaign in metro, buses, and in the shopping centers• She took more than 50 interviews with the university staff and wrote a book dedicated tothe 100th anniversary of BNTU, which was published in thousands of copies• According to the results of the last year of work: 60% of the first-year students indicatedthat they learned about the university from Instagram, each of them made a deal for $2,000 per year in favor of FMME faculty Show less

• Launched the brand: from zero subscribers to the opening of a store in the shopping centerGalleria Minsk• Developed content strategy and content plans, identified target audience, set up targetedadvertising for social networks• Generated ideas and selected references for original photoshoots and production videos• Was responsible for organizing photo and video shoots (location search, themecreation, recruiting photographers, models, and make-up artists)• Followers… Show more • Launched the brand: from zero subscribers to the opening of a store in the shopping centerGalleria Minsk• Developed content strategy and content plans, identified target audience, set up targetedadvertising for social networks• Generated ideas and selected references for original photoshoots and production videos• Was responsible for organizing photo and video shoots (location search, themecreation, recruiting photographers, models, and make-up artists)• Followers grew from 0 to 5000• Average video view count from 2000 to 5000 Show less

• Full-service Social Media Marketing for clothing store “BUY IN BY” and women'sclothing brand “DOT STUDIO”• Achieved organic growth of interactions from 50 to 270 (550%) in 6 months• Increased Instagram activity by 1.5 times• Increased the amount of subscribers from 20 to 40 thousands in 6 months• Increased income by 45%

• Wrote selling texts for Belarusian and Russian businesses from different fields: medicalcenters, service stations, maternity courses, yoga, cosmetics, household appliances,smartphones• She did copywriting for marykay.by, lesante.by, remkpp.by, maximal.by, shineest.by, madbeard.by, nosweat.by, madgeeks.by, nlive.ru• Ran a corporate blog about trends in marketing and SMM

• Was writing articles on travel topics on monthly basis• Was responsible for social networks content production at @belaviaonair (Instagram andFacebook)• The archive of materials can be found on the belavia.by/onair