Marina Nabok Email & Phone Number

United States

Collaborate with client organizations to assist in developing customized marketing strategies and campaigns that align with their business objectives.• Assist in refining marketing strategies and go-to-market plans.• Conduct market research to understand customer needs, competitive positioning, and emerging trends.• Work closely with the graphics team to lead the creation of launch-related communication materials.• Develop marketing plans and value propositions tailored to target audiences.• Plan and support product launches, including campaign development and promotional activities.• Facilitate effective communication and collaboration between cross-functional stakeholders.

Nicosia, Cyprus

• Launched 5 new products, obtained Legal and PR approval, developed and lead production of packaging.• Drove strategy and execution of online and offline marketing plan, increased customer engagement, revenue and profits.• Launched an updated webpage and new mobile App, coordinating efforts across teams.• Worked on all elements of the brand mix, executed fully integrated campaigns, managed complex cross-functional projects delivering under tight timelines and budgets, led 360° brand communication rollouts.• Organized participation in trade shows and events, while also developing visual identity.• Managed internal events, including product training for partners and clients.• Created and executed digital and SEM marketing tactics, including PPC, encompassing website optimization, web analytics, SEO, social media marketing, email marketing, content marketing, and paid advertising.• Led the development and implementation of market and ICP research.• Managed budgeting and conducted ROI analysis.• Managed the creation of marketing briefs for agencies, ensuring output is on strategy and on budget.

Kyiv, Kyiv City, Ukraine

• Assisted in the development of marketing and product strategies by providing insights into consumer preferences, market trends, and competitive landscapes. (L’Oreal, Lifecell, Nestle, Vodafone, Unilever etc).• Developed customer journey maps and consumer segmentation, based on focus groups discussions.• Conducted competitor analysis for competitive communication strategies to benchmark against industry leaders, identifying opportunities and threats.• Conducted in-depth market trend research through semiotics analysis, enabling the identification of emerging trends and their cultural significance.• Delivered comprehensive research reports that combined complex data, providing actionable recommendations to inform decision-making and strategy development.

Kyiv, Kyiv City, Ukraine

• Planned and managed end-to-end marketing activities to generate demand across Retail & Enterprise clients.• Organized participation in trade shows and events, developed visual identity, as well as Seasonal campaigns.• Launched Logitech sub-brand (UE), created national scale launch marketing campaign.• Created and implemented brand zones and shelf headers within the leading retail chains, worked closely with account marketing personnel to jointly spend marketing coop accruals.• Planned, managed and supported digital and SEM marketing tactics including pay-per click (PPC), SEO, web analytics, website and landing page development, email campaigns.• Effectively managed the merchandiser team throughout Ukraine.

Kyiv, Kyiv City, Ukraine

• Adopted and implemented international brand strategies to enhance brand recognition and market presence.• Organized and oversaw the seasonal national-scale marketing campaigns.• Built portfolio strategy along with Sales and Product teams, leveraging market research data from GFK.• Managed and allocated marketing budgets for brand-related initiatives and monitored ROI.• Oversaw the production of marketing materials, brand zones, POS, and promotional materials.• Implemented 30+ brand zones within top UA retailers. • Built and nurtured relationships with key stake holders, including account buying teams, marketing personnel, training department, and executive leadership customers, partners, and suppliers.• Led and supervised the merchandiser team, ensuring alignment with marketing objectives.• Worked closely with internal teams to identify opportunities for growth and present fresh ideas.• Ensured accurate and current brand messaging with legal standards in advertising and marketing practices.