Marina Drocourt Email & Phone Number

Bordeaux, Fr

Bordeaux, Nouvelle-Aquitaine, France

-- At Onepoint I co-define transformation scenarios and bring action plans live, dealing with both technological and human factors. #DataStrategy #DataDrivenOrganization #AI #Product #AdoptionPlans #Education #ImpactFor: Bordeaux Métropole. Total Energies. Crédit Mutuel Arkea. Département des Landes. Simplon. Ecole Onepoint. Région Nouvelle Aquitaine.

Bordeaux, Paris

-- Prepare the future generation of digital marketers and transformation managers. Teacher : project management, transformation by design, digital content strategy. Mentor : innovative solutions design for CAC 40 players leveraging the DesignThinking frame work. . Jury : professional thesis and graduation projects. . School ambassador for MBA-DMB : occasional speaker on webinars and recruitment events. Learning engineering: design and deliver innovative pedagogic units, strong on collective productions and knowledge hybridation, with profesionnal practice center-stage.PARIS DAUPHINE, WEBSCHOOL FACTORY - Campus Formation Etudiants-Entreprise http://cfee-paris.fr/ #innovation #designThinking #uxbusiness EFAP & LE HUB INSTITUTE - MBA Digital Marketing and Business. Ranked #2 MBA digital marketing (EduUniversal 2021, France) https://bit.ly/3jNAU6PEFAP - MBA Communication des Vins et Spiritueux

Bordeaux, Paris

#TransformationRoadmaps, #datatransformation, #digitalActivation, #digitalRetail #servicedesign #projectManagement, #Change #Educationfor: Moët Hennessy Lab, Moët Hennessy USA, Moët & Chandon, Fred, MH Travel Retail, Ruinart, Féau Boiseries, Qui Veut Pister, Team Inside, Pernod Ricard, Oyez-Altavia Group, Digital Village, A l'Olivier, DaregalRETAIL & SALES TRANSFORMATION #BI #Retailtech #eRetail #Dataviz #ProductExperience #GrowthHacking -- Category Management Data Driven transformation : empower Sales teams with on-line shelf data, to face e-retail disruption, with powerful negociation assets. 4 key streams, 36 brands involved. Deployed worldwide. Continued by LVMH. 1) Business Intelligence solution build and global deploy 2) Product Experience enhancement (visual assets & product descriptions) 3) Omnichannel activations, 4) Innovative negotiation. -- Point of sales digitalisation, Drive to store, O2O-- Teams acceleration on digital activations and e-retail business plans: methodology toolkits, bespoke executive training, learning by doing, project coaching.COLLECTIVE INTELLIGENCE & WORK TRANSFORMATION#solutiondesign #marcomtech #futureofworkDevelop work performance empowering processes with technology. I collect needs, write brief, pitch vendors, write specs, set pilot. I supervise industrialization and in-house teams deliveries. Train to change. Improve.-- Collaborative worktools-- Digital reporting & dataviz-- Business teams empowerment with agile digital solutionsDIGITAL PROJECT MANAGEMENT (PMO, AMOA, content producer)#scope #Vendors_strategy #brief #prioritize #report #solve #improve -- Digital management in-sourcing on highly mobilizing campaigns/sites/apps. -- Agency / Vendors selection : find the right partners, write the brief, pitch, analyse offers, help on decision. Link with IT and Purchase teams if needed.

Bordeaux, Nouvelle-Aquitaine, France

-- Digital maturity and digital transformation diagnosis -- Transformation roadmaps (digital marketing and com, business digitalisation, employer branding)-- AMOA (Public tenders, project management)-- New business Digitall Conseil is a boutique consultancy firm delivering hand-to-hand strategic and pragmatic transformation plans, for business owners and C-level management of medium size to multinational organizations (Région Nouvelle Aquitaine, Ecole du Louvre, OPCommerce, Schneider, New business )

Paris

-- Built the digital department to support Marketing, Communications and PR services-- Activated brands and products, worldwide, omnichannel, from concept to delivery, including performance analysis (product launches, theme campaigns, digital PR). -- Mutualized key developments to accelerate innovation, business, and governance consistency.-- International Project portfolio management (#PPM)-- Developped the team: from 1 to 4 digital profiles.-- Managed and digitally empowered a marketers community of 35 managers, 20 Markets, 4 Regions. . Accelerated the digital learning curve through education, pilots and partnered projects.-- Reporting on Moët Hennessy and LVMH Digital Board.Key deliveries: . Brands digital platforms (.com, YT, facebook, instagram, twitter, weibo), 4 Regions, 7 languages.. Outstanding digital retail experiences (partenered with Google, Asia and Brand ambassadors). Digital solutions for business (e-storelocator, e-retail pilots, e-commerce integration 1sts). . Digital solutions for teams performance (advertising order platform). . Metrics monitoring (Unified dashboard, MH-LVMH)

Région De Madrid, Espagne

Digital strategies for key accounts and New Business (Digital vision, Campaign planning, Usability auditing, Content strategy, Analytics and Profesional Training)Accounts: Movistar (Grupo Telefónica), Ministerio de Defensa, Cortefiel (Springfield), HP, Beam Global (Dyc, Larios), LG.

Région De Madrid, Espagne

Digital project development for key national and international accounts + New business.Accounts: Telefónica, HP, Renault, Bouygues Immobilier, Garnier, Coca Cola, Beefeater, Loterías y Apuestas del Estado, Multicanal TV

Région De Madrid, Espagne

Digital project management for telecoms, luxury and consumer goods.Developped Nokia account across 5 BUs (Mobile, Home appliances, Gaming, Online shop and Support services). Turned the account from occasional on mobile marketing to annual fee across 5 BUs (1st agency client).Accounts: Nokia, Avis, Philips, Icex, Loewe (LVMH)

Madrid

Accounts: Dim, Chantal Thomass, Muzzik TV, UGC, Rhone Poulenc, Les editions du Chêne, EDF

Design Thinking (By Alan Cooper), Expérience Utilisateur, Certificate

Understand your audience, envision a creative solution, and test your prototype by award-winning UX design firm Cooper. This course is.

Certification Chef De Projet Agile, Agility

Agile approach (Scrum, Kanban, Lean Start up), Agile project management (ceremonies, tools, practice), Testing in agile framework.

Dashboarding Digital Marketing In Comprehensive Business Metrics, Dashboarding Performance

Dess, Marketing And Communications_Relations Publiques Internationales

Ba, International Relations And Affairs

Activities and Societies: Sorbonne Junior Entreprise

Licence D'Histoire, Histoire Géographie