Leading Brooklinen's Creative strategy and team.

Skylight- Supported in a consulting capacity to up-level this fast-growing brand’s voice and related creative as they scale. Completed: audit + brand positioning | tone of voice guidelines | up-leveled lifestyle photography & moving image assets | packaging system for new product (CalMax) | foundational tools & advisory | and completion of first full-funnel brand campaign (launching late July).Lake & Skye- Consulted on strategy, creative direction and development for launch of this fragrance company nationally in Ulta.Harry’s- Consulted on completion of Harry’s packaging design system.

I led a talented team across Brand Creative, Creative Operations and Production, Partnerships, Organic Social and Community/Influencer marketing, and PR — with the goal to make Harry’s the most loved men’s personal care brand.Select Accomplishments:• Built a robust creative function; managed art directors, graphic designers, copywriters, creative project managers, in-house photography studio, and social creative.• Led creative development for all brand advertising, including go-to-market launches and TV campaigns. Led brief development and relationships with key collaborators. Work spanned TV, Streaming, OOH, Digital channels, Social, and Activations. Drove high return on campaigns, working with the Brand Managers to iterate and learn throughout the run of a campaign.• Built project management systems to develop more effective and efficient ways of working.• Developed new partnership platform, Mammoth Series, launching fast-selling limited-edition collaborations with artists Matte Black, KRINK/Craig Costello, Kevin Lyons, and Matt McCormick• Recognized the opportunity for more efficiency (time, cost), consistency, and agility in product photography and built an in-house photo studio. Produced photography and moving image across channels and for both Harry’s and sibling brand Flamingo.• Led creative optimization for digital channels and retailers (inclusive of Amazon); and led optimization of new design system for packaging that maintains integrity of the brand on shelf but provides clear wayfinding in a busy environment.• Advocated for more investment in Social and Community/influencers, growing the team and channels to be high performing; launched on TikTok.• Managed end to end workflow for all creative agency relationships Served as close collaborator and point of contact with agencies through development and execution of projects.• Collaborated closely with Brand Managers, Industrial Design, DTC, and Insights teams. Was part of Harry’s Leadership team.

For the Art Obsessed ...• Oversaw Artsy’s brand strategy and executed a repositioning of the brand in 2020, including new brand manifesto, tagline (For the Art Obsessed), and refreshed brand guidelines • Managed senior leaders across content, creative, and brand, including editorial, brand design, digital merchandising (curatorial), experiential, and commercial storytelling; work in close collaboration with marketing and product teams• Oversaw all brand partnerships, including multiyear partnership with BMW• Built a strong creative network, including, photographers, directors, DPs, illustrators, animators, producers, graphic and UX designers, and post-production talent• Member of Artsy’s executive team, working with CEO and key business leaders on Artsy’s business strategy and setting company objectives and key results• High-level goals were driving engagement and retention of target audience, and brand engagement/strength

• With Artsy’s CRO, Content developed internal art & culture agency with multiple revenue streams; served as chief creative lead in this effort, leading the creative team in conceptualizing, pitching, and executing initiatives; won partnerships with BMW, UBS, Gucci, Dior, Microsoft, MGM, and Bombay Sapphire, amongst others• Worked closely with the product and marketing teams to create award-winning experiences across mediums, including IRL activations, photography, video, audio, and app development• Managed senior leaders across creative, content, and operations and content growth—meeting or exceeding aggressive monthly traffic and engagement goals

• Established content strategy for what has become the world’s largest premium marketplace for art, including editorial, social media, and email.• Built the editorial team, social media team, and email program from ground-up. Delegated across content, product, and channel owners to increase traffic at a rate of 400 percent year-over-year with engagement metrics well above industry standards—becoming the primary driver for monthly, weekly, and daily active users, as well a key driver of user acquisition • Established the creative team for sponsored content partnerships, including acquiring, leading, and executing a multiyear, revenue-driving partnership with UBS• With UBS, led the production of award-winning films, documentary, and 360 series (and related products), data-led features, and intimate events for UHNW clients; related work featured in New York Times, The Atlantic, Staff Picked on Vimeo, winner of multiple advertising awards, syndicated on Crackle network, featured on YouTube VR channel and Daydream homepages, and in AIGA’s “Eye on Design” publication.

Art & CultureT: New York Times Style Magazine, Financial Times' How to Spend It magazine, Wallpaper*, NOWNESS, Interview, Surface, Frieze, Modern Painters, Whitewall, Art & Business/Arts Council England, Details, DeparturesDesign & Interiors, Architecture, Travel, and Lifestyle:Wallpaper*, Departures, British Vogue, NOWNESS, New York Magazine, SurfaceCopywriting:Polo Ralph Lauren, DesignHotels

Contributed art and culture pieces for print and digital; collaborated with filmmakers on video journalism for T Magazine.

Worked with design studio M/M (Paris) to manage multiple art-related projects and interests and build bridge between design/advertising worlds and art world.

Responsible for editorial vision, production and art direction for editorial content for this contemporary art magazineManaged staff editors, freelance writers and editors, and creative team; led photography direction; partnered with art director to lay out stories holistically; and collaborated with the digital content team at sister site ARTINFO to translate print stories for digital consumptionWorked with the sales team to develop content that would maintain editorial integrity while supporting sales efforts and generate advertising

Served as the lifestyle editor in a small team, producing ten issues annually.With an emphasis on photography, the publication covered fashion, lifestyle, and entertainment, I covered Lifestyle topics (eat & drink, travel, health, culture & art), building the section from only a few pages per issue to about a quarter of the magazine when I left.I worked with an assistant editor and freelance writers, photographers, and prop stylists to produce stories and shoots that explored lifestyle and culture topics in visually-compelling ways. This was the crash course in the production of an independent magazine and at an early startup; I wore many hats (editor, writer, producer, art director).

Contributed art and culture stories, including leading short-form content for the "Fodder" section at front of the book; created series on New York street art moving into galleriesEdited Little BlackBook Guides spanning topics such as food, nightlife, art, culture, and shopping, primarily for the New York City area

Contributed stories on art, culture, and fashion for both print and online; fact-checked, researched, and copyedited incoming articlesWrote contributor pages for every issue