Marina Oliveira

Marina Oliveira Email and Phone Number

Marketing Manager @ Saint Paul Business School @ Saint Paul Escola de Negócios
Marina Oliveira's Location
São Paulo, São Paulo, Brazil, Brazil
Marina Oliveira's Contact Details

Marina Oliveira work email

Marina Oliveira personal email

n/a
About Marina Oliveira

Specialist in Digital Marketing, with 10+ years experience in creating 360º strategies for acknowledged and innovative brands. Able to follow KPIs such as CPL, ROAS, CAC, LTV, and others on growth and lead acquisition projects. Applying the marketing funnel, I develop creative and innovative campaigns on digital channels, and follow its results and KPIs. Always with leadership spirit, analytic vision, organization, and innovative thinking.

Marina Oliveira's Current Company Details
Saint Paul Escola de Negócios

Saint Paul Escola De Negócios

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Marketing Manager @ Saint Paul Business School
Marina Oliveira Work Experience Details
  • Saint Paul Escola De Negócios
    Gerente De Growth & Branding
    Saint Paul Escola De Negócios Apr 2022 - Present
    São Paulo, São Paulo, Brasil
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  • Saint Paul Business School
    Marketing Coordinator
    Saint Paul Business School Nov 2021 - Apr 2022
    São Paulo, Brazil
    • Responsible for lead acquisition projects for both brands, applying the sales and communication funnel, with growth strategies using Hubspot (CRM platform).• Lead live marketing strategies - events with the purpose of new lead acquisition or lead nurturing, sales, and/or brand awareness.• Create relationship scales with prospects using e-mail marketing, paid media, website, blog, and offline media.• Provide briefings and supervise daily activities and deadlines of partner agencies (design, media performance, inbound marketing, site development).• Monitor and analyze results, considering provided KPIs (most important are cost per lead (CPL), return on ad spend (ROAS), customer acquisition cost (CAC), and lifetime value (LTV). Control marketing budget.
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  • Lit Onlearning
    Marketing Coordinator
    Lit Onlearning Mar 2021 - Apr 2022
    São Paulo, Brazil
    • Subscription-based online course platform. Responsible for lead acquisition projects for both brands, applying the sales and communication funnel, with growth strategies using Hubspot (CRM platform).• Lead live marketing strategies - events with the purpose of new lead acquisition or lead nurturing, sales, and/or brand awareness.• Create relationship scales with prospects using e-mail marketing, paid media, website, blog, and offline media.• Provide briefings and supervise daily activities and deadlines of partner agencies (design, media performance, inbound marketing, site development).• Monitor and analyze results, considering provided KPIs (most important are cost per lead (CPL), return on ad spend (ROAS), customer acquisition cost (CAC), and lifetime value (LTV). Control marketing budget.
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  • Lit Onlearning
    Marketing And Customer Success Senior Analyst
    Lit Onlearning Jul 2019 - Feb 2022
    São Paulo, Brazil
    • Plan and execute content marketing campaigns with the aim of new client acquisition. Applying the sales and communication funnel, with inbound marketing strategies using Hubspot tool. • Create relationship scales with prospects using e-mail marketing, social media, website, blog, and online/offline media. • Provide briefings and supervise daily activities and deadlines of at least five partner agencies (layout, media performance, inbound marketing, site development, and public relations). • Responsible for maintaining a brand voice (and its applications considering each channel nature) and a relationship with students and digital influencers, creating an active and engaged community.• Monitor and analyze results, considering provided KPIs. Control marketing budget.
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  • Jafra Cosmetics International
    Digital Marketing Specialist
    Jafra Cosmetics International May 2018 - May 2019
    São Paulo, São Paulo, Brasil
    • Create and ensure strategic communication plans for JAFRA Cosmetics in Brazil using digital platforms for two different targets: consumers and direct sales consultants. • Develop and execute digital marketing strategies [content and media] applying the marketing funnel and knowledge on inbound marketing for social media channels [Facebook, Instagram, YouTube, WhatsApp, etc.], e-mail marketing, websites, blog, and digital magazine. Create relationship scales based on the interests of two targets [consumers and consultants]. • Provide briefings, follow daily activities, and ensure the accomplishment of deadlines for ad agencies, text reviewers, and audiovisual partners on-brand content creation. • Receive and organize communication demands from different company areas [sales, marketing, logistics, finances, etc.]. Organize work activities and deadlines for a team with three collaborators.
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  • Íonz
    Digital Content Coordinator
    Íonz Aug 2012 - May 2018
    São Paulo, Brazil
    Clients: Votorantim S.A., Grupo 3corações [TRES, Café 3 Corações, Café Santa Clara], Bloomin’Brands [Abbraccio Cucina Italiana, Mexcla Brasil, Outback Steakhouse], Grupo Raia Drogasil, Dotz,Rayovac, Cacau Show, Tirolez, Almeida Advogados.• Research the competition and profoundly understand the most important topics, targets, hashtags, and keywords for each brand or market.• Build a brand voice and apply it accordingly with native resources of each channel, such as websites, blogs, apps, or social media [Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, Pinterest, Tumblr].• Develop relationships scales for consumer and digital influencers, creating active and engaged communities.
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  • Iguana Sports
    Editor
    Iguana Sports Sep 2009 - Aug 2012
    São Paulo, Brazil
    • Develop content strategies for two magazines specialized in sports, lifestyle, beauty, and fashion.• Manage daily activities from reporters, art directors, fashion producers, photographers, makeup artists, and freelancers.• Engage on marketing strategies definitions [selling and subscribing platforms]. Manage the monthly production budget.
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  • Revista O2 (Sports Magazine)
    Reporter
    Revista O2 (Sports Magazine) Mar 2007 - Aug 2009
    São Paulo, Brazil
    • Reporter of the biggest Brazilian running magazine [at the moment with more than 150 editions].• Written editorial stories about athletics, amateur running, health and nutrition, interviewing specialists, and different fields. Collaborated with stories for magazine website.

Marina Oliveira Skills

Social Media Digital Marketing Jornalismo Blogues Marketing Jornalismo Online Marketing Digital Marketing Empresarial

Marina Oliveira Education Details

Frequently Asked Questions about Marina Oliveira

What company does Marina Oliveira work for?

Marina Oliveira works for Saint Paul Escola De Negócios

What is Marina Oliveira's role at the current company?

Marina Oliveira's current role is Marketing Manager @ Saint Paul Business School.

What is Marina Oliveira's email address?

Marina Oliveira's email address is ma****@****.com.br

What schools did Marina Oliveira attend?

Marina Oliveira attended Saint Paul Escola De Negócios, Saint Paul Business School, Universidade Presbiteriana Mackenzie, Universidade Metodista De São Paulo.

What skills is Marina Oliveira known for?

Marina Oliveira has skills like Social Media, Digital Marketing, Jornalismo, Blogues, Marketing, Jornalismo Online, Marketing Digital, Marketing Empresarial.

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