Marina (Nina) Grando Email & Phone Number

São Paulo, São Paulo, Brazil

responsável pelos trabalhos estratégicos na float, assegurando a qualidade das metodologias de pesquisa, especialmente desk research, análise de vibes e escuta digital.

em parceria com a startup de e-learning Descola, desenvolvi um curso on-line para ensinar os princípios da pesquisa de tendências. / (eng) in partnership with the e-learning startup Descola, I developed an online course to teach the principles of trend forecasting.

São Paulo, Brazil

Since 2018, I work as an independent researcher, focusing on emerging culture & consumer behavior trends. Counting on 10 years of experience in the field, my work guides companies that want to be aligned with the new consumer interests, values and behaviors. I deliver trend reports heavily based on desk research. I also contribute to strategic workshops with inspirational talks, positioning myself as an important asset on creative insights.I am an active partner that contributes regularly to projects of companies such as float vibes, UXPertise and MindSharing. I have also curated trends for many other clients such as AKQA, Perestroika, Vila Butantan, Talk Inc. and NexoHW.

Ovelha (http://ovelhamag.com) is a digital magazine for women who don't fit in media's stereotypes. With a fun and irreverent content, we deliver information and inspiration to help our readers live a more happy and empowered life.The idea of this project started a couple of years ago, driven by the lack of representation of women minorities in media. We are a small group of 30 female professionals (among writers, illustrators, designers and photographers). Besides developing the website, I manage my team, write and edit posts and take care of all little details that involves the administration.

São Paulo Area, Brazil

The event Pupunha Ink bring together designers, illustrators, artists, engineers, doctors, mathematicians, and anyone who likes to draw, whether professionally or just for hobby.

My role as the Head of Trends of Box 1824, was to lead the trend forecasting and branding consultancy for our clients. I worked in new ideas, solutions and strategic directions based in trends researchs that discovered new consumer behaviors and cultural shifts. Through publications, speeches, presentations, consulting meetings, workshops and brand books, we helped many brands to maintain and grow their relevance towards the future.

Box1824 is a Brazilian research company that specializes in behavioral sciences and consumer trends. I developed trend analysis and brand strategies for some companies. Here are some companies I've worked for: Grendene, Globosat, Itaú, Vivo, Renner, C&A, Ambev, Multishow and Grupo Jereissati (Iguatemi).

I was responsable for the usability, information architecture (wireframe) and layout of the web projects of Portal MTV (mtv.com.br). I was also responsible for the Social Media content of the MTV's Video Music Brazil awards.Before that I worked in a project called 'Fiz na MTV', a TV show from MTV Brazil that displayed videos submitted by viewers via website (fiznamtv.com.br). These videos were homemade or from independent producers. The site's purpose is to connect viewers with MTV besides being an online community, bringing together amateur and audiovisual prudutores. I was responsable for the information architeture and and art direction of the web portal.

FizTV was the first TV channel with 24 hours of collaborative content: amateur and professional videos were sent to be part of our TV.My job at the time was an art assistant in webdesign (mostly), TV and graphics. I also did the curator of the web videos and made some selections for the program schedule.

Revista Trip

I worked as an art intern at Trip magazine (revistatrip.com.br). I also did some illustrations for some of their editions.

Tecnologia Em Design, Graphic Design, History Of Art, Illustration, Trends, Sustainable Design

The course of Graphic Design at Istituto Europeo di Design is a three-year course. The training aims at achieving three basic objectives.

Extension Course, Social Sciences

Curso de extensão "O Estado e o Corpo: uma Genealogia dos Estudos Feministas e de Gênero" Prtofessora: Dra. Carla Cristina Garcia O curso.

Journalism, Information Architecture, Social Media

School: ESPM (Escola Superior de Propaganda e Marketing) When: 2010 Tags: web 2.0, web 3.0, aughmented reality, business inteligence.