- Collaborated closely with cross-functional team members including founders and developers, to understand client requirements and business goals- Conducted user research through interviews, surveys, usability testing, and data analysis to identify behaviors and needs- Created user personas, customer journey maps, and other visual guides of internal design efforts- Developed low and high-fidelity wireframes, prototypes, and interactive mockups to communicate design concepts and gather feedback.- Iterated on designs based on usability testing insights, stakeholder feedback, and data-driven decisions.- Maintained the prototyping portion of the company’s design system to ensure consistent and efficient collaborative sessions- Collaborated with developers during the implementation phase to ensure designs are accurately translated into functional products.

- Managed the stocking and organization of more than 100 aisles, encompassing diverse sections such as toys, sporting goods, automotive, infant hardlines, storage, utility, over-the-counter, toiletries, pets, chemicals, and luggage.

I extensively utilized Adobe XD for prototyping tasks, honing my UX design skills by actively collaborating with product owners, scrum masters, and developers daily. A significant achievement of mine was contributing to the Norfolk Southern website redesign. I conducted comprehensive heuristic evaluations and competitive audits. This effort garnered accolades and approval from the executive team, later resulting in a complete website rebranding. Additionally, I played a key role in the redesign of an proprietary geographic information system (GIS) application, leading to heightened user satisfaction and increased application usage. Another impactful contribution was the enhancement of an internal rail-trucking inventory system, streamlining operations at rail yards, reducing downtime, and improving product tracking. Furthermore, I developed insightful journey maps, visually illustrating users' experiences in searching for a shipping company. This initiative informed the redesign of Norfolk Southern website pages, resulting in a more effective visual hierarchy, increased revenue, and the acquisition of new business opportunities.

While working with Yamaha Motor Corporation, I collaborated extensively with the Instructional Designer to ensure the alignment of Yamaha Marine University (YMU) course materials with objectives and instructional best practices. Proficiently utilizing Adobe InDesign, I edited and enhanced five YMU course textbooks, totaling over 1500 pages, emphasizing clarity, refined design, and adherence to brand standards. Additionally, I played a key role in the development of over 20 visually appealing informational flyers in Adobe InDesign, effectively communicating the comprehensive range of YMU courses and contributing to an increase in student enrollment. Furthermore, I designed more than 20 visually captivating thumbnails in Adobe Photoshop for YMU's online courses, enhancing the visual appeal and engagement of the course offerings. Another significant contribution involved formulating and curating a pool of over 50 questions for a newly developed YMU course, covering diverse topics to ensure a comprehensive and effective assessment of learners' knowledge, resulting in high course pass rates and improved retention of course material.