Marina (Nina) Grando

Marina (Nina) Grando Email and Phone Number

estrategista e pesquisadora de vibes na @floatvibes @ float
Marina (Nina) Grando's Location
São Paulo, São Paulo, Brazil, Brazil
Marina (Nina) Grando's Contact Details

Marina (Nina) Grando personal email

About Marina (Nina) Grando

I'm a trend analyst with large experience with youth culture. All work environments I've ever experienced, like MTV Brazil, Trip magazine and Box1824, are built with cutting-edge thoughts, based on the desires and changes promoted by young people.In 2014, I started Ovelha, a digital magazine for women who don't fit in media's stereotypes. With a fun and irreverent content, we deliver information and inspiration to help our readers live a more happy and empowered life. Besides developing the website, I manage a team of 30 female professionals (among writers, illustrators, designers and photographers), write and edit posts and take care of all little details that involves the administration.I am also involved in social projects involving creativity. I promote a event called Pupunha Ink - http://pupunhaink.com, which stimulates the act of doodling by people, either as art or as a form of expression. I did a speech about this project in 2012, at TEDxJardins (Brazil).As a trend forecaster, my mission is to translate all the events and news happening in the world today. I develop innovative brand strategies through a detailed research and analysis of social and culture patterns, focusing on new technologies, business models, consumer insights and the individual motivations behind every decision-making.I'm able to create sustainable and insightful results, managing the client expectations with passion and creativity. So, if you want a curator to pick only the useful informations that will guide your brand to the next level, count on me.

Marina (Nina) Grando's Current Company Details
float

Float

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estrategista e pesquisadora de vibes na @floatvibes
Marina (Nina) Grando Work Experience Details
  • Float
    Head De Estratégia
    Float Sep 2024 - Present
    São Paulo, São Paulo, Brazil
    responsável pelos trabalhos estratégicos na float, assegurando a qualidade das metodologias de pesquisa, especialmente desk research, análise de vibes e escuta digital.
  • Descola
    Professora: Pesquisa De Tendências
    Descola Jan 2019 - Present
    em parceria com a startup de e-learning Descola, desenvolvi um curso on-line para ensinar os princípios da pesquisa de tendências. / (eng) in partnership with the e-learning startup Descola, I developed an online course to teach the principles of trend forecasting.
  • Freelance, Self Employed
    Estrategista E Desk Research (Strategist - Cultural Shifts & Consumer Behavior)
    Freelance, Self Employed Jan 2018 - Sep 2024
    São Paulo, Brazil
    Since 2018, I work as an independent researcher, focusing on emerging culture & consumer behavior trends. Counting on 10 years of experience in the field, my work guides companies that want to be aligned with the new consumer interests, values and behaviors. I deliver trend reports heavily based on desk research. I also contribute to strategic workshops with inspirational talks, positioning myself as an important asset on creative insights.I am an active partner that contributes regularly to projects of companies such as float vibes, UXPertise and MindSharing. I have also curated trends for many other clients such as AKQA, Perestroika, Vila Butantan, Talk Inc. and NexoHW.
  • Ovelha Magazine
    Founder And Editor-In-Chief
    Ovelha Magazine Nov 2014 - Nov 2018
    Ovelha (http://ovelhamag.com) is a digital magazine for women who don't fit in media's stereotypes. With a fun and irreverent content, we deliver information and inspiration to help our readers live a more happy and empowered life.The idea of this project started a couple of years ago, driven by the lack of representation of women minorities in media. We are a small group of 30 female professionals (among writers, illustrators, designers and photographers). Besides developing the website, I manage my team, write and edit posts and take care of all little details that involves the administration.
  • Pupunha Ink
    Co Founder And Organizer
    Pupunha Ink Jan 2010 - Mar 2018
    São Paulo Area, Brazil
    The event Pupunha Ink bring together designers, illustrators, artists, engineers, doctors, mathematicians, and anyone who likes to draw, whether professionally or just for hobby.
  • Box 1824
    Head Of Trends
    Box 1824 Nov 2015 - Dec 2017
    My role as the Head of Trends of Box 1824, was to lead the trend forecasting and branding consultancy for our clients. I worked in new ideas, solutions and strategic directions based in trends researchs that discovered new consumer behaviors and cultural shifts. Through publications, speeches, presentations, consulting meetings, workshops and brand books, we helped many brands to maintain and grow their relevance towards the future.
  • Box 1824 Planejamento E Marketing.
    Trend Forecaster
    Box 1824 Planejamento E Marketing. Jul 2011 - Nov 2015
    Box1824 is a Brazilian research company that specializes in behavioral sciences and consumer trends. I developed trend analysis and brand strategies for some companies. Here are some companies I've worked for: Grendene, Globosat, Itaú, Vivo, Renner, C&A, Ambev, Multishow and Grupo Jereissati (Iguatemi).
  • Mtv Brasil
    Graphic Designer
    Mtv Brasil Jul 2009 - May 2011
    I was responsable for the usability, information architecture (wireframe) and layout of the web projects of Portal MTV (mtv.com.br). I was also responsible for the Social Media content of the MTV's Video Music Brazil awards.Before that I worked in a project called 'Fiz na MTV', a TV show from MTV Brazil that displayed videos submitted by viewers via website (fiznamtv.com.br). These videos were homemade or from independent producers. The site's purpose is to connect viewers with MTV besides being an online community, bringing together amateur and audiovisual prudutores. I was responsable for the information architeture and and art direction of the web portal.
  • Canais Abril De Televisão Ltda.
    Art Assistant
    Canais Abril De Televisão Ltda. Mar 2008 - Jul 2009
    FizTV was the first TV channel with 24 hours of collaborative content: amateur and professional videos were sent to be part of our TV.My job at the time was an art assistant in webdesign (mostly), TV and graphics. I also did the curator of the web videos and made some selections for the program schedule.
  • Trip Editora
    Art Intern
    Trip Editora Jul 2007 - Dec 2007
    Revista Trip
    I worked as an art intern at Trip magazine (revistatrip.com.br). I also did some illustrations for some of their editions.

Marina (Nina) Grando Skills

Blogging Social Media Digital Marketing Graphic Design Youth Culture Consumer Behaviour Trend Analysis Online Research Illustrator Art Direction Market Research Event Planning Marketing Strategy Illustration Web Content Creation Branding Desk Research Trend Forecasting

Marina (Nina) Grando Education Details

Frequently Asked Questions about Marina (Nina) Grando

What company does Marina (Nina) Grando work for?

Marina (Nina) Grando works for Float

What is Marina (Nina) Grando's role at the current company?

Marina (Nina) Grando's current role is estrategista e pesquisadora de vibes na @floatvibes.

What is Marina (Nina) Grando's email address?

Marina (Nina) Grando's email address is mm****@****ail.com

What schools did Marina (Nina) Grando attend?

Marina (Nina) Grando attended Istituto Europeo Di Design San Paolo, Pontifícia Universidade Católica De São Paulo, Other Courses.

What are some of Marina (Nina) Grando's interests?

Marina (Nina) Grando has interest in Making Ideas Happen, Cyberculture, Social Media, Art, Trends, Creative Marketing, Sociology, Communication, Education, Social Thinking.

What skills is Marina (Nina) Grando known for?

Marina (Nina) Grando has skills like Blogging, Social Media, Digital Marketing, Graphic Design, Youth Culture, Consumer Behaviour, Trend Analysis, Online Research, Illustrator, Art Direction, Market Research, Event Planning.

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