Regular contributor to fast-track invention process company for new products & brand positioning. Charged with developing prolific ideas that are optimized to fully developed new product and positioning concepts. Facilitated select workshops and contributed to concept writing.

Led the restage of classic Revlon Nail Enamel, identified key category growth opportunities, shade optimizations, new segments and cost saving initiatives.Reengineered Revlon Customer Marketing go–to-market strategy and process. Aligned national brand strategies and retail customer plans. Developed and implemented promotional and new product planning initiatives improving lead times and bolstering communication between Sales and Marketing. Built strong relationships with key accounts… Show more Led the restage of classic Revlon Nail Enamel, identified key category growth opportunities, shade optimizations, new segments and cost saving initiatives.Reengineered Revlon Customer Marketing go–to-market strategy and process. Aligned national brand strategies and retail customer plans. Developed and implemented promotional and new product planning initiatives improving lead times and bolstering communication between Sales and Marketing. Built strong relationships with key accounts through joint business planning process. Integral part of management team instrumental in presenting Revlon brand strategy and new product plans to customers at trade events and headquarter meetings. Show less

Instrumental in the development and launch of High Dimension Hair Color, the first 10 minute Permanent Hair Color in the category. Identified opportunity, wrote and tested winning concept. Led product presentations to key account buyers and beauty editors.

Successfully directed and managed the packaging evolution of the leading hair color value brand Colorsilk. Recommended and implemented new promotional and cost management strategy for the mature Flex haircare brand. Led the writing and fielding of over 30 high scoring haircare new product concepts, fueling new product development.

Instrumental in the creation and growth of the Managed Care Marketing department. Developed and implemented Managed Care marketing plans for key brands: Advil, Robitussin, Dimetapp & Centrum which included the customization of direct mail sampling/couponing, advertising, physician/nurse education, corporate promotion and on-line initiatives for a wide range of Managed Care Organizations.Developed, managed and introduced three Robitussin Cold line extension. Guided expansion of… Show more Instrumental in the creation and growth of the Managed Care Marketing department. Developed and implemented Managed Care marketing plans for key brands: Advil, Robitussin, Dimetapp & Centrum which included the customization of direct mail sampling/couponing, advertising, physician/nurse education, corporate promotion and on-line initiatives for a wide range of Managed Care Organizations.Developed, managed and introduced three Robitussin Cold line extension. Guided expansion of innovative advertising campaign and tested heavy spending initiatives. Show less

Launched new products and line extensions into the Cold/Sinus & Analgesic categories. Developed and managed an innovative market focused Flu Alert program. Facilitated the packaging restage of the entire Anacin franchise.

Managed a variety of household product brands in Glass Cleaner, Mildew Remover, Insecticide and Oven Cleaner categories. Managed P&L and led advertising agency initiatives.