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Marina García Santofimia is listed as Category Manayer - Buyer / Purchaser at SCHMIDT GROUPE, a with 276 employees, based in Greater Madrid Metropolitan Area, Spain. AeroLeads shows a matched LinkedIn profile for Marina García Santofimia.
Marina García Santofimia previously worked as Business Manager at Schmidt Groupe and Category Manager - Buyer / Purchaser at Schmidt Groupe. Marina García Santofimia holds Degree In Business Administration And Management from Universidad Pontificia Comillas Icai-Icade.
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Strategic marketing professional with 15 years of experience, specialised in product management in FMCG companies (electronics and decoration sector). Thanks to different experiences, I have been able to evolve from pure product and range management to a vision more focused on business development, margins and sales. In my latest work experience, I have developed the purchasing department from scratch, improving my negotiation and account management skills, mastering the intermediation between suppliers and franchisees, as well as the coordination of all the departments involved in the process. I am flexible and open to new challenges, I want to learn from different fields and I like to lead projects and coordinate cross-functional teams. Numbers and analysis are my base, and passion and dedication my strongest point.
Listed skills include Estrategia Empresarial, Marketing De Productos, Estrategia De Mercadotecnia, Product Marketing, and 14 others.
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A career timeline built from the work history available for this profile.
Madrid, Spain
Develop & push execution on the business strategy for 3 units in Schmidt Spain: Access kichen, Home furniture & home appliances, ensuring profitability and sustainable growth according to the global plan.
Madrid, Spain
Responsible for the Household Appliances and Kitchen sanitaries business for Schmidt Groupe Spain (French kitchen and home furniture manufacturer). +80 concession stores. Reporting directly to the General Manager of Spain.- Negotiation of a common product assortment with the chosen suppliers - Control of sales and margins- Implementation of promotional actions with direct impact on sales.- Negotiation of annual protocols agreements- Coordination of all departments… Show more Responsible for the Household Appliances and Kitchen sanitaries business for Schmidt Groupe Spain (French kitchen and home furniture manufacturer). +80 concession stores. Reporting directly to the General Manager of Spain.- Negotiation of a common product assortment with the chosen suppliers - Control of sales and margins- Implementation of promotional actions with direct impact on sales.- Negotiation of annual protocols agreements- Coordination of all departments involved in the purchasing and sales processes for the evolution and development of the business. Achievements: Revenue growth 2022: +28.8% // 2021: +26.1%/// 2020: +1% (covid) // 2019: + 39.4%. Intermediation agreements with the main market suppliers: Electrolux Group (AEG, Electrolux, Zanussi), Teka Group, Elica, Dake (Blanco brand).Persons in charge:- Direct 1 person- Indirect: 6 support staff to be coordinated Show less
- Creation of annual agreements and collaboration protocols with the main market suppliers. Development of an annual sales action plan per supplier and its follow-up. - Standardisation of what is marketed in the Schmidt shop network in terms of product, price, displays and promotions.- Coordination of sales and imported products (from France to Spain).- Negotiation of promotions, follow-up of sales, study of competition.Achievements: Laying the foundations to start a… Show more - Creation of annual agreements and collaboration protocols with the main market suppliers. Development of an annual sales action plan per supplier and its follow-up. - Standardisation of what is marketed in the Schmidt shop network in terms of product, price, displays and promotions.- Coordination of sales and imported products (from France to Spain).- Negotiation of promotions, follow-up of sales, study of competition.Achievements: Laying the foundations to start a negotiation in Spain with local suppliers for the whole network of shops. Coordination of the project for the future centralisation of purchases and intermediation through Schmidt Groupe, for products such as household appliances, sinks and taps. Show less
Madrid, Spain
Take part in the implementation of the Marketing Plan and product strategy for the brands Indesit, Hotpoint and Scholtès. From 2015 also Whirlpool and KitchenAid.- Setting market and sales prices. Build up tariffs and assortments per customer (B2B). Develop commercial actions with each Key Account Manager.- Control of the profit and loss account (P&L) by customer/product. Approval or not of sales conditions for my assigned clients (Purchasing Groups, Kitchen Specialists).-… Show more Take part in the implementation of the Marketing Plan and product strategy for the brands Indesit, Hotpoint and Scholtès. From 2015 also Whirlpool and KitchenAid.- Setting market and sales prices. Build up tariffs and assortments per customer (B2B). Develop commercial actions with each Key Account Manager.- Control of the profit and loss account (P&L) by customer/product. Approval or not of sales conditions for my assigned clients (Purchasing Groups, Kitchen Specialists).- Continuous study of competitor actions and market data (GFK), collaboration in product launches, events, communications, training and coordination with other departments.Achievements: Control and recovery of margins, while increasing volume sales.2015: Coordination of the tariff and assortment plan after the merger of Whirlpool and Indesit. Show less
Madrid, Spain
- Definition of the Marketing Plan for the Refrigerators and Vacuum Cleaners ranges.- Determination of the product range and negotiation with factories- Pricing and elaboration of promotional plans- Analysis of market and competition evolution- Campaign planning and follow-up (ATL, BTL & Online)1 person in chargeOwn budget 1.3 M€.Achievement: Market share (GFK) +
Hamburgo, Germany
- Web clicks improve & analisis using Google Analytics- International SEO: Definition of strategies to improve the websites positioning.
New York, Usa
- Processing of student and tourist visas
Other employees you can reach at groupe.schmidt. View company contacts for 276 employees →
Jerome Franconeri
Colleague at Schmidt GroupeGreater Paris Metropolitan Region, France
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Zulaika Florido
Colleague at Schmidt GroupeSpain
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Leiby Marc
Colleague at Schmidt GroupeGreater Strasbourg Metropolitan Area, France
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Olivia Grad
Colleague at Schmidt GroupeGreater Strasbourg Metropolitan Area, France
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Nathalie Jean
Colleague at Schmidt GroupeGreater Strasbourg Metropolitan Area, France
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Anthony Baradel
Colleague at Schmidt GroupeRodern, Grand Est, France
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Benjamin Morat
Colleague at Schmidt GroupeÉcully, Auvergne-Rhône-Alpes, France
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Cassandra Kouadjo
Colleague at Schmidt GroupeFrance
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Abdellah Mouahid
Colleague at Schmidt GroupeColmar, Grand Est, France
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Tanguy De Boisset
Colleague at Schmidt GroupeColmar, Grand Est, France
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Activities and Societies: Erasmus in Stockholm University (Sweden). 2006 - 2007
Quick answers generated from the profile data available on this page.
Marina García Santofimia works for SCHMIDT GROUPE.
Marina García Santofimia is listed as Category Manayer - Buyer / Purchaser at SCHMIDT GROUPE.
Marina García Santofimia is based in Greater Madrid Metropolitan Area, Spain while working with SCHMIDT GROUPE.
Marina García Santofimia has worked for Schmidt Groupe, Whirlpool Corporation, Samsung Electronics, Monetos Gmbh, and Consulate General Of Spain In New York.
Marina García Santofimia's colleagues at SCHMIDT GROUPE include Jerome Franconeri, Zulaika Florido, Leiby Marc, Olivia Grad, and Nathalie Jean.
You can use AeroLeads to view verified contact signals for Marina García Santofimia at SCHMIDT GROUPE, including work email, phone, and LinkedIn data when available.
Marina García Santofimia holds Degree In Business Administration And Management from Universidad Pontificia Comillas Icai-Icade.
Marina García Santofimia is listed with skills including Estrategia Empresarial, Marketing De Productos, Estrategia De Mercadotecnia, Product Marketing, Product Management, Plan De Marketing, Marketing Strategy, and Negotiation.
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