Marina Matveeva Email & Phone Number

Serbia

New York

Португалия

Белград, Сербия

Designed a strategy approach including not only paid traffic, advertising and brand campaigns, but also positioning, new buyer personas, a significant increase in organic traffic, building a community through new channels such as micro-influencers, webinars, gated content and podcasts.Conducted research, cusdev to learn the main channels, offered a new.

Implemented the performance marketing approach. Built the PR and marketing department from scratch: selection, training, staff development. Coordinated the marketing and PR activities of all departments within the company, created a brandbook and positioning.Managed the budget and the mix of PR and marketing activities that led to a tripling of lead.

Provided doubled brand awareness growth to support sales.Ensured all messaging and content were persona-based and on brand to optimize the brand’s competitive position, managed all types of content production across multiple channels to cover all the funnel stages, including blogs, websites, product docs, emails, collaterals, and case studies. Optimized.

Москва, Москва, Россия

Drove success and collaborated with clients on strategy for inbound marketing, lead management, brand awareness, engagement, and building the communities behind their brands.Designed and implemented content plans for agency clients (Enel, GVSU-Realty), SMM, SERM, community expansion, cross-marketing, collaborations with bloggers, launched advertising.

Designed and oversaw all aspects of the web and digital presence including branding, messaging, and user journey optimization, wrote scripts for the sales department, and trained them to win deals.Maintained consistent brand messaging throughout all platforms. Developed strategies and digital marketing activities that drove customers and nurtured them via.

Supervised the administrative, production, commercial, financial and economic activities of the enterprise, the editorial office of the news agency, radio station, and cable television. Created the strategic plan of the corporation development and prompt response to changes in the media market, legislation and political situation. Brought the Corporation.

Writing informational and analytical materials, press releases, articles, and informational materials. Organising press conferences, briefings, press tours, interviews, live broadcasts, special PR events for the media

Performance Marketing

• Advanced training courses for managers "Performance marketing"

Public Relations, 5