Senior executive with over 20 years of experience in technology leadership and strategy. Expert in digital transformation, product management, and organizational development. Proven track record of driving innovation, operational efficiency, and revenue growth in healthcare, fintech, and insurance companies. Skilled in aligning technology with business objectives, leading cross-functional teams, and implementing cultural changes.Executive education from INSPER and Columbia University, MBA from FGV, board member certification from IEL.Core competencies:- Strategic leadership and business acumen- Innovation and digital product development- People management and organizational culture- Data governance and compliance- OKR-based management model and corporate governance- Process optimization and operational efficiency
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It DirectorSimco - Healthcare Jan 2024 - PresentSão Paulo, São Paulo, Brazil -
Tech AdvisorTheia Jan 2024 - PresentSão Paulo, São Paulo, Brazil -
Vice President Of EngineeringTheia May 2022 - Jan 2024São Paulo, Brazil- Leadership of technology strategy and digital product development, directly managing software engineering, data, infrastructure, and information security departments.- Implementation of Data Protection Office (DPO), ensuring LGPD compliance and establishing company-wide data governance policies.- Optimization of operations through implementation of monitoring and observability platforms, modernizing DevOps and SRE processes, and managing multi-cloud infrastructure.- Architecture and implementation of scalable data solutions, including datalake and pipelines on GCP, driving competitive advantages and cost efficiency through advanced analytics.- Development and execution of cybersecurity strategy, including penetration testing, vulnerability management, and promotion of a "by design" security and privacy culture.- Planning of technology architecture strategy using Domain Driven Design (DDD), implementing microservices, and optimizing organizational structure of technical teams.- Leadership of Artificial Intelligence initiatives, accelerating business innovation and operational efficiency through implementation of generative AI and strategic partnerships in the healthcare sector. -
Head Of TechnologyPicpay Oct 2021 - May 2022São Paulo, Brazil- Leadership of Technology Strategy at PicPay Store, managing digital product development in collaboration with product and design teams.- Structuring and optimization of Matchmaking and MiniApps tribes and squads, resulting in significant growth of monthly unique users on the Store platform.- Legacy systems restructuring, enhancing application performance and maintainability, aligned with strategic business objectives.- Steering of talent acquisition strategy for the business unit, overseeing selection processes for technology teams.- Implementation and monitoring of unit OKRs, application of Domain Driven Design (DDD) in technological strategy, and definition of reference architecture and team topology.- Development and implementation of PicPay's Tech career matrix, in collaboration with cross-functional leadership, aligning professional development with organizational goals. -
Superintendent Of Technology And Digital TransformationSulamérica Jun 2019 - Oct 2021São Paulo, Brazil- Leadership of digital transformation in life, pension, investments, and commercial business units, managing both internal and outsourced teams.- Co-leadership in the creation and execution of life and pension strategic planning, focusing on legacy system modernization, journey digitization, Datalake and Analytics implementation, and integration with third-party platforms.- Direction of the automobile portfolio migration to Allianz, managing Cross Company and Channel systems, with early delivery of the carve-out in a 3 billion operation.- Implementation of the LGPD (Brazilian General Data Protection Law) project across all business units, including the development of a Consent Portal integrated with the company's legacy systems.- Strategic implementation of the Salesforce platform for sales force optimization, integrating Sales Analytics with Tableau to enhance business insights.- Conception and leadership of the Open Insurance strategy, securing executive committee approval and developing new data-driven revenue streams. -
Life, Pensions And Investments Senior Systems ManagerSulamérica Sep 2017 - May 2019São Paulo, Brazil- Strategic leadership in the development and maintenance of critical systems, aligning technology with business objectives.- Optimization of vendor and contract management, ensuring operational efficiency and cost reduction.- Planning and execution of legacy systems modernization, increasing operational agility and efficiency.- Direction of the development and launch of the new Pension Internet Banking platform, enhancing customer experience and expanding digital services.- Implementation of innovative digital channels for customers and brokers, driving engagement and operational efficiency. -
Saving Bounds Systems ManagerSulamérica Apr 2015 - Sep 2017Rio De Janeiro, Brazil- Strategic leadership of the Saving Bounds Technology area, directing the development and maintenance of business-critical systems.- Implementation of agile methodologies and Design Thinking, accelerating journey digitization and optimizing development processes.- Conception and launch of the Rent Guarantee Sales Platform, expanding the digital product portfolio and increasing market penetration.- Development and implementation of the Customer APP with self-service features integrated into the CRM, enhancing user experience and reducing operational costs.- Leadership in legacy systems modernization using Outsystems, increasing development agility and technological infrastructure flexibility.- Implementation of advanced Business Intelligence solutions with SAS Guide and SAS VA, providing strategic insights for decision-making in the business unit. -
Digital Channels CoordinatorSulamérica Aug 2013 - Mar 2015Rio De Janeiro, Brazil- Leadership in Digital Channels development, managing the full software development lifecycle to optimize operations across multiple business areas.- Acting as a strategic technology partner, aligning innovative solutions with business objectives and driving digital transformation.- Implementation of agile methodologies and emerging technologies, enhancing operational efficiency and maintaining competitiveness in the digital market. -
Teacher - Mba Casi: Business Management, Information Systems And People ManagementFederal Fluminense University Jun 2010 - Dec 2016Rio De Janeiro, Brazil -
Project ManagerLumis Apr 2013 - Aug 2013Rio De Janeiro, Brazil -
Project Manager - Corporate PmoEbx Oct 2011 - Mar 2013Rio De Janeiro, Brazil -
Business Intelligence Project ManagerIndra Mar 2010 - Oct 2011Rio De Janeiro, Brazil -
Project ManagerCyberlynxx Sep 2008 - Feb 2010Rio De Janeiro, Brazil -
Software Factory LeaderCyberlynxx Jan 2008 - Sep 2008Rio De Janeiro, Brazil -
Outsourcing LeaderCyberlynxx Aug 2006 - Dec 2007Rio De Janeiro, Brazil -
Systems AnalystWj Informatica Jan 2004 - Jun 2006Rio De Janeiro, Brazil -
Systems InternCyberlynxx Jul 2002 - Jan 2004Rio De Janeiro, Brazil
Marina Franco Education Details
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Strategy And Leadership Program -
Iel - Instituto Euvaldo LodiBoard Development Program -
Business Management -
Systems Analysis
Frequently Asked Questions about Marina Franco
What company does Marina Franco work for?
Marina Franco works for Simco - Healthcare
What is Marina Franco's role at the current company?
Marina Franco's current role is CTO at SiMCo Healthcare | Tech Advisor.
What schools did Marina Franco attend?
Marina Franco attended Insper, Columbia Business School Executive Education, Iel - Instituto Euvaldo Lodi, Fundação Getulio Vargas, Universidade Estácio De Sá.
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Marina Franco
Procurement, Travel, Workplace Solutions And Field & Infrastructure Manager @ Zup InnovationSão Paulo, Sp2live.com, zup.com.br -
Marina Franco
Process Facilitador | Interaction Designer | Consultant For Human And Organization DevelopmentSão Paulo, Sp -
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