Ana Marin Email and Phone Number

Oversaw Social Media, Blogs, influencers, and brand ambassadors for the largest private company in Mexico, boasting over 1750 stores, a bank, a Charity, a PPR, and several new businesses. Led a team of 30 individuals who designed full-funnel content strategies, collaborating with paid media, marketing strategy, e-commerce, and SEO teams. Implemented an ambassador program with over 200 creators, generating more than 600 pieces of User-Generated Content (UGC) monthly. This directly impacted online and offline sales, while generating production cost efficiencies with real-time response capabilities. Streamlined organic content production for over 28 product categories, Integrating SEO priorities and best practices to target relevant keywords that address customer needs, with evergreen and on-trend content pieces across the buying journey, this resulted in significant growth (3 and four-digit increase) in impressions, Engagement rate, and CTR. E-commerce data-led campaign strategy and creativity that has proved incremental sales (+10%) and video consumption using conversion lift studies on Meta.

Domestika active professor with more than 80k studentsMain Lecturer at the Social Media intelligence Module.

Social media integration for business objectivesSocial media for e-commerce

Adage Leading women 2021Adlatina's 2020 outstanding professionals.2021 IAB MIXX Jury VP2021 Cannes Young Lions president of the jury- MediaProvides coaching to all MWG business units in understanding digital platforms and consumer behavior on digital channels.Deep knowledge of marketing strategy and creativity with a passion for content and social media. Development of advertising campaigns supervising strategy, creative, content marketing, social listening, real-time, innovation. website content and lead generation, consumer engagement, CRM, and analytics. Research, ideate, develop and bring to market exciting new ideas, tools, and solutions that have won 60+ awards. Able to multi-task in a complex and demanding environment.

I oversee the majority of the creative work done for Chevrolet, design and manage social strategy and execution. I also lead McCann's Latin American social media directors, reporting to the Global Chief Digital Officer and ensuring that the KPIS for my office are met. My key responsibilities with the rest of the accounts in Mexico are: Ensuring digital adoption by socializing our best practices, Implementing training programs, linking with tech partners and platform representatives, supervising special projects and actively participating in new business projects. In 2017 I helped McCann become the first YouTube Certified Agency in Mexico and recently got awarded for the training program I helped to create.

Without leaving Commonwealth, I started supervising MRM's team. Bringing in 2 new accounts to the company and helping McCann get certified as one of the only 3 mexican digital development vendors of Nestle. We delivered social media services, content authoring, website development, and digital display creation for brands like Cadillac, Buick, GMC, GM, Nestle, Osram, Cienciamed and CONAR.

Leading the social media and performance teams for Chevrolet. I was the creative strategist in charge of conceptualizing and implementing our integrated campaigns. We started a full funnel content planning approach and my team won the first 2 digital awards of McCann. Chevy's social following quintupled, improving engagement and becoming the benchmark for other operations around the globe.

Digital Strategist working on global campaigns. Coming from a creative background, I was the link between planning and creative. My responsibilities were. Spotting consumer digital behaviors, insights and trends, that nurtured strategic setups. Igniting the generation of creative ideas.Support the generation of creative stimuli for research. Creating social personas for the better segmentation of our campaigns and brand messages.

I joined Havas as Chief editor for Snickers Mexico's digital properties. Writing and curating website content, managing social media channels, generating reports and coordinating outreach strategies. I got promoted to lead half of the teams that were in charge of designing social media strategies and campaigns for digital and non-traditional media. We serviced all of MPG brands such as Mexico´s Next Top model, Sony Entertainment Television, AXN, Sony Spin, Whiskas, Pedigree, Cesar, GNP´s Mexico del futuro, Kenzo´s flower Tag, Seccion Amarilla, TV Azteca´s Drenaje Profundo, Ferrero Rocher, Lala Break, Toyota and Nike.

Developing traditional media campaigns for brands like Jugos Del Valle, Telcel, Chivas Regal, Toyota and Banamex. (TV, Radio, Print)

For a year, I wrote a weekly digital marketing column about the perks of speaking 'internet' among the ones who didn't.Previously I had a weekly lifestyle column in La primera plana.

I founded an agency focused on recruiting social media influencers and celebrities to help brands get their campaign messages further. Helping both clients and agencies with the briefing, message design, coordination and budget optimization for influencer marketing efforts within the mexican market. (I've worked for Scribe, Toyota, Snickers, Mexico's Next Top Model, GNP, Banamex, Nike, theater plays and movies)

Creative copywriting and new business pitch deck conceptualizing. I was responsible for: Scripts, translations, adaptations, dubbing coordination, production, design and animation supervision and some audio editing. When we were out on production I worked as an AD, delivering commercials, corporate and music videos.

On 3 different ocassions I've worked for radio stations, 2 of them offline and 1 online. Researching, covering events, writing, recording and editing content. I was in charge of 2 sections for Radio UNAM morning newscast, and interviewed a lot mexican of indie rock bands when they were rising stars.

I started working as a waitress while studying, and got promoted to manager, where I learned the importance of great client service and budget administration. With more than 20 people under my supervision.