Marina Thiago Email & Phone Number

Morada Comum is the Brazilian program of the Our Common Home network, an organization that promotes the civic participation of people with more traditional values, strengthening and incubating organizations and leaders to build stable and successful solutions for climate change and environmental preservation.Roles and Responsibilities:- Definition of country strategy: theory of change, priority policies, audiences, political engagement, communication, objectives and goals.- Research: supervision of projects on (a) public policies, cases, and policy briefs in the environmental and climate change areas; (b) defining audiences (various quantitative and qualitative approaches) to understand their characteristics and engagement opportunities in depth; (c) political mapping, focusing on decision-makers in the three branches of government; and (d) bases for monitoring the impact of the program and projects.- Supervise the implementation of projects and campaigns: definition of the strategy for mobilization, communication, and stakeholder engagement; relationship with partners and suppliers; definition and monitoring of budget, deadlines and goals; impact measurement and learning; and preparation of reports for funders and case studies.- Team management: leading project teams, ensuring a good balance between productivity and satisfaction/engagement.

"Pra Ser Justo" is a non-partisan movement created by civil society organizations committed to the approval of consumption tax reform. The change we advocate for makes the tax system fair, simple, and transparent for individuals, businesses, and Brazil.Some results (in 3 years of operation):• + 22 million social media impressions• + 400 news articles, including 4 front-page features in tier 1 publications (Estadão and O Globo)• + R$ 3 million in managed resources, obtained from individuals and businesses• + 200 lawmakers and members of the executive branch directly impacted. Some achievements: (i) amendments and suggestions incorporated into the final text; (ii) public acknowledgments by legislative and executive members; (iii) use of our proprietary research data by the federal government; (iv) a commitment letter to Tax Reform signed by 10 presidential candidates for the House and Senate in 2021, including Artur Lira and Simone Tebet.• Participation in and/or organization of more than 20 events, training sessions, or lectures on the subject.• + 20 research projects, position papers, and technical notes conducted.• + 100 organizations and opinion leaders (economists, influencers, and columnists) mobilized for the signing of manifestos, information exchange, and collaboration for coordinated actions. Some achievements: (i) a manifesto by 70 economists, business leaders, academics, and politicians in favor of tax reform, including former Ministers and Central Bank Presidents; (ii) signing of the manifesto "In Defense of Comprehensive and Just Reform" in conjunction with CNI, Comsefaz, Sindifisco Nacional, Febrafite, Fenafim, CCiF, Destrava Brasil, and CLP, delivered to the President of the Senate, Rodrigo Pacheco (PSD/MG), and the then Tax Reform rapporteur, Roberto Rocha (PL/MA).

São Paulo, Brazil

Management and leadership of the advocacy/public policy team at Endeavor.• Management of a team of 6 people, including coordinators, analysts, and interns.• Participation in Endeavor's leadership group, alongside managers and directors, for goal setting, project monitoring, and management discussions.• Development of the strategic planning for the department, definition of OKRs, and monitoring their execution.• Crisis management and identification of opportunities within the public opinion.• Management of teams responsible for research, position building, and mobilization in the field of technology talent development/education.• Management of teams responsible for delivering services related to access to capital aimed at developing products that prepare entrepreneurs for this stage of the journey.• Coordination of project phase-outs, including defining responsibilities, document preparation, and collaboration with other organizations.• Coordination of Endeavor's election project, involving the conception of the proposal agenda and collaboration with the teams of presidential and state government candidates.

Gestão e liderança do time de advocacy/políticas públicas da Endeavor.

Líder da bandeira de Simplificação Tributária

São Paulo Area, Brazil

Tema de atuação: tributário e inovação- Apoio ao desenho e execução da estratégia de advocacy da Endeavor, em especial nas bandeiras de tributação (reforma tributária) e inovação;- Liderar a organização da Semana Global de Empreendedorismo, desenvolvendo ações de advocacy para mobilizar a sociedade e os governos em torno dessa causa;- Apoio ao mapeamento, a construção e a gestão de uma rede de stakeholders do ecossistema empreendedor do Brasil (empreendedores, governos, universidades, organizações de fomento ao empreendedorismo);- Monitoramento e trabalho em parceria com órgãos públicos para implementação de políticas voltadas à melhoria do ambiente de negócios no Brasil.

São Paulo Area, Brazil

- Knowledge management in the areas of public policy, socio-environmental responsibility, human rights, communication of causes, among others;- Projects structuring in the areas of branding, cause management, communication and advocacy;- Legal support to the formation of coalitions with the aim of changing public policies;- Analysis of gaps and new business opportunities with NGOs and companies.

Brazil

- Content creation: upload of photos / videos, creation of editorial calendars with focus on engaging content, day-to-day postings and conversations across properties, copyrighting: quantity upon client’s request/needs.- Media buys: media Planning, campaign set-up, campaign optimisation: proactive monitoring of delivery to ensure ROI, oversight of A/B test media implementations, campaign measurement.- Customer relationship/support: monitoring and moderation community participation to ensure rules of engagement and community guidelines are followed, posts/potential complaints containing watchwords for context and forward to internal resources review, nexus with support centers: management of customer support (doubts, queries, questions) and feedback forums.- Reporting & analytics: provision of weekly and monthly metrics on digital platforms to track KPIs, development of weekly and monthly reports on digital platforms and media buys campaigns, management of platform tools (Facebook insights, Twitter analytics, Google Analytics, etc.), delivery of custom reports upon requests, SEM / SEO knowledge to implement search campaigns, deliver testing, trends and new initiatives.- Digital media plans & special projects: development of digital communication plans as well as other breakthrough emerging digital media initiatives, support in the development of media briefs to guide the communication strategy development process setting goals and strategies, alignment with internal teams to drive optimisation and future enhancement of digital media plans, project management (contests & special initiatives management): proposal, implementation, follow-up, reporting, collaborate with the cross-functional teams such as Sales, Events and Content Marketing, communicate issues, opportunities and insights and fosters best practices.

Chile

- Cultivate partnerships with writers, companies and mentors- Development of active social communities on Facebook, Twitter and Google plus accounts. Content creation, increase of fan/followers base, engagement and community strength- Email marketing and direct communication with clients to address content, best practices and feedbacks- Execution of campaigns focused on results and high ROI and CTR through daily tracking and optimization. Reporting and analysis.- Monitor activity and report through analytics tools. Data analysis to drive content strategies

São Paulo Area, Brazil

São Paulo Court of appeals judge assistant with focus on civil, commercial and corporate litigation.

Bachelor’S Degree, Law

Master'S Degree, Public Policy Management

Dissertação aprovada com distinção. Orientadora: Gabriela Spanghero Lotta. Banca: Cibele Franzese (FGV), Paula Chies Schommer (Udesc) e.

Entrepreneurship And Technology

Exosphere is a learning and problem-solving community located in Viña del Mar, Chile.