• Successfully prepared, executed, and monitored marketing plans, aligning strategies with brand ranking objectives.• Managed and monitored sell-in and sell-out forecasts to meet brand objectives.• Implemented targeted marketing actions to drive sell-in and sell-out forecast goals, resulting in increased brand performance: Mugler +11%, Cacharel +8% and Orlane +7%• Controlled brand budgets, ensuring the effective allocation of resources for marketing initiatives.• Conducted market analysis to create price lists by brand, facilitating data-driven pricing strategies.• Produced brand catalogs and made critical decisions regarding product launches and discontinuations.• Developed Trade Marketing strategies, overseeing activations and promotions in Point of Sale (POS) environments.• Ensured the profitability of marketing activities consistently and closely monitored the ROI of each initiative.• Managed PR activities, ensuring the efficient implementation of PR publications and events to enhance brand image.• Conducted presentations to seasonal beauty advisors, clients, and media, effectively communicating brand strategies. • Achieved a 12% reduction in costs by optimizing a number of point of sales.

- Spearheaded the formulation and execution of a comprehensive 3-year innovation product development strategy for two prominent Mexican fragrance brands, Ferrioni and Carlo Corinto.- Collaborated seamlessly with cross-functional teams from Givaudan and Firmenich to craft and introduce novel fragrances for renowned national brands.- Played a pivotal role in launching a new fragrance and personal care brand under the prestigious "Lamborghini" license and successfully introduced a brand-new line called "Nature Moments."- Orchestrated and oversaw market studies and insights in collaboration with Kantar TNS and Kantar Millward Brown, contributing to informed decision-making processes.- Led the conceptualization and execution of visually compelling communication campaigns for fragrance launches, ensuring cohesive and impactful brand messaging.- Demonstrated a keen strategic acumen that resulted in a remarkable +32% growth for the Ferrioni brand following the successful introduction of two new fragrances. Additionally, achieved a notable +13% growth for the Carlo Corinto brand with the launch of the L’Homme fragrance.

- Developed and executed comprehensive Marketing Plans, overseeing every stage from preparation to monitoring, ensuring alignment with strategic objectives.- Formulated and implemented effective brand strategies to achieve targeted brand ranking objectives, contributing to overall market success.- Monitored sell-in and sell-out forecasts, utilizing insights to drive marketing actions that aligned with brand objectives.- Maintained meticulous control over brand budgets, ensuring optimal resource allocation and financial efficiency.- Conducted in-depth market analysis to create detailed price lists by brand, contributing to informed decision-making processes.- Designed and produced brand catalogs, actively participating in determining product launches and discontinuations.- Orchestrated Trade Marketing strategies, including activations and promotions in Point of Sale (POS), enhancing brand visibility and engagement.- Executed both Below-the-Line (BTL) and Above-the-Line (ATL) campaigns to effectively reach target audiences and drive brand awareness.- Ensured profitability in each marketing activity, diligently measuring Return on Investment (ROI) for strategic decision-making.- Led Public Relations (PR) activities, overseeing the efficient implementation of publications and events to enhance brand image.- Delivered compelling presentations to seasonal beauty advisors, clients, and media, fostering strong relationships and brand advocacy.- Updated and monitored Point of Sale guidelines, ensuring consistency and alignment with the brand's overall strategy.- Conducted store checks to assess brand visibility and compliance with guidelines, implementing corrective measures as needed.Skills: Multi-Channel Marketing · Organization Skills · Strategic Marketing · Microsoft PowerPoint · Budgeting · Marketing · Product Launch · Communication

- Developed and execute the 360º Marketing Plan for each brand.- Managed client relations and visits to BaselWorld Fair and SIHH Fair.

• Introduce new perfume launches to the media for multiple brands: Jean Paul Gaultier, Issey Miyake, Narciso Rodriguez, and Elie Saab • Conduct relations with Spanish fashion magazines such as Vogue, Elle, Marie Claire, GQ, etc. • Coordinate and plan marketing events • Prepare monthly reports on brand recognition • Plan, develop and analyze marketing plan.

• Coordinate and develop commercial promotions for the 74 Liverpool department stores• Prepare the profit analysis of promotions using the SAP computer program• Analyze, create and employ sales promotions in SAP