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Marina Lastra Email & Phone Number
Chief Marketing Officer
at
Vertikal X
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✓ Verified May 2026
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Marina Lastra is listed as Chief Marketing Officer at Vertikal X, based in Austin, Texas, United States. AeroLeads shows a matched LinkedIn profile for Marina Lastra.
Marina Lastra previously worked as Senior Brand Manager - Cacharel, Mugler, Azzaro & Diesel Fragrances / Orlane Skincare at Franslux and Senior Innovation Manager at Franslux. Marina Lastra holds Master'S Degree, Fashion And Beauty Communication from Universidad Carlos Iii De Madrid.
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Email format at Vertikal X
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Vertikal X
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Profile bio
About Marina Lastra
US Permanent Resident (Green Card holder)As a Senior Brand Manager, I have been working with some of the most prestigious and iconic luxury beauty brands in the world, such as Cacharel, Mugler, Azzaro, Diesel, and Orlane. With 15 years of experience in the beauty and haute horlogerie industries, I have developed strong analytical, communication, and organizational skills that enable me to prepare, execute, and monitor effective marketing plans, aligning strategies with brand ranking objectives and ensuring profitability and ROI.My mission is to drive brand performance and growth by implementing targeted marketing actions, managing and monitoring sell-in and sell-out forecasts, controlling brand budgets, conducting market analysis, producing brand catalogs, and making critical decisions regarding product launches and discontinuations. I also leverage my expertise in trade marketing, BTL and ATL campaigns, digital marketing, PR events, and product launch to create engaging and innovative experiences for our customers and partners. I am fluent in Spanish and English and I enjoy working with cross-functional and multicultural teams.
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7 roles
Marina Lastra work experience
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Senior Brand Manager - Cacharel, Mugler, Azzaro & Diesel Fragrances / Orlane Skincare
- Successfully prepared, executed, and monitored marketing plans, aligning strategies with brand ranking objectives.
- Managed and monitored sell-in and sell-out forecasts to meet brand objectives.
- Implemented targeted marketing actions to drive sell-in and sell-out forecast goals, resulting in increased brand performance: Mugler +11%, Cacharel +8% and Orlane +7%
- Controlled brand budgets, ensuring the effective allocation of resources for marketing initiatives.
- Conducted market analysis to create price lists by brand, facilitating data-driven pricing strategies.
- Produced brand catalogs and made critical decisions regarding product launches and discontinuations.
Aug 2020 - Jun 2021
Senior Innovation Manager
- Spearheaded the formulation and execution of a comprehensive 3-year innovation product development strategy for two prominent Mexican fragrance brands, Ferrioni and Carlo Corinto.- Collaborated seamlessly with cross-functional teams from Givaudan and Firmenich to craft and introduce novel fragrances for renowned national brands.- Played a pivotal role in.
Apr 2017 - Aug 2020
Brand Manager - Paris Hilton Fragrances
Franslux
- Developed and executed comprehensive Marketing Plans, overseeing every stage from preparation to monitoring, ensuring alignment with strategic objectives.- Formulated and implemented effective brand strategies to achieve targeted brand ranking objectives, contributing to overall market success.- Monitored sell-in and sell-out forecasts, utilizing.
Jul 2014 - Mar 2017
Marketing And Communications Coordinator - Hublot, Boucheron, Ulysse Nardin
Diarsa
- Developed and execute the 360º Marketing Plan for each brand.- Managed client relations and visits to BaselWorld Fair and SIHH Fair.
Sep 2011 - Dec 2013
Public Relations And Brand Manager Assistant
- Introduce new perfume launches to the media for multiple brands: Jean Paul Gaultier, Issey Miyake, Narciso Rodriguez, and Elie Saab
- Conduct relations with Spanish fashion magazines such as Vogue, Elle, Marie Claire, GQ, etc.
- Coordinate and plan marketing events
- Prepare monthly reports on brand recognition
- Plan, develop and analyze marketing plan.
May 2010 - Jun 2011
Sales Promotions Coordinator
- Coordinate and develop commercial promotions for the 74 Liverpool department stores
- Prepare the profit analysis of promotions using the SAP computer program
- Analyze, create and employ sales promotions in SAP
Oct 2007 - Aug 2009
2 education records
Marina Lastra education
Master'S Degree, Fashion And Beauty Communication
Bachelor Of Business Administration - Bba
FAQ
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What company does Marina Lastra work for?
Marina Lastra works for Vertikal X.
What is Marina Lastra's role at Vertikal X?
Marina Lastra is listed as Chief Marketing Officer at Vertikal X.
Where is Marina Lastra based?
Marina Lastra is based in Austin, Texas, United States while working with Vertikal X.
What companies has Marina Lastra worked for?
Marina Lastra has worked for Vertikal X, Franslux, Diarsa, Beaute Prestige International, and Liverpool.
How can I contact Marina Lastra?
You can use AeroLeads to view verified contact signals for Marina Lastra at Vertikal X, including work email, phone, and LinkedIn data when available.
What schools did Marina Lastra attend?
Marina Lastra holds Master'S Degree, Fashion And Beauty Communication from Universidad Carlos Iii De Madrid.
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