Marina Afroz Email & Phone Number

Ontario, Canada

Markham, Ontario, Canada

Managing the B2C water pillow brand Mediflow and B2B water pillow brand Chiroflow for Canada and US markets. Responsibilities include development and execution of annual business plan, new customer recruitment plan and customized sales programs. Develop communication assets for end consumers and healthcare professionals, tracking business performance and competitor activities. Have additional responsibility of handling international export orders for the 2 brands.

Bangladesh

Managed MAGGI Soups and Seasoning portfolio with responsibility of developing and executing annual business plan aligning with category strategy, managing yearly budget for the brands, tracking competitor activities, conducting consumer research, designing and implementing consumer promotions, writing briefs and coordinating with agency partners for the development of packaging, traditional and digital media advertisements and POS materials. Had additional responsibility of handling I2L projects for the total Food category.Key Achievements:• Delivered double digit growth in both Soups & Seasoning category in 2020 despite COVID challenges• Managed the launch of consumer insight based 360-degree Thematic Campaign for Seasoning mix brand MAGGI Shaad-e-Magic together with increasing product fortification for stronger on-pack claims• Accelerated the growth of Soups category in 2020 through identifying consumer need in the healthy diet space and communicating relevant message through digital media and promos • Led the launch of MAGGI Fusian Bangkok Sweet Chili noodles targeting youth who like PanAsian cuisine

Bangladesh

Managed the portfolio of Infant Cereal brand CERELAC & newly launched Junior Cereal brand CEREGROW. Key Achievements:• Assisted the Marketing Manager in planning and implementation of marketing activities that accelerated CERELAC business growth in 2019. This included new product development, DMAICexercise (an NCE problem solving program) with field sales and medical detailing team, greater number of scientific programs and communication for Healthcare Professionals.• Launched CEREGROW 5+ Junior Cereal in 2019 backed by consumer insight. Developed new TV Commercial, digital communication & Healthcare Professional communication for the brand to establish the importance of fortified cereal in consumers’ minds. This was the first foray into mainstream communication for Nestlé Nutrition as the “Bangladesh Breast feeding act 2013” strictly prohibits advertising any product meant for children up to the age of 5.• Launched new CERELAC variant Carrot Chicken in 2019 for kids from 8 moths to 24 months• Launched new CERELAC variant 5 Fruits & Multigrain in 2018 for kids 18 months plus- one of the most successful I&R projects at Nestlé Bangladesh that year • Launched 2 smaller SKUs 180gm in 2017 for increasing penetration in rural areas

Dhaka, Bangladesh

Responsible for marketing activities, tracking competitor price, penetration & volume for the brand SUPERCRETE.Key Achievements:• Restructured the brand identity based on consumer insight and established the new identity through a new TV Commercial and trade campaign

Bangladesh

Assisted in the execution of on-ground events and brand activations for NIDO. Coordinated with different functional departments and multiple external agencies. Managed packaging and POS materials development.

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration (B.B.A.), Marketing & Hrm