Marina Marchetti Email and Phone Number
🌟 🌟 Experienced Career Coach & Executive Mentor 🌟With over 15 years of expertise as an International Sales and Marketing Manager, specializing in Digital Ecommerce, combined with professional coaching certification, I am dedicated to empowering executive professionals in their career development journey.Throughout my career trajectory within diverse FMCG sectors, ranging from established corporations to innovative start-ups and scale-ups, I have honed my skills as a coach, mentor, and trainer, guiding numerous talented colleagues towards achieving their professional goals.As a Career Coach, my primary objective is to assist ambitious professionals worldwide in crafting robust career strategies and making impactful, sustainable career choices. Continuously enhancing my skills through ongoing training and staying abreast of the latest industry and job market trends, I integrate soft coaching approaches with a deep understanding of current market demands. This enables me to provide comprehensive support to both internal and external clients, ensuring their success in navigating the ever-evolving professional landscape.I am deeply passionate about helping individuals unleash their full potential, leveraging my exceptional communication and listening skills to deliver personalized, high-quality service tailored to each client's unique needs and aspirations.Let's connect and embark on a transformative journey towards realizing your career aspirations together! 🚀#CareerCoach #ExecutiveMentor #ProfessionalDevelopment #CareerStrategy #personalgrowth➡️ CONTACTS✔ Write me directly on LinkedIn✔ Send me an email: marina.marchetti85@gmail.com
Polline☀️
View- Website:
- polline-comunicazione.it
- Employees:
- 24
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Consulente Di Carriera E FormatricePolline☀️Milan, It
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Consulente Di CarrieraFreelance Jan 2020 - Present• Aiuto le persone nella loro transizione di carriera, identificando i loro biettivi e gli step per raggiungerli• Consulenza per ottimizzare CV, profilo Linkedin e preparazione per colloqui in italiano o inglese
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Mars Wrigley Digital Category & Shopper Manager - EuropeMars Aug 2022 - Jun 2024Europe- Full Remote• Building and driving digital Category Vision & strategy for Europe, in partnership with Market & Global Insight teams• Delivering Category Plans by key customer across region Europe partnering with Sales & Marketing teams.• Unlocking & communicating Shopper & Category Insights & trends to shape Mars Wrigley commercial & go to market strategies.• Be the voice of the category and shopper both Internally (Market & Region) and externally (Key Account facing) across a range of milestone meetings Inc annual strategy, quarterly business reviews etc. • Partner with Commercial & Brand teams to make Range Optimization recommendations to drive sales uplift, attacking white space, ASP enhancement and profit optimization.• Analysis and recommendations around key Value Strategy choices (Price, Promotion, Activation) for Key customers and channels (Pure Play, ODD, Marketplace).• Using data & insight driven expertise to illustrate the digital shopper Path to Purchase to guide Brand & Performance Marketing choices on where to best Invest In traffic & conversion levers online. -
Ecommerce And Digital Manager South EuropeMars Mar 2021 - Jul 2022Milan, Lombardy, Italy• Creation and deployment of the Digital Category strategy for the cluster• Content creation for E-commerce: product descriptions, pictures and reviews• Development and update of category stories, tailoring them in specific plans both for Pure Players and Bricks&Clicks customers• Partnering with Bricks&Clicks customers to boost eCommerce in an integrated omnichannel perspective• Driving the best portfolio strategy to meet shoppers and customers’ needs• Definition of the best media strategy and monitoring its effectiveness through ROAS, CTR, CR etc.• Working with Data Analyst in order to get insights on categories and shoppers from sell out performance, highlighting areas of risk and opportunity in relation to the brand/category plan• Maximizing the Perfect Screen effectiveness in the channel: monitoring results, analyzing the insights and developing new logics to apply
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National Account ManagerMars Mar 2018 - Feb 2021Milan, Lombardy, Italy• Delivering annual sales and profit objectives set by the business • Development of a strategic plan consistent with business objectives • Formulation and execution of a regularly updated about strategy and forecast • Maximizing results on the assigned Clients, following the specific strategy, agreed, defined and implemented, to strengthen the leadership of the Customers themselves • Collaboration with Marketing and Trade Marketing in order to ensure the development and implementation of ad hoc Category Plan and Trade Plan on managed affiliations • Monitoring and management of all economic indicators
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Field Key Account Multi-Category MarketMars Jan 2016 - Feb 2018North West ItalyActivities:• Responsible for the delivery of all sales and profitability field sales goals (e.g. new business, existing business, regional accounts) within a specific geographical region• Responsible for developing and executing a business strategy in order drive growth in different market fields: Snack food (Choco + ice cream), Pet food and Food• Responsible for acting as the regional field sales lead within agreed projects and forums• Analysis and results reporting Sell- in/Sell-out (quantitative and qualitative)• Work closely with sales accounts and help with training coordination, evaluate needs, review training program and consolidate comments and follow-ups• Negotiate and define with clients promotional activities, assortment and find out new business opportunities• Contribute to the improvement of processes, organizational capability and field sales solutions. • Work in support of the national customer team in order to secure new flow business and grow existing business• Develop close relationship with retailers, store director in order to create new category project
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Retail Marketing SpecialistMars Jun 2015 - Dec 2015Milan Area, Italy• Sell-in/sell-out activities implementation and monitoring• Distribution tracking and KPIs monitoring• Shelf implementation and categories optimization • Negotiation with Client for extra business opportunity• Merchandisers coordination
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Petcare And Food Grocery Store AccountMars Oct 2014 - Jun 2015Rome Area, ItalyActivities:• Management of relationships with stores managers• Check and monitoring of stores assortments in order to increase the products range• Monitoring and implementation of promotional activities in store• Analysis of stores performance based on KPI's identified by the company• Work closely with Area Manager, team of National Accounts, colleagues on field and team of Trade Marketing
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Professional Coach - Alumni "Progetto Coaching"Gema - Business School Feb 2021 - Mar 2024 -
Digital And Communication ManagerSpotlime Dec 2013 - Jun 2014Milan Area, Italy• Assist with all communications activities in order to promote Spotlime, mobile App for event in Milan• Maintain a social media editorial calendar in order to proactively produce content appropriate for the channels • Plan, coordinate and execute email campaigns and merchandising initiatives testing and measuring different approaches to messaging, presentation, and targeting those which drive the best results and response• Develop written materials, including story pitches, messaging guidelines, press releases, presentations and speeches -
Social Media And Communication ManagerCv&Coffee Apr 2013 - Sep 2013London• Submitting target landing pages to directories and recipe aggregators• “Spinning” content for syndication on partner media sites• Writing guest posts for third party blogs/publishers• Website research to identify strategic link targets• Keyphrase research to inform future SEO strategy• Gaining strong awareness of our activity on Facebook, Twitter, blogs, G+• Responding to posts on social media profiles• Researching and write work-related blog posts• Attending blogging and social media event -
Product Manager Nivea Visage And LabelloBeiersdorf Apr 2011 - Nov 2012Milan• Defined the strategic marketing plan, developed and implemented annual marketing plan for each brand (Analyzed and evaluated market competitors, Category, Pricing and P&L)• Followed, evaluated and reported on the market as well as the evolution of the main competitor products (Nielsen Data)• Media plan responsibility for the categories of responsibility (ATL, internet, print)• Presented the Marketing Strategy to the Sales team• Developed and analyzed quantitative and qualitative consumer studies analysis • Launched new products based on profitability analysis• Collaborating for opening and monitoring Labello Facebook fan page -
Product Manager For Perugina ChocolatesNestlé S.A. Sep 2010 - Mar 2011Milano, Italia• Evaluating the launch of a new product line in a selective channel• Collaboration on Perugina and Camomilla co marketing (launched in 09/2011)• Evaluating the creation of new product with R&D function -
Event Organization ManagerItalia-China Association Sep 2008 - Jan 2009Milan• Event Organization: Art Exibition and Cultural Event• Follow-up of Language Course• Corporate image and Communication (website, catalogue, fliers)
Marina Marchetti Skills
Marina Marchetti Education Details
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Master'S Degree -
SimonepacchieleDiploma Di Coaching Resonance -
Tcpitaly - The Change Partnership ItalyCoaching Academy Foundation
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Exchange Programme -
Bachelor'S Degree
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Campus Abroad
Frequently Asked Questions about Marina Marchetti
What company does Marina Marchetti work for?
Marina Marchetti works for Polline☀️
What is Marina Marchetti's role at the current company?
Marina Marchetti's current role is Consulente di Carriera e Formatrice.
What schools did Marina Marchetti attend?
Marina Marchetti attended Bocconi University, Simonepacchiele, Tcpitaly - The Change Partnership Italy, Sciences Po Paris, Bocconi University, Hec Montréal.
What are some of Marina Marchetti's interests?
Marina Marchetti has interest in New Technology, Literature, Social Activities, Fashion.
What skills is Marina Marchetti known for?
Marina Marchetti has skills like Product Marketing, Event Management, Online Advertising, Product Management, Online Marketing Analysis, Computer Skills, Online Communications, Google Adwords, Fmcg, Competitive Analysis, Proactive Self Starter, Google Analytics.
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