• Created marketing collateral (flyers, digital banners) for all graduate business events organized by GSA, and oversaw event logistics. • Promoted events via social media, email, and newsletters, leading to a 28% increase in attendance for past five events.

• Evaluated and compared Old Navy’s email marketing campaigns against top eight competitors. Presented email marketing team with recommendations for leveraging market trends and increasing open, click-through, and conversion rates.• Developed customer journey maps for Gap’s email marketing campaigns. Created key buyer personas, defined goals for each persona, and outlined strategies at critical touchpoints to improve email performance metrics and ROI. • Led intern team in designing and developing mission control dashboard to track health/performance of 10 in-store products across Gap brands. Partnered closely with stakeholders and cross-functional teams to identify data sources, prioritize requirements, and aggregate top KPIs for each product. Presented mockups and live dashboard to senior Gap leadership.

• Oversaw execution of 20+ digital projects per month for high-traffic sections of usa.visa.com (18% of $3.5M annual site budget).• Managed third-party vendor relationships (e.g. Razorfish) and acted as primary point of contact for all incoming digital project requests.• Led team of four content authors to complete 300+ website updates using Adobe Experience Manager (AEM) in less than two months, enabling newly redesigned usa.visa.com to launch on scheduled date.• Streamlined Visa information security review process by creating guidelines for new IT projects, decreasing security review time by 15%. Guidelines were used to train five team members and distributed to global marketing team. • Created interactive Excel dashboards for internal audit of 240+ Visa-owned social media accounts and 390+ websites to report audit progress to Director of Global Marketing. Resulted in improved transparency and 100% audit compliance.

• Managed 50+ projects to increase awareness and promote the Clorox Professional Products brand, including: website updates, email campaigns, and display ads. Oversaw an annual budget of $1.1M. • Supervised team of seven on marketing projects from kickoff to launch, collaborating with graphic designers, copy writers, site editors, and developers to ensure projects were delivered on time and within budget.• Implemented weekly meetings with digital planners and project teams, streamlining communication and deliverable tracking across departments, and increasing total projects completed on-time from 82% to 89%.

• Managed and grew 120+ digital campaigns as primary point of contact for company’s top clients in the education space, resulting in $1.9M (32%) of total annual revenue from lead generation.• Oversaw task queue for team of six developers, analyzed campaign performance using business intelligence reports, and presented status reports to upper management.