Marina L. Email & Phone Number

State Of Minas Gerais, Brazil

Boston, Massachusetts, United States

• Collaborating with C-levels with strategic business decisions.• Defining a Product Vision and translating it to practical action steps.• End-to-end Product Design: understanding customer needs, problem-space investigation, solution ideation, wireframing & prototyping, usability testing, post-launch feedback and iterations.• Positioning & Messaging Strategy, from research to tone & voice definition to copywriting.• Collaborating with partners and freelancers to level up brand communication, visual quality and consistency across touchpoints.

Bogotá, Capital District, Colombia

Bogotá, Capital District, Colombia

• Informing how to position Addi's product in Brazil's market through consumer research insights• Understanding Brazilian consumer behavior around finances and shopping experience• Collaborating with multidisciplinary teams to ensure solutions bring value to both users and the business• Bridging the transition from research insights to strategy and solution ideation by integrating previous experiences in UX Design and Content Design to my overall research process• Sharing knowledge and mentoring team members on research and articulation skills

Bogotá, Capital District, Colombia

I connected the dots between user needs and business goals, translating these into design decisions by leveraging behavioral and cognitive psychology into Bunny Studio's service experience. This meant:• Understanding and framing problems that drive short-term and long-term experiences• Building arguments to create a shared understanding between Product, Engineering, and Business• Generating alternatives to translate complex flows into frictionless interactions• Collaborating with Product Managers, UI Designers, and voice-of-the-customer roles• Collaborating with Marketing by helping to set Content Design strategies• Owning UX Writing within the company• Ensuring UX Research informs all of the above

Bogotá, Capital District, Colombia

I'm ensuring the user's voice is heard and driving strategic design and business decisions by:• Conducting qualitative and quantitative research studies with clients and freelancers• Conducting UX evaluations for both existing and new experiences • Integrating the user knowledge from Customer Experience and Sales within Product• Translating user insights from various sources into actionable recommendationsI'm helping Bunny Studio structure the UX Research functional area by:• Setting up UX Research processes to scale the practice within the company• Building systems to collect, organize, retrieve and disseminate user insights• Leading and helping the UX Research team members to develop their skills

Belo Horizonte, Minas Gerais, Brasil

I conducted research for Hotmart's B2C products. My role was primarily focused on:• Planning and executing discovery and usability test studies for new and existing features and journeys, aiming to provide a better understanding of user's needs and behaviors and translating those into product decisions.• Analyzing quantitative and qualitative data and generating actionable insights, delivered through reports with compelling storytelling.• Organizing the research database so that everyone can find ongoing studies.• Recruiting participants for different studies.• Support designers to plan research, providing templates and best practices to speed up their work

Belo Horizonte, Minas Gerais, Brazil

• Responsible designer for Hotmart's Members Area, with focus on online course administration and consumption• Investigation of pain points through user feedback, quantitative data analysis and stakeholder input• Design of end-to-end experiences for various features, from research to final UI and dev monitoring• Plan and conduct usability testing and user interviews

Belo Horizonte, Minas Gerais

• Ideation, creation and development monitoring of Inter’s new app together with the design team• Responsible for the UX and UI of Inter’s marketplace, materializing the business strategy and e-commerce formula into a complete user flow and in-app purchase experience• Identified pain points on Inter’s former app, in order to map improvements of the same user journeys on the new app• Created all the illustrations for the website and app, and implemented the illustration components in the Design System, making sure they were built in a modular way, as to make possible for other designers to compose new characters and scenarios independently

Belo Horizonte E Região, Brasil

• Collaboration with Senior Designers to create the experience of Inter’s new app• Responsible UX Designer for the Innovation and New Business team, where I started projects such as the in-app purchase of airplane tickets, in-app marketplace, and in-app parking payment• Applied different research methods, such as benchmarking, empathy mapping and usability testing • Illustration of characters and scenarios for the website• Digital and offline media graphic design for marketing campaigns and social media

Belo Horizonte E Região, Brasil

I designed digital and offline graphic medias, and stood out in structuring the content and designing magazines and pamphlets with the goal to present VPA’s work to promising partners in order to close new businesses. I developed close relationships with suppliers as to obtain the best deals for our printing and distribution needs. Together with the suppliers, I helped identify strategic locations throughout different cities where we could market our business. In VPA, I studied HTML, and coded layouts for email marketing from scratch. I also began studying UX and applied the discipline in landing page wireframes.

Cidade De Nova Iorque E Região, Estados Unidos

I conducted research to help structure professor Mazarro's paper on social affordable housing and requalification programs in South and Latin America's favelas.My job was to consult extended materials - library, online or third party resources (such as Brazilian government and universities) - and synthetize insights to defend the professor's thesis.In Dr. Alejandro Mazarro's own words: "Under my opinion, she has an outstanding aptitude for conducting research. She was fast to acquire and incorporate technical knowledge in her discussions with the group, and quickly understood the argumentative structure of papers. This was very helpful because Marina’s comments and questions helped substantially to refine and redirect some of the research questions of the papers that I am writing, and this is uncommon for someone of her experience."

Belo Horizonte, Minas Gerais

I worked with customer service for patients ongoing oncology treatment, with focus on empathy, politeness and clarity of communication. I was recognized for my strong articulation and organization skills, and, as a result, I was invited to conduct satisfaction interviews with patients through the phone.I also helped organize doctors' schedules, as well as prescription and exams requests by patients.

Postgraduate Degree, Neurosciences And Applied Psychology

Bachelor Of Architecture (B.Arch.)

Bachelor'S Degree, Graphic Design

Bacharelado Em Arquitetura E Urbanismo, Architecture