Marina Bosshard Email & Phone Number

Suisse

Responsibility for the operations of the Swiss Medical Network group's international entity, GENOLIER PATIENT SERVICES, specifically for 8 premium hospitals.Implementing a variety of projects transversally, optimizing processes, and ensuring inter-clinic efficiency.- Analysis of figures and implementation of specific commercial measures by regions and channels (direct and indirect).- Monitoring of all financial targets defined with each department managers.- Supervision of all marketing and communication's actions.- Manage the department's internal communications. - Recruitment of department's managers for each hospital.- Elaborate the marketing and communication's budget, as well as the department's overall budget.

Genolier, Canton De Vaud, Suisse

Development of the branding GENOLIER PATIENT SERVICES, the international branch of Swiss Medical Network, the largest and most acknowledged group of private hospitals in Switzerland.Promotion of 8 from the 21 premium private hospitals of the group through different chanels in differenttarget makets.• Development of the branding new chart.• Development of dedicated Web Site (content) and adwords campaign in english, russian and chinese.• Partner's communication - Newsletters focusing on the latest medical technologies and treatmets strategies available leading to the best therapeutic solutions.• Creation of brochures and promotional collaterals.• Elaboration of a marketing and communication plan in line with the group's strategy.• Management of all relations with agents, business facilitators and partners.• Development of new markets.• Maintain growth of GCC, Russian markets and develop other CIS countries.

Région De Lausanne, Suisse

Sponsoring : Responsible for all sponsoring related activities and to develop a valuable network with current and future partners.• Define sponsoring objectives in collaboration with each exhibition manager.• Develop together with the designer all promotional documents designated to prospect new partners (brochures, flyers, and presentations).• Acquire new partners; elaborate sponsoring offers and contract negotiation.• Manage the “visibility package” of each designated partner together with the communication manager (newsletter programme, print and digital campaigns, as well as hospitality events).• Follow-up of the partner and ensure that the purpose of the contract is fulfilled.• Provide guidelines to all departments involved with any sponsorship activities (communication, product management and operations).Business Development : Responsible for developing innovative concepts of exhibitions and for improving existing products.• Develop new exhibitions concepts together with the general management following the guidelines of the corporate strategy.• Drive and follow up of diverse market studies in collaboration with specialized agencies.• Identify new opportunities within the exhibition business in Switzerland.• Elaborate studies of acquisitions (competitors) and prove the feasibility of the project (situation analysis, market and positioning analysis, market potential/volume and financial plan).• Draft and manage contracts in collaboration with the legal department of the Headquarter.

Région De Genève, Suisse

Temporary assignment Responsible for guiding the Events / Marketing department in all daily operations.• Elaborate all supplier’s contracts together with the Formula One Management (FOM) legal department.• Monitor the audit related to the integration of the company to the new company owner DO&CO.

Région De Genève, Suisse

Responsible for managing World Economic Forum Events worldwide including the programme structure, the overall organization and logistics (ie. Davos, LATAM, US, APAC)• Manage the structure and the content of the summit’s programme and sessions, deciding on the venue as well as on the logistics (technical, set up, etc).• Ensure the operational follow-up of all speaker’s roles for each type of sessions (plenary, arena, interactive, and televised sessions).• Manage all specifies and requirements of the public figures, business leaders, moderators, academics, guests and media (ie. security, accreditations, orientation, etc.).• Monitor and give the final approval for all communicational documents going out to the participants.• Moderate and manage regular internal meetings (kick-off, weekly meetings and debrief).• Settle processes related to the internal communications across the various departments of the WEF.• Act as the main point of contact between local Governments and the WEF Partners (ie. Publicis, media, security, accreditation).• Contribute to elaborate the Portuguese translation of the World Economic Forum’s Global Risk Report in collaboration with the media and content department.• Manage and organize the World Economic Forum CRM database.

Allsport Management

2007–2012 Event/Project ManagerManaging, planning and supervising all Formula One Paddock ClubTM venues around the globe (19 F1 Grand Prix / year).• Negotiate contracts with international and local suppliers.• Contribute to the development and construction of new venues such as Suzuka Circuit in Japan and Yas Marina Circuit in Abu Dhabi, together with architects and other trade specialists.• Participate to the elaboration of the budget (OPEX, CAPEX), together with the Head-of the financial department.• Manage the budget allocated to each event (from 2 to 25 Millions USD).• Liaise with circuit promoters before and during each event in order to ensure that the facility fulfills the company’s standards and are complying with the contractual agreements.• Plan and manage all procurements and various storages related to the temporary construction of the Vip lounges part of the Formula One Paddock ClubTM.• Coordinate all logistical aspects related to power supply, catering, audiovisual, security, decoration as well as the lounges general fit out.• Supervise all operational aspects related to the event infrastructure before and during the Grand Prix.• Report and debriefing with the head of the department after each event.• Analyse the sales status and the client’s attendance statistics for future forecasts.2007–2007 Sales and Marketing assistant Started in the company in 2007. My role was to assist the sales and marketing department at the Formula One PaddockClubTM.• Provide the sales manager with the necessary support for all sales activities (client’s follow up and ticket orders).• Elaborate the brochure, other sales collaterals as well as to update the web site in cooperation with an external agency, the sponsorship and legal department.

Bachelor Of Science (B.Sc.) In International Hospitality, Marketing/Marketing Management, General

Brevet Fédéral De Spécialiste Marketing, Marketing, Brevet Fédéral