Great design is simple, irresistible, and a necessity. It fuels growth, drives ROI, and scales effectively.Bringing results-driven design to life means navigating complexity and transforming it into intuitive, innovative solutions. I have revitalized underperforming products into seamless, scalable experiences that prioritize growth and profitability. Collaborating with numerous founders has given me deep insight into the challenges CEOs face, inspiring me to create the RISE framework—a proven approach to ensure design not only meets but exceeds expectations, driving real business success.The RISE approach: Helping companies elevate through strategic design.✦✦✦ ReflectGain clarity by assessing the current state of the product, and understand both business and user needs.✦✦✦ InnovateCrystalize vision through bold strategic thinking that generates breakthrough solutions and unlocks new opportunities.✦✦✦ Strategize Empower action by crafting a concrete plan that aligns innovation with business objectives while assembling the right team to execute effectively.✦✦✦ ExecuteDeliver excellence by implementing the strategy with precision and focus to achieve outcomes that drive impactful results.This is how I continually ensure that design meets consumer expectations, ultimately driving business growth.I love working with executives on creating products that users love, align with business goals, and achieve real success. Let's build a design culture driven by creativity, teamwork, and impact. ☕ DM me for a virtual coffee ☕
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Product Design ManagerIntuitSeattle, Wa, Us -
Chief Design OfficerDeserve May 2020 - PresentSeattle, Washington, United States✦ Led product concept, vision, strategy, and design of fully compliant products, launching innovative features in the credit card space; virtual cards, family sharing, location & device fraud controls, merchant & subscription blocking, transaction enrichment, payments and crypto.✦ Designed end-to-end flows for consumer & business onboarding and credit card program setup, reducing onboarding speed by 64% and increasing card activation to 97%.✦ Reduced credit card launch times from 24 to 3 months by creating a scalable white-label design system with modifiable typography, color, illustrations, icon styles, and customizable rewards. ✦ Shaped the company brand story, identity, and messaging, creating effective pitch decks that raised millions.✦ Mentored and managed a global design team of up to 10 people, nurturing a safe, collaborative, and inclusive remote environment elevating design craft. -
Product Designer, Creative Director & Brand Strategist | Working With Startups & FoundersMarina Ivy-Mars Design & Consulting Jan 2008 - PresentSeattle✦ Bootstrapped a child shoe-tracking startup in 2016, developing technology and shoe design.✦ Co-founded a secure communication app using Touch ID in 2014.✦ Coached founders and collaborated with visionaries of all stages, transforming obscure ideas into clear, actionable design strategies and execution. -
Head Of Design At ViuVuclip May 2015 - May 2020Global✦ Led product concept, vision, and strategy for a streaming platform on iOS, Android, TV, and Web that grew from 0 to 100M+ users across 17 countries within two years. ✦ Built an AI tool to automate video previews and thumbnails for 40,000 hours of content, using storytelling and A/B testing content.✦ Led product and content design efforts, achieving the Apple Finalist Award three years in a row and #1 ranking in Entertainment, placing above Netflix (main competitor) on the App Store.✦ Built, mentored, and workshopped teams of UI, UX, Interactive, Brand Designers, Photographers, Retouchers, and Copywriters of 50+ people across six countries, radically improving design quality and craft.✦ Directed the production of 100,000+ pieces of content: thumbnails, trailers, videos, advertisements, show titles in 5 languages (including Arabic), and 80 Viu Originals. -
Ux/Ui LeadSony Mobile Communications Jun 2014 - 2015San Mateo✦ Uncovered the value proposition of a new fitness product.✦ Discovered market fit by employing user interviews, surveys, and competitive analysis to understand user needs.✦ Outlined user personas and journey maps to guide design exploration and testing through low-fidelity prototyping.✦ Refined the UX/UI based on user testing and feedback, ensuring a user-centered approach to development. -
Sr. Graphic DesignerStarwood Hotels & Resorts Worldwide, Inc. May 2012 - Apr 2014New York, Ny✦ Established and maintained brand consistency globally, developing a comprehensive styleguide.✦ Led hero photoshoots from concept through execution, including brainstorming, mood boards, and talent selection.✦ Delivered diverse creative solutions, including wall art, conference branding, office design, marketing campaigns, and merchandise -
Graphic & Ui DesignerAruliden May 2010 - May 201230 West 24Th St, Nyc✦ Created and launched Motorola UI for a police smartphone device with pixel-perfect precision, including phone calls, messaging, navigation, alerts, walkie-talkie, home screen, contacts, icons and a custom typeface.✦ Delivered diverse cross-media projects, including branding, packaging, book design, and print specs. -
Art DirectorLife Guide Directory Magazine May 2008 - Sep 2010Greater Seattle Area✦ Individually compiled all the materials, content, and assets for the design of a 130-page magazine/directory.✦ Managed projects and prepared publications for print.
Marina Ivy-Mars Education Details
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Graphic Design
Frequently Asked Questions about Marina Ivy-Mars
What company does Marina Ivy-Mars work for?
Marina Ivy-Mars works for Intuit
What is Marina Ivy-Mars's role at the current company?
Marina Ivy-Mars's current role is Product Design Manager.
What schools did Marina Ivy-Mars attend?
Marina Ivy-Mars attended School Of Visual Arts, Art Institute Of Seattle.
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