Marina Negro Email & Phone Number

Argentina

Hobart, Tasmania, Au

Leading the Data and Information Systems sections, contributing through membership of the Secretariat Senior Management Team to the overall delivery of the Secretariat’s Strategic plan.Development and implementation of the vision and strategic direction for the Secretariat’s data and information systems which support the Secretariat’s Strategic plan. Definition of policies and procedures associated with data quality assurance and security. Responsible for the strategic oversight and coordination, team leadership and work program management of the Secretariat’s data management systems.

Responsible for the strategy, design, implementation, and evolution of BI & Analytics solutions for the National Agency, beginning with a diagnosis of the information needs and the current processes to cover them. Definition and creation of the data architecture, data governance processes, infrastructure, and the team (technical and business profiles) required to cover the business needs of the Agency as well as other Agencies from National and Province Governments, in a scalable and flexible manner. Design a roadmap to deliver value based on the business strategy of the agency.Main goals:• Develop a self-service BI culture, by providing the right tools, a data governance framework, users’ education and most importantly, integrated data with the highest levels of quality.• Identify data quality issues and recommend actions to fix the IT processes involved, within the agency, and from other government offices as well. • Obtain value from cured and integrated administrative data by improving focalization, conditionality definition, and control of public social policies through analytic model development.Major Achievements: • Built a super-achiever interdisciplinary team that leveraged members' support to increase its value and strength.• Creation of the Agency’s Data Warehouse, integrating data (demographic, incomes, and benefits of all the people living in the country) through fully automated processes that guarantee the quality and integrity of the information available to all requesting areas.• Development of a scholarship program with the Kennedy Government School from Harvard University, providing students for 3 consecutive years, opportunities to work in a governmental agency, and apply all the concepts and techniques learned in the classroom. • Through a methodical application of a defensive data strategy, several improvements in ANSES’s most important benefits such as Pensions and Childhood protection were achieved.

Business Intelligence leadership. Information processing and project management methodologies definition. Design and implementation of the Company’s Regional Data Warehouse, which is developed from Argentina for the entire Region (Chile, Brazil, México, Uruguay and Argentina). The scope of the new Corporate DW includes, at a geographical level, the local vision and customization for every country in the Region, as well as the global vision to satisfy information needs of headquarters at Spain. From the functional point of view it comprises KPIs for different company areas such as Operations, Proposition, Claims, Quality Assurance and Customer Care.Other responsibilities accountable for are area budget management, provider’s contract management, team formation, end users education, and Operation’s processes automation.

Madrid, Es

Leading the Datawarehouses integration in the context of the merge of the two lines of business in one Company (Movistar: Mobile communications and Telefónica de Argentina: Wired communications), converging the two DW models in a new global industry model that’s mean to consolidate all regions operators. Focus on the biggest information area of the companies as it is Network activities. The responsibilities comprises all the activities between solution architecture design and leading the strategy of users acceptance tests, including business requirements gathering, legacy systems of records analysis, master data management, and converging business dimensions and KPIs built in the two different models to fit in the new global model. The team includes internal Telefónica staff and consultants from various providers depending on the skill sets required for every stage on the SDLC.

Buenos Aires, Buenos Aires, Ar

Responsible for the strategy, design and implementation of the Company’s data architecture and delivery services of added value information. Regarding the fidelity customer Program as well as the rest of the Business Units of the Company (Advertising sales, Digital Products, Games, e-Commerce and Advertisement Sites).I am responsible from both sides of the BI environment, Business and IT.Diagnostic of the area needs regarding information and process automationArea's start up. Strategic plan definition and execution. Build up the area teamInformation processes reengineering. Standards definition for data managementDesign and implementation of the Data Warehouse of the CompanyCustomers and prospects segmentationDatabase marketing management and effectiveness analysisKPIs and Management Dashboards definition and creationDepartment’s Budget definition and managementData Mining techniques application for proactive management of churn, up and cross selling campaigns and customer loyalty campaignsDefinition and implementation of information monetization processesProject Management of all the initiatives that were needed for the business culture transformation, to increase the opportunities, the revenue and the value of each customerMajor Achievements: Information availability migration, from departmental silos (datamarts) to an Enterprise Data Warehouse, providing self-service capabilities to the business units through the Microstrategy solution deployment. Implantation of a data driven culture at all levels within the organizationProcesses automation, reducing the data latency and KPIs generation from weeks to secondsBring in-house the outsourced data warehouse and analysis functions, has increased our analysis capabilities, revealing new and powerful insights and dramatically enhanced data quality

Chicago, Illinois, Us

Responsible for the strategy, design, implementation and evolution of BI & CPM solutions for Latin America, for new projects and also the on-going management. Main functions: BI, CPM & Enterprise Service Bus Programs management, including projects, his leaders and formal management elements. Ensuring the application of best practices and the established methodologies, models and products. Special focus on implementing communication and deployment strategies to ensure projects success.  Definition and consolidation of BI Roadmap, aligned to global IT strategy. Definition and implementation of Products, design standards, data models and applications. New technologies evaluation. Design and manage business solutions. Coordination of education programs for both, users and IT Team. Build and leadership of the work team, which supports the operation of the entire region (Latin-America & Caribbean). BI budget definition and management.

Madrid, Es

Design technological solutions and implement strategies that fulfill business information management requirements, optimizing resource usage and maximizing benefits to be obtained from the information available at the company. This includes business needs discovery, relational and multidimensional data models design, definition of ETL processes and training of several areas of the company on business process optimization through available information technologies. Among the implemented solutions are OLAP models exploited through Microstrategy 7i, BI delivery projects (Narrowcast), purchase propensity analytical models, customer value, and a Corporate Data Warehouse model reengineering project for its better exploitation through Brio Query. The platform supporting these implementations is Teradata, together with SQL Server.  August 2000 to February 2002: Business Analyst for Residential Business Unit of Telefónica Fija at the Organization and Information Systems Direction. Detect improvement opportunities on business process, specifying necessary modifications on technology to support those changes and optimizing company results on a telecommunications market deregulation scenario. Coordinate necessary resources for development and implementation of business support systems. December 1998 to July 2000: Data Warehouse Division – Project Leader on Data Mart building and OLAP models, analyzing several company areas needs, integrating existing information (8 people in charge). November 1998: Member of Exploitation Tools Selection Team (Query Reporting and Olap tools) for the Corporate Data Warehouse.

Systems Analysis, Sistemas De Información

Master Degree On Corporate Management, Administración Y Gestión De Empresas, General

Business Intelligence Program