Creating & executing digital strategies that contribute to different funnel phases, with a strong focus on Social Media, Content, Influencers, for clients such as Nespresso, Deichmann, Radisson Hotels F&B outlets by Eneko Atxa, Moët & Chandon, Veuve Clicquot, Promperú, Abel & Lula, Compañía del Trópico. - Point of contact for clients’ requests and needs; handling multiple accounts and leading projects with assistance of junior & senior team.- Elaboration of cross-channel communication plans & adapting global plans to local markets- Work closely with brand & marketing managers as well as Partnerships to identify new marketing & comms opportunities- Manage other local agencies to ensure strategy and on-brand messaging (both in Spain and Portugal)- Brief creatives, copywriters, web developers, when required- Creation and end-to-end execution of both annual & adhoc influencer marketing plans, and creating cross-channel experiences and content using brand’s different touchpoints- Conceptualization & creation of Social Media content plans, especially for Instagram and Tiktok. - Community Management (Facebook, Instagram, Tiktok)- Test new content types and channels based on trends and reporting- Basic video content creation (film and edit) for Tiktok- Creation & management of marketing & project management tech stack for each client / project as well as for my own team- Data analysis and reporting to optimize channels, ensure performance and assess against goals (KPIs, ROI, OKR) using tools such as Looker, adhoc excel scorecards, Kolsquare, Metricool- Support on Social Ads campaigns- Supervision of agreements- Budget and invoice management with ERP Paprika

Planning and executing PR and Influencer Marketing plans to gain visibility and drive engagement for brands such as Mahou San Miguel (San Miguel, Alhambra, Mahou), Deichmann, Treatwell, Pepsi, Terra Dominicata, Hotel Arima, Puig Fragances and Nestlé.- Create and execute PR plans oriented to press, influencers, stylists and other KOL.- Adapt national communication plans to local markets.- Identify key media, influencers and KOL in order to manage interviews, send content or product...- Coordination with local and Portuguese PR agencies.- Create and execute Influencer Marketing campaigns, ensuring qualitative and on-brand content.- Content creation for different platforms/stakeholders (social media posts, press releases, event scripts...).- Support events organization, manage attendees and VIP and create the content strategy related to it. Also, create event guidelines for local agencies.- Track and optimize budget and timelines.- Measure and report performance of campaigns.

Tricot Studios is a textile factory-turned-shooting location in Mataró, near Barcelona. Multifunctional and unconventional, it gives a unique vibe to any kind of creative project.- Support in Brand Strategy: values, mission, vision, tone of voice, brand personality.- Support the Marketing plan development and execution: market research, service definition, trends & competitors tracking, customer touchpoints definition, Lead Generation (DoP, photographers, videographers, marketing managers, brands…)- Social Media strategy and execution: benchmarking, strategy, social media management, copywriting, support in graphic design, reporting.

Planning and executing PR and Influencer Marketing plans to gain visibility among media and drive engagement for startups such as Doctoralia (Spain, Brazil and Mexico), Vanir and Farmaconfianza; as well as for international brands as Pepsico and Rowenta. I also had the opportunity to execute the PR plan for Cofidis’ project “Barómetro de la Ilusión”, a national demographic study, for 2 years, as well as assisting in other events related to the company's sports sponsorships.- Create and execute PR plans oriented to press, influencers and other KOL.- Identify key media, influencers and KOL in order to manage interviews, send content or product...- Manage clients’ participation in corporate events and awards to build notoriety. - Coordination with international agencies (Mexico, Brazil).- Create and execute Influencer Marketing campaigns, as well as managing their content to ensure is qualitative and on-brand.- Content strategy and creation for different platforms/stakeholders (press releases, audiovisual, events…).- Support events organization, manage attendees and VIP and create the content strategy related to it.- Support Brand Strategy projects and brief creative teams to ensure on-brand results.- Track and optimize budget and timelines.- Measure and report performance of campaigns.

Manage the execution of a road-show project for Novartis Respiratory area that covered several Spanish Hospitals to raise awareness of Severe Allergic Asthma illness on children.- Project management: coordinating doctors involved, materials shipment and display on the hospitals and other logistic issues.- Write, send and follow-up press releases, press calls and other materials among key media.- Press clipping and reporting.- Build key media listings.

Assisting the execution of PR plans for brands such as Novartis, Alcon, La Sirena, Purina, Rosa Gres, Mapfre, Áltima and Servihabitat.- Write, send and follow-up press releases, press calls and other materials among key media.- Event coordination.- Assist in project management of complex or itinerant activities.- Press clipping and reporting.- Build key media listings.- Elaborate and update social media content, and monthly reporting.

Durante mi estancia de prácticas en Shixing di soporte a cuentas relacionadas principalmente con el turismo y con la equipación deportiva. Mis tareas principales fueron:- press clipping- redacción y envío de notas de prensa y convocatorias- seguimiento y contacto con medios

Helping and assisting young students with their homework.