Founder & Head of Educational Programs | The SWAY AcademyAs the Founder and Head of Educational Programs at The SWAY Academy, I lead with a mission to revolutionize both the Agile coaching industry and small to medium-sized businesses (SMBs). My role is to:1. 𝐑𝐞𝐭𝐫𝐚𝐢𝐧 𝐀𝐠𝐢𝐥𝐞 𝐜𝐨𝐚𝐜𝐡𝐞𝐬 to become Modern Management Experts specifically for SMBs, equipping them with the skills needed to find and serve clients beyond the IT sector.2. 𝐃𝐞𝐯𝐞𝐥𝐨𝐩 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬 that focus on marketing, sales, AI, and Agile-based methodologies tailored to SMBs, helping coaches position themselves as trusted business advisors.3. 𝐄𝐦𝐩𝐨𝐰𝐞𝐫 𝐒𝐌𝐁𝐬 by introducing cutting-edge management practices rooted in Agile, simplifying business operations, and driving sustainable growth.4. 𝐁𝐫𝐢𝐝𝐠𝐞 𝐭𝐡𝐞 𝐠𝐚𝐩 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐒𝐌𝐁𝐬 𝐚𝐧𝐝 𝐭𝐨𝐩-𝐭𝐢𝐞𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐜𝐨𝐚𝐜𝐡𝐞𝐬, ensuring these businesses have access to expert guidance in modern management and process improvement.

Marina Alex is a seasoned business transformation expert with a proven track record in driving revenue growth and business success. As a recognized leader in applying Agile in sales, she has successfully implemented her SWAY system in 34 different industries across 21 countries. Marina's expertise in business agility and Agile methodologies has enabled her to deliver impressive results for companies of all sizes and sectors.With a focus on putting the customer first, improving communication, eliminating silos, and unifying sales and marketing, Marina is an expert in top-down business transformations. She has coached CEOs, founders, and top executives on how to successfully implement her SWAY system, emphasizing that the most successful business transformation starts at the top.Marina's ability to tailor her approach to each unique situation is a testament to her deep understanding of what it takes to achieve success in business. She is adept at leading workshops that teach companies how to apply her SWAY system to their unique situations, and she has even launched an online school that trains SWAY experts.As a rare business expert in applying Agile outside of IT, Marina's SWAY system is a unique application of business agility and Agile methodologies. Her impressive results in 34 different industries across 21 countries are a testament to her ability to drive meaningful results for companies around the world. If you are seeking an experienced consultant who can help you transform your business, Marina Alex is the expert you need.

Marina Alex played a pivotal role as an Agile Coach at Agile Space, responsible for helping organizations in Russia adopt Agile outside of IT. 1. Training Scrum masters and Agile teams: Marina provided training and mentoring to Scrum masters and agile teams, helping them to understand and implement agile principles and practices.Leading Agile transformation programs: Marina led Agile transformation programs, which helped organizations shift their approach to a more Agile way of working.Growing the coaching team: As client demands grew, Marina was responsible for expanding the coaching team by employing more Agile coaches in Moscow to meet the increasing demand for Agile coaching and training.Inviting the best Agile experts worldwide to share their knowledge: Marina recognized the importance of learning from the best in the field. Therefore, she invited international experts to run training programs in advanced business agility topics such as Agile marketing.Achieving significant client outcomes: Marina's efforts led to the achievement of significant client outcomes, including a 65% increase in sales for the largest dental chain in Moscow. She helped successfully adopt Agile across multiple business functions, including sales, marketing, logistics, and finance.✅ Strong knowledge and Experience of Agile in Business✅ Experience in coaching and mentoring Scrum masters, teams, and Agile leaders.✅ Experience in leading Agile transformation programs.✅Excellent communication and interpersonal skills.✅Ability to collaborate with international experts and bring their knowledge to Russia.

As the Chief Business Development Officer for Unusual Concepts, Marina Alex was responsible for overseeing and managing all business development activities across the organization. Her primary focus was increasing sales by leveraging her strong selling skills and proven ability to understand clients' needs. Specifically, Marina was responsible for the following:1. Winning new business in line with the sales plan, including identifying and pursuing business development opportunities within existing networks.2. Establish and maintain a business development pipeline, ensuring a steady flow of leads and opportunities to generate revenue and profits.3. Identifying additional profit-enhancing opportunities for the Agile Museum and driving growth and profitability by capitalizing on these opportunities.4. Generating leads that fit the ideal client profile, in conjunction with the prospecting process, to help build revenue and profits from new clients.5. Building revenue and profits from new clients by driving successful business partnerships.6. Establishing and retaining relationships with investment funds, banks, and other financial business partners to support the organization's growth and development.Marina's strong leadership, communication, and organizational skills, combined with her deep understanding of scrum methodology and ability to apply it to the sales process, were instrumental in increasing sales by 4x. Her strong selling skills and ability to understand clients' needs were also critical in driving successful business partnerships and generating revenue and profits from new clients.

Marina Alex was responsible for leading and managing the sales team. She developed and implemented sales strategies that drove revenue growth, increased market share, and achieved sales targets. Developing and implementing effective sales strategies that aligned with the overall company objectives.Analyzing market trends and customer needs to identify potential opportunities and ensure the sales team was focused on the right priorities.Setting and managing sales targets for the department and individual team members.Developing and maintaining a comprehensive understanding of the competitive landscape and using it to adjust sales strategies.Sales Team Management:Recruiting, training, and managing a high-performing sales team.Creating and managing sales budgets and forecasts to meet company goals.Developing and implementing sales performance metrics to track individual and team performance.Providing ongoing coaching and mentorship to sales team members to drive continuous improvement.Creating a positive, high-energy sales culture that inspired and motivated team members.Customer Relationship Management:Establishing and maintaining strong customer relationships to drive sales growth and increase customer satisfaction.Ensuring customer feedback was captured and used to continuously improve the sales process and product offerings.Developing and maintaining a deep understanding of customer needs, trends, and behaviors to help drive sales strategies.Reporting and Analytics:Analyzing and reporting on sales performance, using data to identify trends and opportunities.Providing regular updates to the executive team on sales performance and progress toward sales targets.

Marina Alex led and managed a sales team to meet and exceed sales targets and revenue goals. Developing and implementing a sales strategy includes setting sales targets, identifying potential customers and markets, and planning sales activities to achieve sales goals.Managing the sales team: Marina managed and motivated the sales team to achieve sales targets. This includes providing training, coaching, and support to team members to help them improve their sales skills and meet their targets.Monitoring sales performance: Marina watched the sales team's performance and provided feedback and guidance to help team members improve their performance. This includes analyzing sales data and identifying trends, tracking individual and team sales performance, and taking corrective actions to address performance issues.Building relationships with customers: Marina built and maintained strong relationships with customers to understand their needs and preferences, identify opportunities for sales, and ensure customer satisfaction.

Managing sales processes: Marina Alex worked the sales processes and had personal responsibility for achieving sales targets, including prospecting, lead generation, qualification, and closing. This includes developing and implementing effective sales processes, tools, and systems to streamline the sales cycle and improve the efficiency and effectiveness of the sales team.Collaborating with other departments: Marina collaborated with other departments, such as marketing, product development, and customer service, to ensure that sales activities were aligned with the organization's goals and objectives.Reporting to senior management: Marina regularly reported to senior management on sales performance, market trends, and customer feedback, providing insights and recommendations to inform strategic decision-making.