Marina Joseph Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Working inclusively with passionate colleagues who deliver and sustain the BBBS mission, we uplift lives. I lead the national fund development and alignment of federation-widemarketing and public relations strategies to increase BBBS brand awareness, relevancy and support for delivering meaningful outcomes for more than 25,000 children each year.At BBBS, we believe in the power of three: the family and youth, the organization and the volunteer mentor. The national organization provides services and programs to our member agencies to assist them with their work with parents, mentees, and volunteers. When we ignite potential early in life, young people are better able to face and navigate life’s adversities. We recruit, screen, train, match, and support thousand of caring adults to mentor youth 1:1, in schools and in groups. Mentees and mentors benefit from these supportive relationships. Together, our member agencies serve 1,000+ communities.#BiggerTogether Travaillant avec des collègues passionnés qui accomplissent et soutiennent la mission de GFGS, je dirige le développement et l'alignement des stratégies de communication et de relations publiques à l'échelle de la fédération, des stratégies et des plans de communication, de marketing et de relations publiques à l'échelle de la fédération afin d'accroître la notoriété, la pertinence et l'impact de la marque GFGS. À GFGS, nous croyons au pouvoir des trois : la famille et le jeune, l'organisation et le mentor bénévole. L'organisation nationale fournit des services et des programmes à ses agences membres pour les aider dans les domaines suivants leur travail avec les parents, les mentorés et les bénévoles. Nous recrutons, sélectionnons, formons, jumelons et soutenons des milliers d'adultes bienveillants pour encadrer les jeunes en tête-à-tête, dans les écoles et en groupe. Les mentorés et les mentors bénéficient de ces relations de soutien.Nos agences membres desservent plus de 1 000 communautés au Canada.

I help socially responsible and ethical organizations raise money and grow revenue through targeted, engaging communications. I provide brand, public affairs, and digital marketing consulting, writing, and editing expertise for clients. A skilled strategist, I enjoy leading teams and organizations to connect, collaborate and engage their audiences across multiple channels in an integrated way to achieve desired outcomes and measurable results through meaningful communication. Focus on charity, education, technology, and hospitality sectors.

I specialize in integrated marketing communication, brand management, media, and public relations, internal communication as part of strategic growth, change management, and partnerships. Recent successes include developing strategies to enter and grow awareness and reach in new markets.

Parkinson Canada

Lead strategic communications and marketing, brand management, social media, internal communications, event marketing and communications. Provide thought leadership and communications consulting to partners. Responsible for leading communications and digital technology team to achieve brand awareness, public awareness and to support revenue development objectives.

Supporting thousands of Canadians living with Parkinson's disease.

- Manage staff and liaise with board members and committee volunteers to ensure special events achieved annual targets including revenue, cost control and sponsor return rate (78% on average)- Managed project to develop two micro websites to promote golf and gala events - Speech-writer for President & CEO for donor and corporate events- Supported Public Service Announcement initiative (print and television campaigns) to increase organizational awareness- Produce West Park Spark donor newsletter (2 issues per year) which increased stewardship and accountability to donors; newsletter revenue increased by 100% - Produced monthly Highlights newsletter for employees and volunteers – print and online versions- Provided consistency of messaging and graphic standards to key stakeholders

- Championed change efforts through strategic, targeted communications for 650+ employees across seven locations - Identified and recommended practical solutions for Executive Team to resolve issues and challenges through effective communications channels; introduced employee polling and feedback tools and measurement- Introduced best practices, standards and templates for online and print and marketing communications vehicles such as monthly eNewsletters, to facilitate knowledge sharing, enable measurement, improve consistency, reduce duplication and foster two-way communication.- Managed content on SharePoint for global organization

- Assisted Vice President Vacation Ownership with successful start-up of all aspects of new revenue stream; including marketing support, recruitment of leadership team and sales executives, liaison with industry associations and legal counsel.- Wrote and developed Sales Executive Product Knowledge Guide which provided key information to facilitate orientation for new vacation ownership employees

Advanced Diploma, Management Systems-Bus. Admin/Marketing

Philanthropy - Annual Giving Certificate Program Ahp Institute For Healthcare Philanthropy

Successfully completed targeted program to immerse myself in all aspects of building an annual giving program including direct mail, donor.