Designed a strategy approach including not only paid traffic, advertising and brand campaigns, but also positioning, new buyer personas, a significant increase in organic traffic, building a community through new channels such as micro-influencers, webinars, gated content and podcasts.Conducted research, cusdev to learn the main channels, offered a new vision of segmentation, Buyer Personas, created USPs for them, tested hypotheses. Created a comprehensive Buyer Personas Content Matrix including the highest performing messaging according to customers’ pain points.Established new processes to track market trends, analyze competitors and team brainstorming. Managed a budget. Defined, adjusted and tracked marketing KPIs related to lead generation and funnel rates to track success plan, budget and execute full lifecycle marketing for all activities. Launched a wide range of marketing campaigns and growth experiments across channels, from email, customized landing pages, social/search advertising, to in-person events. Ensured best spend optimisation by continuously improving campaigns based on learnings from multiple A/B tests across creatives, targets, and other strategies. Improved an automated scoring system to get more Sales Qualified Leads. Composed and executed go-to-market plans with product, sales, customer success, and marketing teams across all channels. Working closely with marketing analytics, product, demand gen and self-service teams to tune lead flow from prospects and customers to increase the global volume and quality of lead flow to sales teams.

Implemented the performance marketing approach. Built the PR and marketing department from scratch: selection, training, staff development. Coordinated the marketing and PR activities of all departments within the company, created a brandbook and positioning.Managed the budget and the mix of PR and marketing activities that led to a tripling of lead generation in two years, an increase in ROI, LTV, CR by 30%, brand awareness by 300% and brand loyalty by 167%. Retooled management systems to boost collaboration with the sales team, including training courses, collection and analysis of feedback, and improving sales collateral. Margin was higher than the market average in its segment (B2B, IT-outsourcing).Achieved an increase in upsells up to 95% by introduction of a system of emails and events for customers as added sales channels, a system for analyzing customer reviews (CustDev, JTBD). Redefined a scoring system to improve targeting. Organized training courses for the sales department, adjusted collaterals, presentations, tactics, and USPs to boost sales.Rethink SEO and content strategies to translate technicalities into business language. Launched landing pages and redesigned existing ones and got a 30% increase in qualified traffic, tripling brand traffic. Created a robust content production system to attract a wider audience of tech professionals and developers, forged strong partnerships with peers and influencers, and received an award from the most popular IT platform for contributing to the development of the IT community.Got a balance between outbound and inbound marketing (60% / 40%) to secure stable growth by 50% in the number of registrations for training workshops and corporate courses, followed by developers recruitment. Improved a customer testimonial process, implemented ORM, collaborations with influencers, bloggers, and launched YouTube and Telegram channels, podcasts that resulted in HR brand awareness and loyalty by 200%.

Provided doubled brand awareness growth to support sales.Ensured all messaging and content were persona-based and on brand to optimize the brand’s competitive position, managed all types of content production across multiple channels to cover all the funnel stages, including blogs, websites, product docs, emails, collaterals, and case studies. Optimized assets through structured tracking and reporting to improve awareness, readability, engagement, and conversion. Tracked trends to adjust the product roadmap.Executed media plans, covering Tier 1 and Tier 2 media outlets, campaigns, product promotion, collaborating with micro-influencers, bloggers, business platforms. Lead digital marketing communications, events and product marketing. Utilized intent marketing to get highly personalized messages and increase CR by 30%.

Drove success and collaborated with clients on strategy for inbound marketing, lead management, brand awareness, engagement, and building the communities behind their brands.Designed and implemented content plans for agency clients (Enel, GVSU-Realty), SMM, SERM, community expansion, cross-marketing, collaborations with bloggers, launched advertising campaigns on Social Media, contextual and display ads. Led end-to-end customer engagement initiatives from concept to launch and outbound lead generation and communication campaigns. Developed and monitored campaign budgets and prepared accurate reports on marketing campaigns’ overall performance. Defined metrics and created dashboards for clients. Monitored funnel metrics (CTR, Reach & Conversion rate, etc) and implemented growth hacks through optimizing user experience, content, messaging and communication optimization to reduce leakages in the funnel.

Designed and oversaw all aspects of the web and digital presence including branding, messaging, and user journey optimization, wrote scripts for the sales department, and trained them to win deals.Maintained consistent brand messaging throughout all platforms. Developed strategies and digital marketing activities that drove customers and nurtured them via digital offerings.Improved the design, UX, traffic, and content of the website (e.g. SEO, paid advertising, content) as well as assessing the online user experience and overall optimization of the customer journey.Supervised Social Media, Newsletter, Affiliate campaigns and other target group specific campaigns on platforms such as Google Display, Yandex Direct and others for lead acquisition for B2B business.Worked closely with the sales team and CEO to identify new growth opportunities and came up with strategic marketing activities in the areas of activations, SEO, SEA, CRO, tracking and Google Analytics.

Supervised the administrative, production, commercial, financial and economic activities of the enterprise, the editorial office of the news agency, radio station, and cable television. Created the strategic plan of the corporation development and prompt response to changes in the media market, legislation and political situation. Brought the Corporation to the level of efficient, profitable operating. The corporation's debt for the amount of 1.8 million, accumulated by the previous leaders, was prepared for liquidation. Implemented an effective motivational system for the personnel, hired new employees that allowed to improve the content production process and ratcheted up the number of readers of the news portal (15 times increased). The second place in the ranking of regional Internet media. Steered the web analytics team, website technical support and SEO specialists. Executed ads on Social Media and Display to attract consumers and advertisers. Built and converted brand awareness into brand salience through networks, social activities, strong partnerships, influence marketing, and a strong personal brand as a CEO. Released new promotional offers and tripled the volume of advertising. Developed a new version of the news portal, rebranded it. Implemented the technical re-equipment program.

Writing informational and analytical materials, press releases, articles, and informational materials. Organising press conferences, briefings, press tours, interviews, live broadcasts, special PR events for the media