Marina Novaes Email & Phone Number

State Of São Paulo, Brazil

Zurich, Zurich, Ch

Zurich, Zurich, Ch

> Responsible for the digital content strategy of the brands present in Brazil (Sicao, Callebaut, Mona Lisa, Carma and Cacao Barry).> Connection with the marketing, sales and trade team to keep the objectives and needs aligned.> Focal point of global projects for the digital area.> Strategic creation of nutrition/engagement flows.> Lead growth strategy through multichannels.> Part of the DDM (Data Driven Marketing) team.> Organization of the area's budget in order to strengthen: content, innovation and technology.> Project management with the MDR team to improve prospect organization and definitions of score and grading according to segments and internal objectives.> System integrations to boost sales.> Project leader for the new Chocolate Academy platform, where Brazil was chosen as one of the pilot countries. In order to create a new experience, it was necessary to review all the existing content, analyze and plan new ones according to each persona and focus segment. Together with Rock Content, we developed different contents thinking about trends in the world of gastronomy and structuring the SEO.> Projects with customers to strengthen products/brands, increase sales and awareness. One of the cases resulted in more than 350% growth in brand recognition and product sales.> Structuring of specific digital campaigns in order to analyze consumer demand for particular products. As a result, I developed a case for the sales team with opportunity data.

Sao Paulo, São Paulo, Br

> Digital project management> Management of CRM demands for activation through Salesforce Marketing Cloud.> Tactical planning focused on CRM, social networks (FB and IG) and Youtube> Analysis of digital campaigns> Management and analysis of internal platforms (Takeda)> Monitoring the execution of planningCompanies: Takeda, P&G and Galderma.

São Paulo, São Paulo, Br

Management of digital and social channels, content strategy, CRM and new possibilities of digital integrations and developments.> Strategic planning for digital> Performance reporting> Campaign management on Facebook Ads, Google Ads and Google Analytics> Monitoring and analysis of results> Relationship with vehicles on an off> Schedule and organization of digital content> Support the planning team for digital projects> Planning and analysis of customer journey on CRM> Support in the development of layouts and HTMLs > Development of Landing Pages (CRM platforms)> Databases Management> Alignment with suppliers (developers)> Support on and off media> Organization and implementation of digital solutions> Leader on CRM projects and implementations> Team management> Management in the development of incentive platforms and websitesBrands and Companies: Monsanto, Bayer, Boehringer Ingelheim, VB, Fraiha, Save Energy, Seguros Unimed and Sompo Seguros.

Sao Paulo, São Paulo, Br

- Strategic Planning, on and offline;- Management of content for production of materials;- Inbound Marketing (RD Station);- Supervision of VIVABELEZA magazine;- Customer relationship;- Organization of demands;- Interface with agencies;- Performance analysis of online channels.

São Paulo, São Paulo, Br

Inbound Marketing - strategy and content;Content for Facebook and LinkedIn;Management of social networks;Analysis and development of reports;Strategic planning for digital;Development of landing pages and email marketing on RD Station.

São Paulo, São Paulo, Br

Classify, categorize and interpret data for the campaign of VogueEyewear;Performance reporting and analysis results;Social Media Monitoring with Seekr;Development of content for Facebook.

Preparation of strategies for sponsored links’ campaigns, as well as management and execution, creation of follow-up reports, campaign analysis and optimization;Daily management of Google AdWords accounts;Management and production of social media content;Analysis of social networks metrics to prepare reports.

New York, Us

Creation, production, publication of content and interaction in social networks (Facebook, Google+, Instagram, Pinterest, Twitter and YouTube);Research and development of ideas for the strategic planning of:Discovery Brasil, Discovery Mulher, Discovery Kids and Discovery Turbo;Taxonomy and migration of main websites via Wordpress platform.