Brands: Street Fighter, Monster Hunter, Ace Attorney, Exoprimal, Okami, Devil May Cry

Identify market opportunities and develop EMEA brand strategies for maximum ROI.Support GM in all promotional planning requirements and 1st party strategy planning.Increase brand awareness and grow revenue streams for the UK market and wider EMEA territory with focus on digital sales and revenue.Devise, plan and produce best-in-class marketing, PR, trade, sales and events assets for regional markets.Manage effective campaign budgets for the UK and oversee local territory budgets and executions.Manage and lead 2 direct reports and 1 indirect report; administering all personnel requirements of the team, setting annual objectives and performance reviews.Manage EMEA ATL campaign plans, paid social media content and partnership activities.Relationship management with key stakeholders (1st parties), distributors, retailers, agencies, media partners and licensees.Evaluate and strategise UX journeys to ensure evolving long term engagement.Manage directly and indirectly EMEA community managers and influencers to develop integrated communities; fostering content creation online and offline engagement. Identify opportunities in e-Sports, partnerships, licensing opportunities for local and global markets.Provide support to sales, licensing, research and wider Capcom group with relevant market data, genre analysis and product evaluation.

Managed software strategy and growth for XBOX360 and XBOX ONE.Analysed sales opportunities and aligned global brand plans for local activation.Identify retail and brand partnerships to increase brand awareness.Relationship management with retailers and key 3rd parties via with distributors representing Ubisoft, 2K Games and CD Projekt Red.Managed trade show events, communications and asset handling between Microsoft Corp. and local parties.

Movies: World War Z, Now You See Me, Divergent, Red 2, The Purge, The Heat, Robocop, Percy Jackson Sea of Monsters, Sons of Anarchy, The Walking Dead, Homeland, X-Men Days of Future Past, Family Guy, The Book Thief, Turbo, and The Secret Life of Walter Mitty.Developed and executed release plans for Universals’ Home Entertainment portfolio; 20th Century Fox, Universal Pictures, Paramount Pictures and eOne Entertainment.Managed the product mix, pricing strategy, P&L and ATL/BTL marketing.Managed localisation of creative materials generated by international territories and Universal Studio Networks.Localised, created and distributed trade communications, new release details and assets to channel.Planned and managed sales and marketing sell-in tools and ensured consumer insights were provided.Identify retail and brand partnerships to increase brand awareness.

Managed localisation of creative materials generated by Sony Computer Entertainment Ltd - EMEA.Managed ATL/BTL marketing for PSP® hardware and software category.Manage POS, creative asset production, trade communication, events and brand partnerships activations.

New Zealand distributor of Procter & Gamble, Coty and other widely known international health and beauty/luxury brands.Brands: Max Factor, Bloom Cosmetics, Fudge, Marquis Condoms, Bosistos.Analysed global trends and managed full product life cycle for local executions.Indirectly managed merchandisers and area managers nationwide.Manage POS, creative asset production, trade communication, events and brand partnerships activations.