Marina Born Email and Phone Number
Marina Born work email
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Marina Born personal email
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- Marketing professional with 14 years of experience in consumer goods and tech companies.- Expertise in brand and product management, business strategy, communication, digital and social media, innovation, e-commerce and business KPIs.- Led development and strategy of global brands such as: Maggi, BelVita, Ferrero Rocher, Nutella and Alexa with a proven record of strong results. - Experience in Brazilian and also in LATAM markets- Passionate about connecting brand’s purposes with consumer’s needs.- Result oriented, energetic, and love for people development.- Fluent in English and Spanish.
Amazon
View- Website:
- amazon.com
- Employees:
- 734811
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Senior Marketing Manager Echo And AlexaAmazonState Of São Paulo, Brazil
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Senior Marketing Manager Echo/AlexaAmazon Sep 2022 - PresentSeattle, Wa, UsResponsible for Alexa marketing in Brazil: - Strategy to drive brand and product growth - Communication and Media plan performance with a full brand funnel approach- Social media channels and content development and production- Media, brand and business data analysis focusing on ROI, ROAS and CPA- Alignment with cross functional teams: local and global
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Senior Marketing Manager South America: NutellaFerrero Apr 2022 - Sep 2022Senningerberg, Luxembourg, LuResponsible for Nutella brand in South America region -
Senior Marketing Manager: Premium ChocolatesFerrero Jan 2021 - Apr 2022Senningerberg, Luxembourg, Lu- Led new communication campaign development for South America- Re-launch of Raffaello brand in Brazil- Responsible for all media plans and KPIs- Product innovation pipeline definition for the next 5 years
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Marketing Manager: Premium ChocolatesFerrero Oct 2018 - Dec 2020Senningerberg, Luxembourg, LuResponsible for the brands Ferrero Rocher, Raffaello , Ferrero Collection and Easter in Brazil
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Marketing Brand Equity Manager Latam: Club SocialMondelēz International Sep 2017 - Sep 2018Greater Chicago Area, Il, Us- Led Brand repositioning of Club Social in LATAM- Development of brand strategy, portfolio revision, communication campaign and LATAM execution guidelines- Led regional innovation pipeline and packaging rebranding -
Brand StrategistFirma Jan 2017 - May 2017Barcelona, Barcelona, Es- Led project for Pepsico Lay’s in the spanish market: positioning, communication, packaging redesign and activation plan- Definition of brand positioning, digital media strategy for KaveHome (Spanish furniture e-commerce) -
Brand Manager: BelvitaMondelēz International Apr 2015 - Aug 2016Greater Chicago Area, Il, Us- Responsible for brand strategy, execution and communication plans: ATL, BTL, Social media- Business, market and competitive analysis- Responsible for demand generation and P&L- Led product and regional launches for the brand
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Marketing Coordinator: Maggi (Bouillons And Seasonings)Nestlé Mar 2013 - Mar 2015Vevey, Ch- Launched new seasoning segment in Brazil (IDEIAS PARA) including: Brand and product positioning, route to market strategy, competitive analysis, and digital communication plan- Led partnerships to increase brand penetration and awareness- Launch of Liquid Bouillon: breakthrough innovation in the market -
Sr. Marketing Analyst: Maggi (Soups)Nestlé Feb 2012 - Feb 2013Vevey, Ch
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Marketing Analyst: MaggiNestlé Jul 2010 - Jan 2012Vevey, Ch
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Marketing InternNestlé Sep 2008 - Jul 2010Vevey, Ch
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Marketing InternAstrazeneca Aug 2007 - Aug 2008Cambridge, Cambridgeshire, Gb
Marina Born Skills
Marina Born Education Details
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Pontifícia Universidade Católica De São PauloBusiness Administration -
Elisava School Of Design And EngineeringResearch For Design And Innovation
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Berlin School Of Creative LeadershipCreative Leadership
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Espm Escola Superior De Propaganda E MarketingDigital Marketing
Frequently Asked Questions about Marina Born
What company does Marina Born work for?
Marina Born works for Amazon
What is Marina Born's role at the current company?
Marina Born's current role is Senior Marketing Manager Echo and Alexa.
What is Marina Born's email address?
Marina Born's email address is ma****@****ail.com
What schools did Marina Born attend?
Marina Born attended Pontifícia Universidade Católica De São Paulo, Elisava School Of Design And Engineering, Berlin School Of Creative Leadership, Espm Escola Superior De Propaganda E Marketing.
What are some of Marina Born's interests?
Marina Born has interest in Photography, Sports And Running, Travelling.
What skills is Marina Born known for?
Marina Born has skills like Market Planning, Trade Marketing, Market Analysis, Portuguese, Marketing Strategy, Marketing Management, Segmentation, Business Planning, Business Strategy, Product Marketing, Market Research, Customer Insight.
Who are Marina Born's colleagues?
Marina Born's colleagues are Iker Rodríguez Muñoz, Kishore Kool, Du Learn, Mark Smith, Alex Duarte, Varsha Gurbani, Elizabeth Makanju.
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