• Strategic management of Email & SMS channels for the University Division, across 6 brands, in the development and execution of the email marketing & SMS campaigns, across the student lifecycle. • Responsible for developing and executing comprehensive, integrated B2B/B2C demand generation campaigns, including email and SMS marketing lead nurture tactics, that drive a consistent pipeline of high-quality leads to conversion• Manage channel budget, vendor relations, contracts, and various legal requests• Manage third-party vendors, agency and development teams in the execution of email & SMS programs• Strategic advisor working with digital channels, IT and Security teams to develop and execute projects and ensure successful data integration across brands• Review messaging and design with compliance teams to support applicable regulatory requirements• Oversee design agency partners to ensure all integrated media planning and tactical execution is in clear alignment across the multi-branded initiatives and in line with internal resources for a cohesive program• Manage an optimization process designed to maximize the performance of email and sms campaigns/journeys• Built out and continued to improve advanced AB testing program from ideation to implementation• Delivered accurate, actionable analyses and insights by working with the analytics team• Planned, executed and coordinated digital road map in partnership with IT• Managed two full email and SMS migrations to new platforms across new vendors and in partnership with IT

Develop, create and implement the integrated marketing strategy for key initiatives across foodservice brands. Measure all aspects of the integrated marketing programs that cut across a range of categories, businesses and customer segments, across all appropriate channels.• Art direct and manage the creative design team, for both digital and traditional marketing, including social media platforms, website, landing pages, 3D design, video development and trade show design and marketing activities (pre/during/post-show communication)• Mange print shop team in support of execution and equipment output, budget requirements and ordering of supply and materials• Manage trade show coordinator for development and execution of national and local shows, as well as management of trade show vendor, web portal and kit development for sales team• Oversee design agency partners to ensure all integrated media planning and tactical execution is in clear alignment across the multi-branded initiatives and inline with internal resources for a cohesive program• Manage Foodservice budget across all brands; Issue POs for vendors and resolve invoice issues • Successful implementation of Workfront, project management software, to automate creative brief process, workload management, job scheduling and timelines for design team and print shop• Participate in content harvesting for copywriting purposes, analyzing trends to develop insight-driven marketing communications to develop presentations and social media content • Lead cross-functional team consisting of marketing, sales, finance, regulatory and warehouse for process development and integration of website operations• Manage and build email marketing campaigns and landing pages to deliver against marketing initiatives across all brands

Develop, manage and maintain ecommerce platform, email marketing campaigns and integrated brand marketing strategies to meet organizational objectives and brand initiatives. • Create and execute the Kerry Foodservice brands’ digital strategy to support the achievement of Kerry’s objectives in North America, on time and within budget• Develop, manage and maintain e-commerce platform: -- Successful development of e-commerce website, imagery and content -- Work closely with IT department to ensure proper integration of internal data and resources -- Lead cross-functional team consisting of marketing, sales, finance, regulatory and warehouse for process development and integration of website operations• Oversee design agency partners to ensure all integrated media planning and tactical execution is in clear alignment across the multi-branded initiatives• Work closely with agency partners to optimize the buyer’s journey, ensure consistency 
of messaging, content, SEO/SEM and Google Analytics• Manage, build and deploy email lists and campaigns; create landing pages to deliver against each end-use market plan• Administer and update all website content and promotions, in conjunction with marketing calendar• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels• Evaluate emerging technologies, providing thought leadership and perspective for adoption where appropriate• Provide technical website support for Customer Care and Marketing teams• Monitor website speed uptime and performance working with IT and host provider as needed• Brainstorm new and creative growth strategies

Creatively direct design team, support multi-branded foodservice marketing initiatives and integrated brand marketing strategies to meet organizational objectives.• Manage and support Marketing Services Design Department in the development and creative direction of the Kerry brand and key customer initiatives• Support and drive overall marketing team through several core functional areas including: -- Graphics coordination -- Tradeshow management and event planning -- eBlast development and execution -- Sales communications -- Price list management; Sample program management -- Foodservice budget management and PO/invoicing support• Support multiple product lines and channels with a focus on how to improve overall communications• Generate and develop communication and process improvements that align with business strategies• Lead cross-functional teams consisting of marketing, sales, finance, regulatory and supply chain

Develop, establish and maintain marketing strategies to meet organizational objectives and brand initiatives. Received Signet Ad Study Award in recognition of advertising, which achieved outstanding readership response as measured against all other ads appearing in QSR Magazine, December 2014.• Art Direct and manage design team on all marketing and design collateral from print to web related initiatives• Manage and execute new website development and implementation, including all email marketing campaigns • Manage social media outlets, including blogs, SEO and web analytics• Manage and plan all tradeshows related materials including booth design, collateral and event planning• Manage and coordinate all marketing, advertising and promotional activities• Develop and implement marketing plans and projects for new and existing products• Develop relationships and Co-op initiatives with OEMs such as Panasonic and TechKnow• Monitor, review and report on all marketing activity and results• Drive overall CRM and direct marketing; Develop strategies for new customers and expanding RFT’s reach• Manage marketing budget; deliver marketing activity within agreed budget• Monitor industry best practices; Gather and analyze customer insight

Support tactical marketing and suppliers by managing new product introduction through print, multimedia/web and social media to drive sales for our company and our suppliers.• Develop and manage supplier marketing plans and collateral; Create and update go-to-market brand strategy• Design company and supplier print advertisements, microsites, HTML emails, landing pages and banner ads• Update, design and maintain corporate web site including new product spotlight, banner ads and collateral• Create conference booth design, landing pages, HTML emails and collateral on a local and global level• Manage and update company’s social media outlets; Project manage and send out press releases• Art direct and manage outsourced freelancers to maintain standards and design integrity• Create, write and copy edit all sales tools including sell sheets, presentations• Maintain marketing budget, including processing of invoices and POs

Support sales, marketing and internal initiatives, through print, multimedia and copy writing, to most effectively communicate the company’s message, driving awareness and sales.• Create, write and copy edit all sales tools including sell sheets, presentations and thought leadership initiatives • Generate and manipulate graphic images, infographics, animations, brochures, posters, banners (web and print), Power Point presentations, HTML emails, web sites and other marketing materials into consolidated and seamless print and multimedia programs utilizing aesthetic design concepts within scheduled timeline• Manage and design review outsourced freelancers to maintain standards, design integrity and invoices• Develop and manage production schedule; communicate with vendors on projects from start to completion• Create web sites for conferences using informational design and trends in color; maintaining awareness of the constraints to allow compatibility to flow from multimedia to print• Development of and creative consulting on web related projects, as well as additional web-oriented applications including web-enabled illustrations, animated gifs and Flash animations• Remain aware of technological advances in field; encourage new, creative thinking and solutions for clients by attending annual Design conferences and software training

• Design monthly and bi-monthly magazine articles, covers, and in-house advertisements; head graphic designer for PHOTO Techniques magazine• Prepare artwork for final output to the printer• Design annual special for PHOTO Techniques magazine; including the cover, in-house advertisements, and templates for all articles• Attend and direct photo shoots; Retouch and correct photographs/images for final output• Meet with production and advertising departments to evaluate requirements and requests from customers for advertisements and promotional materials

• Create, design, and prepare all art for reproduction (including flexo and offset printing)• Receive conventional or electronically prepared artwork for reproduction of finished prints and labels for customers• Design newsletters, memos, and miscellaneous requests for distribution within the company• Meet with clients to evaluate requirements for printing, labeling, and promotional materials