Have taught in the following areas of Social Media Marketing:Sales ConversionsIdentify and Evaluate Target MarketsPaid Meta AdvertisingOrganic Social MediaPersonal Branding

- Course Coordinator for Grad Dip Level (2019-2023)- Creating subject matter that is easily translatable and actionable in the business world.- Work with small, medium and large businesses to create Work Integrated Learning (WIL) opportunities for students. - Giving students the opportunity to create Marketing Strategies for real businessesIf any business would like to collaborate with RMIT University for future student projects, please connect with me via direct message.

I am responsible for educating eMarketing/Digital Strategies to upcoming Marketing, PR and Advertising students. • Created eMarketing/Digital Strategy Training Package to be taught into teaching programs. • Educate students in a range of contemporary settings (online, face-to-face, co-delivery)

Conduct face-to-face, online and hybrid short courses at RMIT on the following topics:- Social Media Marketing - Introduction- Facebook Advertising- Fashion Business: Marketing Essentials- Email Marketing for BusinessesThese courses are constantly updated to meet the changing needs of businesses and the broader community. I incorporate theory with current trends and practical examples for entrepreneurs and students to succeed in their business/career.

My role is to motivate businesses to be profitable by being your social media and digital marketing professional. I keep track of the latest and greatest digital marketing strategies and social media marketing strategies and techniques. My experience includes digital and social media strategies, consulting and social media management. I also create workshops and seminars, educational videos as well as teach digital media and social marketing to organisations in a variety of industries. I've worked with:- Monash City Council- Curves Australia- HTV Television Station (Vietnam)- RMIT- Knox City Council- 50+ Community Houses via workshop initiatives- Knox Learning Alliance (Community House Organisations in Knox Council region)- MACV (Community House Organisations in Box Hill region)- Manningham Learns (Community House Organisations in Manningham Council region)- Rent The Roo - Adult, Community and Further Education (ACFE)- Government Department of Education and Training (DET)- National brands like GRUNT, Eden and Mojo (available in all Bunnings stores)- Law Firms- Accounting Firms- Nu Skin- taught over 400 organisations on how to implement a social media strategy.I deliver visitors, engagement and revenue through various digital marketingstrategies and digital platforms (search/social media channels) to provide the best return-on-investment for your business. I have proven results for:* Increasing engagement by over 250+% on facebook* Growing engagement by over 400+% from industry average on instagram* Doubling traffic to websites via social media * Generating leads for various campaigns (incl: email subscriptions, landingpages)* Increasing revenue for established eCommerce stores* Developing strategy, implementation and a rise in audience engagement andconversions

Paesano Tours conduct small boutique painting workshops for participants all around the world. My role includes;• Market & Advertise the painting workshops (online and offline)• Create and implement their digital strategy (email marketing, social media, SEO)• Manage Web Presence• Liaise & negotiate with overseas establishments

I am responsible for delivering the Diploma in Retail Management and Advanced Diploma in Retail Management for Swinburne TAFE students• Re-developed and re-wrote the Diploma in Retail Management course • Teach Diploma of Retail Management (face-to-face delivery and individual tutoring). • Teach Associate Diploma in Retail Management (online delivery).• Conduct recognition of prior learning (RPL)• Conduct quality assurance under the Australian Quality Training Framework (AQTF)• Course development• Interact with the Retail Industry

I was responsible for all business facets in planning, developing and implementing the Clark Rubber Online Shop, it's product line, as well as the marketing facets of Clark Rubber’s online presence. Clark Rubber has over 75 stores around Australia.• Developed, implemented and continuously improved the Clark Rubber Online & Ecommerce website • Consulted with Category Managers regarding product lines, analytics and insights to consumer behaviour• Consulted with digital agencies, warehouse and logistical networks, online security and IT• Devised strategies to continuously drive online traffic to the Clark Rubber Website• Oversee the social media strategy – Facebook, Twitter and other relevant social media platforms• Created high value content through SEO and SEM strategies• Tracked conversion rates to make improvements to the website• Developed and managed digital marketing campaigns, including: differentiation, market penetration, and customer retention • Improved usability, design, content and conversion of the website• Executed national, state, local and product based promotions; with and without ‘Bricks & Mortar’ store involvement.• Managed web analytics and financial aspects of the process• Customer service management• Database management – campaign components (eDMs, video upload); executing campaigns to grow eNewsletter database; loyalty campaign logistics; vouchers and customised forms• SEM management – Google Adwords; catalogue based media (Catalogue Central, Lasoo); non catalogue based media (complimentary sites for Clark Rubber promotions)

I was responsible for all business facets in relation to the Clark Rubber Website, Photography Production, Scheduling TV, Radio, Press Advertising and Catalogue Management as well as being the Commercial Solutions Provider.1. Clark Rubber Website• Manage Clark Rubber Online Shop and Ecommerce site (www.clarkrubber.com.au)• Analyse online reports • Liaise with internal stakeholders • Research other ecommerce sites for best practice scenarios• Analyse online sales/postcode data to understand buyer purchase behaviour/sales possibilities• Create/manage policies and procedures• Review processes periodically , report and improve existing system• Manage e-newsletter database2. Photography Production, Scheduling TV, Radio, Press Advertising and Catalogue Management• Liaise for Catalogue/Press/TV/Radio requirements nationally and within Local Area Marketing• Ensure a smooth flow from pre-production to post production with various organisations • Involved with gaming commissions for competitions • Organise the logistics of opening and closing of stores 3. Commercial Solutions Provider – Segmentation of business industries• Liaise with councils, tradespeople and businesses to understand business buying processes• Experience in data segmentation and working on marketing strategies • Provide reports on progression of stores utilising business-to-business selling• Set procedures on basic protocols of business to business relationships

1. Event Management • Press releases, internet, flyers, advertorials or invitations.• Consult, prepare, design and execute local and interstate events, with minimum fuss• Source standard and unusual promotional items to promote the company and the cause2. Database Management:• Monitor to ensure the integrity of the information is current• Develop various marketing campaigns based on the information within the database3. Product Management: • Design campaigns to a variety of customers to boost sales/brand awareness • Gain competitor information and understand their products

• Work with 34 regional dealerships across Australia• Developed and manage Pre-Run Up Policy and Procedures• Designed/managed a secure web based program (extranet called OcéWISE)• Develop yearly marketing plans and revisit these objectives on a quarterly basis• Ensuring marketing costs are within budget constraints and sales targets are met• Coordinate sales and technical training• Develop lasting relationships with our dealerships and other external partners • Maintain effective relationships with all departments and colleagues

• Provide reports to the Indirect Sales Manager on various sales and marketing activities • Develop and maintain rapport with external partners• Cultivate new relationships with external partners to sell Océ equipment and services• Develop brochures, flyers, forms and other collateral for the external partners• Organise, coordinate conferences, road-shows and other events• Compiled Océ Operation Manual • Collaborated with other departments to create an Operational Manual for regional dealers.

• Team Leader for six Sales Support Officers• Interact with other departments to ensure the team was well informed and remained highly motivated. • Provide input into recruitment, performance management, training and development, salary reviews and termination, to the Customer Service Manager.• Monitor and assess Sales Support Officers expertise and skill levels and recommend corrective actions in the form of training and skill development.

• Responsible for the order fulfilment process including stock allocation and coordination of machine movement between customers, sales and service departments and carrier.

Angliss Health Service is an Australian Public Hospital and provides a range of quality acute and aged health care services for the Knox/Yarra Ranges community. • Organised/Coordinated 24 administration staff who participated in Certificate III Office • Administration Traineeships at Swinburne TAFE• Organised/Coordinated 17 Middle Management staff who participated in Frontline Information • Management at Wantirna TAFE• Trained staff in computer literacy• Established computer and internet training booklets for nursing staff• Personal Assistant to the Manager of Education/ OH&S• Administrative Assistant to four Clinical Educators• Organised and co-ordinated Infection Control conferences, held once a month.• Wrote editorials about the types of services Angliss Health Service provides, for Knox News and coordinate photo opportunities• Advertised, coordinated Open Days and Graduate Nursing Open Days at Angliss Health Service