Marina Oliveira Email & Phone Number

São Paulo, São Paulo, Brasil

São Paulo, Brazil

• Responsible for lead acquisition projects for both brands, applying the sales and communication funnel, with growth strategies using Hubspot (CRM platform).• Lead live marketing strategies - events with the purpose of new lead acquisition or lead nurturing, sales, and/or brand awareness.• Create relationship scales with prospects using e-mail marketing, paid media, website, blog, and offline media.• Provide briefings and supervise daily activities and deadlines of partner agencies (design, media performance, inbound marketing, site development).• Monitor and analyze results, considering provided KPIs (most important are cost per lead (CPL), return on ad spend (ROAS), customer acquisition cost (CAC), and lifetime value (LTV). Control marketing budget.

São Paulo, Brazil

• Subscription-based online course platform. Responsible for lead acquisition projects for both brands, applying the sales and communication funnel, with growth strategies using Hubspot (CRM platform).• Lead live marketing strategies - events with the purpose of new lead acquisition or lead nurturing, sales, and/or brand awareness.• Create relationship scales with prospects using e-mail marketing, paid media, website, blog, and offline media.• Provide briefings and supervise daily activities and deadlines of partner agencies (design, media performance, inbound marketing, site development).• Monitor and analyze results, considering provided KPIs (most important are cost per lead (CPL), return on ad spend (ROAS), customer acquisition cost (CAC), and lifetime value (LTV). Control marketing budget.

São Paulo, Brazil

• Plan and execute content marketing campaigns with the aim of new client acquisition. Applying the sales and communication funnel, with inbound marketing strategies using Hubspot tool. • Create relationship scales with prospects using e-mail marketing, social media, website, blog, and online/offline media. • Provide briefings and supervise daily activities and deadlines of at least five partner agencies (layout, media performance, inbound marketing, site development, and public relations). • Responsible for maintaining a brand voice (and its applications considering each channel nature) and a relationship with students and digital influencers, creating an active and engaged community.• Monitor and analyze results, considering provided KPIs. Control marketing budget.

São Paulo, São Paulo, Brasil

• Create and ensure strategic communication plans for JAFRA Cosmetics in Brazil using digital platforms for two different targets: consumers and direct sales consultants. • Develop and execute digital marketing strategies [content and media] applying the marketing funnel and knowledge on inbound marketing for social media channels [Facebook, Instagram, YouTube, WhatsApp, etc.], e-mail marketing, websites, blog, and digital magazine. Create relationship scales based on the interests of two targets [consumers and consultants]. • Provide briefings, follow daily activities, and ensure the accomplishment of deadlines for ad agencies, text reviewers, and audiovisual partners on-brand content creation. • Receive and organize communication demands from different company areas [sales, marketing, logistics, finances, etc.]. Organize work activities and deadlines for a team with three collaborators.

São Paulo, Brazil

Clients: Votorantim S.A., Grupo 3corações [TRES, Café 3 Corações, Café Santa Clara], Bloomin’Brands [Abbraccio Cucina Italiana, Mexcla Brasil, Outback Steakhouse], Grupo Raia Drogasil, Dotz,Rayovac, Cacau Show, Tirolez, Almeida Advogados.• Research the competition and profoundly understand the most important topics, targets, hashtags, and keywords for each brand or market.• Build a brand voice and apply it accordingly with native resources of each channel, such as websites, blogs, apps, or social media [Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, Pinterest, Tumblr].• Develop relationships scales for consumer and digital influencers, creating active and engaged communities.

São Paulo, Brazil

• Develop content strategies for two magazines specialized in sports, lifestyle, beauty, and fashion.• Manage daily activities from reporters, art directors, fashion producers, photographers, makeup artists, and freelancers.• Engage on marketing strategies definitions [selling and subscribing platforms]. Manage the monthly production budget.

São Paulo, Brazil

• Reporter of the biggest Brazilian running magazine [at the moment with more than 150 editions].• Written editorial stories about athletics, amateur running, health and nutrition, interviewing specialists, and different fields. Collaborated with stories for magazine website.

Master Of Business Administration - Mba, Mba Executivo Internacional Em Liderança E Gestão

Postgraduate Education, Certificate In Market Intelligence

Specialization, Marketing & Communication

Bachelor, Journalism