Marina Arruda Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brazil

São Paulo, São Paulo

São Paulo Area, Brazil

Ensure refrigeration business market share and profitability. Final responsible for half of Refrigeration Business portfolio, being responsible for portfolio management, price definition, channel strategy and promotional campaigns. Responsible for online and offline campaigns and go to market of new products.

São Paulo Area, Brazil

Define the Marketing strategy and air conditioning product portfolio for the next 5 years. Determine product innovation based on consumer’s needs for air conditioning and ensure that all ongoing projects will lead to a winning product. Develop and launch new air treatment products, being responsible for defining product concept, price strategy, financials, market share and volume forecast, packaging etc. Coordinate market research on consumer behavior in air conditioning market. Coordinate a long term product and financial planning across all Whirlpool core categories in Brazil. Deploy the new global product development process in Brazil.Achievements:- Launched more than 50 SKUs in the splits and air cooler market- Defined the Air Treatment 5 Years Plan (attributes and product roadmap, market share gain, financials KPIs, etc). - Implemented the global planning and product development process across all Whirlpool core categories in Brazil.

Sumaré, Sp

Product management in categories related to adhesives, tapes and safety, focusing the retail market and working with portfolio management, new products development and launch, market analysis, consumer insights and concept writing for new products, P&L management, sales and promotional campaigns, price management, channels management and trade marketing initiatives. Achievements:- Categories sales growth- Introduction of a new category at the market in 2014- Leadership of new products launch projects, leading a multi-functional team and being responsible for all the projects management

Sumaré, Brasil

Worked at the Six Sigma department, participating and leading projects in different areas of the company, using DMAIC or New Products Introduction methodologies. Received the Green Belt certification because of projects led at this period. Achievements:- Participation in 9 projects (leading 5 of them) related to areas as Marketing, Merchandising, E-business, HR, Sourcing etc- Introduction of a line extension at the market- Proposal of a new tool and metrics to manage the merchandising area and merchandisers productivity- Mapped all the e-commerce process of the company, showing improvement opportunities

London, United Kingdom

Worked in the EMEA customer marketing central team, coordinating the implementation of marketing campaigns and sales enablement strategies across the 11 business units. Responsible for budget management and KPI tracking and analysis in the region. Responsible for the interaction between the customer marketing and product and solution teams for activities related with the strategic industries business.Achievements:• Supported the regional Customer Marketing planning process. • Allocated the budget for the 11 business units of the region. • Defined the KPIs and dashboard for the function in the region.• Defined the usage of the iPad as a marketing tool to support customer engagement and sales (project manager).• Implemented a radio programme in the region to keep sales updated about markets, products and customer news (project manager).

London, United Kingdom

Worked in the United Kingdom & Ireland marketing team responsible for market and competitive insight; implementing and managing a training programme for sales as part of the sales enablement strategy; managed the newsletter programme and merchandise in the country and supporting operational marketing. Achievements: • Delivered a market size and trends exercise and a competitor analysis to support management decisions and accounts planning. • Developed research for a client about “fibre broadband adoption in the UK”, making it possible for a follow up by the sales team.• Implemented a sales training programme, achieving 100% satisfaction of the attendees.• Supported the delivery of three different events (executive roundtable, customer experience open event, Adastral Park office opening ceremony).• Newsletter click-through rate 11% higher than the industry benchmarks.

São Paulo Area, Brazil

Led 33 local directors, defining and implementing innovative national strategies to generate growth in operations. Responsible for goals and product management, including value proposition definition, promotion and tactical implementation across the country. Responsible for managing international co-operations to ensure supply and demand are met. Responsible for the content and achievement of objectives for national conferences. Achievements:• Developed and customised the product for the Brazilian student market, achieving over 190% growth in operations. • Negotiated and delivered country to country partnerships with more than 20 countries.• Implemented a nation-wide communications and recruitment programme via social media with a refreshed public website and blog, optimising national external communications and digital marketing. • Planned and executed five national conferences hosting 500+ students from all over Brazil and facilitated sessions in an international congress in Cameroon. • Represented AIESEC in Brazil in the Annual International Congress held in India with 500+ people from 100+ countries, while building the new vision of the organisation and discussing themes such as leadership, innovation and entrepreneurship.

São Paulo Area, Brazil

Graduated with two academic articles published in Brazil• “The relationship between the pleasure during gifts purchasing and gender identity”, presented during the II Administration and Marketing Symposium & IV Administration Congress of ESPM • “An analysis of the hedonic and utilitarian values influence into the preference for local or global brands according with the four product categories of FCB matrix”, presented at the X Administration Seminar (SEMEAD) of FEA-USPExecuted a market segmentation research for a national library: market segmentation research development, data collection, data analysis and results presentation for Saraiva Library in Brazil

São Paulo Area, Brazil

Supported marketing research development for clients in the health and agronomy industry, responsible for the qualitative marketing research projects and executing data analysis and results reports for quantitative research projects. Worked with pricing definition and costs negotiation with third part companies. Achievements:• Supported more than 10 market research projects (three of them were international projects – Mexico, Canada and the USA).

São Paulo Area, Brazil

Volunteer responsible for leading 100+ student volunteers. Led a seven person executive team responsible for the evolution and management of local operations, goals and performance. Responsible for strategy development and tracking. Achievements:• 40% growth in internship programme performance from innovative strategies• National Recognition as the best Local Committee in 2009, according to KPIs

São Paulo Area, Brazil

Bachelor'S Degree, Marketing

Update Course, Communication And Digital Marketing

High School