Works with clients to create a strategy that is best fit for their business and brand to execute specific goals set with them. This includes social media platform launches, Facebook & Instagram optimization, social media reporting, teaching businesses how to integrate social media into their already established marketing plan, and more. Manages and creates content for various accounts for small to medium businesses in various industries on both Facebook & Instagram.

After being in the role at the Nantucket Chamber for 9 months, Marina was promoted to the Director of Marketing & Communications. Marina works with the Massachusetts Office of Travel & Tourism regarding funding as the Nantucket Regional Tourism Council. She writes grant proposals and strategic marketing plans for the entire Nantucket Tourism Market. She creates monthly & quarterly reports for the state and the Board of Directors. She researches, produces, and purchases print & digital ad space nationally and internationally, with MOTT grant funding. Manages a budget of over $300,000.00. She has spear-headed multiple marketing project launches. Marina is in charge of maintaining, supervising, and enhancing all social media accounts, digital platforms, and the website. She manages other employees & interns regarding marketing initiatives, social media management and content creation. She has increased social media following on all accounts significantly, including reaching over 10,000 followers on Instagram. Marina developed and maintains regular communications with island businesses and visitors using email marketing and social media. She has grown the email subscriber list to over 12,000 subscribers. She creates visual content, brochures, flyers, etc. that promotes the Nantucket business community and world class destination ads for on-island and off-island advertising opportunities. She works with various team members and freelancers to get projects done.Marina has created new streams of revenue using digital marketing that has not been done before resulting in approximately $10,000. These marketing initiatives helped to keep the Nantucket Chamber going during the COVID-19 pandemic. Marina assists in the promotion & planning of all Chamber community and business events and visitor focused Nantucket events. She continue to develop marketing strategies for all new and established initiatives.

Oversee and manage all social media platforms for the Nantucket Island Chamber of Commerce, while maintaining brand voice and consistency across all platforms.Social Media Marketing both paid and unpaid. Manage and report on various campaigns to ensure metrics are being met. Runs AdWords campaigns for events and evaluates Google AdWords analytics. Brainstorm, create and strategize all content for social media, email marketing, Google AdWords and other general marketing tools to better engage and interact with followers, the community, local businesses, and tourists. Organize posting schedule for each month and created a social media policy. Organize a newsletter to go out multiple times a week to over 10,000 subscribers optimizing email marketing for both our events and for our members along with creating content for B2C and B2B email communication. Have increased the unique open rate from 7% to 16% and the click-through rate from 1% to 7% in all email marketing campaigns.Help in building a brand in a "start-up" environment with a staff of 5 people, 4 of which are under 2 years employed here. This includes creating advertisements, social media graphics & posts and branded Chamber materials for both office and member use. Help implement various organizational skills and processes for daily use, various event management, and board reporting. Assist in curating board reports, committee meeting minutes & agendas, helping to start a young professionals group, working with the new entrepreneur initiative, and any other tasks needed for smooth team management and execution. Worked as a team in executing the yearly guidebook, monthly programs, the 4 largest events in the region and more. Supports Vice President to develop marketing strategies to support company objectives, assist in event planning, marketing, and execution, assist in web design, member communication and any other jobs needed.

Curated posts featuring current events, real estate, style shoots, new business launches and beyond. Facilitated relationships with business owners, sponsors and community members in creating and achieving successful business marketing strategies. Acted as a production assistant for photo and video shoots and produced creative content for the blog and social media platforms. Helped plan, market, and execute both experiential retail and community driven events.

Main point of contact for multiple large clients on projects to communicate effectively through the company and ensure accurate delivery of work ensuring the integrity and quality, along with on time delivery within budget. Managed invoicing and budgets in a range from $60,000 to $160,000. Created estimates, handled negotiations and updated budget control reports.Assembled and managed internal teams, along with assembling and running strategy meetings. Assisted on small and large projects where needed, both when new projects arise and when other team members have too much on their plate and need help finishing other projects. Created media buy recommendations based off of past performance analysis, followed by an execution of the media buy to increase campaign impressions and engagements. Worked with printers to ensure deadlines and quality materials.

Learned different areas of Marketing through real-life experience. Worked with multiple clients on different projects, conducted research and wrote reports. Assisted other Project Managers, technology department, and creative team with projects as needed. Later was hired as a Junior Project Manager to be the key contact for two clients, perform media buys and run conference calls.

Trained to handle food and beverages to their company standard. Customer service was used on a daily basis for fixing problems, general communication and working with coworkers. Had to learn new beverages techniques and product information in a timely manner monthly.

The previous Social Media Director for New Haven's Chapter of Her Campus. Generated and followed through different Social Media strategies and held different social media giveaways. Doubled social media following within the first year and assisted in getting Her Campus New Haven into the second round of March Madness Instagram bracket for traffic and followers. As President, oversaw all chapter proceeds, was the liaison between the University and Her Campus Media to the chapter. Schedules all content to go live on the website, along with tracking points and help to plan & oversee events and fundraisers.

Write fashion, beauty and lifestyle based articles, while working with deadlines. Shoot and edit profile and detail oriented photos. Develop social media relations with other Style Guru's, brands and the company while marketing and promoting brands. Learn the importance of and the skills necessary to promote my content and position myself as a brand.

Managed finances for the entire chapter, equalling approximately $100,000. Worked with Bill Highway to schedule dues, manage budget, input and output funds. Worked with committee heads to make sure they have an understanding of their budget, how to get check requests and how to manage their funds. Worked closely with sisters to ensure payment plans were met and to help discuss any issues sisters had with their personal finances.