Marina Silva Email & Phone Number

Rio De Janeiro, Brazil

Responsible for prospecting new business for the RJ Branch, and mapping new opportunities in the market and customer needs for Trade Marketing.

Rio De Janeiro, Brazil

• Leadership in the development of an omnichannel strategic plan for product launches, ensuring the correct positioning of the brand and key messages for the end consumer.• Responsible for monitoring and analyzing category performance and latest launches using the main KPIs such as sell out, turnover, distribution, market share and in-store execution. • Support to Marketing in the construction of plans and strategies for product launch, rotation, sales channels, preparation of innovation launch package for sales/customers (for physical and online stores) and sales pipeline and breakdown of volumes by channel/region.• Leadership in defining the ideal portfolio and assortment strategy by channel/region.• Analysis to always seek continuous improvement and having insights for planning and implementing tactical and seasonal actions.• Presentation and preparation of commercial material for Join Business Plan to be presented to our clients.• Responsible for developing “Selling Stories” that are related to the performance and/or development of categories with the aim of recommending actions to optimize their results.• Training and developing campaigns for the merchandising team to ensure brilliant execution and implementation of the strategy at the POS.• Support to the shopper insight team to define MPDVs per channel, design of execution guides and planogram strategy for the Sensodyne Toothpaste and Brushes category.• Direct management of the category trade marketing team, responsible for training, supervision and development.• Planning and management of the area's budget, with the objective of allocating resources to trade marketing activities that are aligned with the category's Brand Plan.• Participation in the volume demand process for the monthly S&OP meeting & planning action plans to ensure supply of product launches and FIFO.

Rio De Janeiro, Brazil

• Performance analysis, monitor commercial strategy and research the market trends for better execution of business plans • Responsible for bringing good market practices for continuous improvement of the Farma and Pet channel.• Leadership in construction and presenting the Route to Market of the Farma and Pet channels to executive board with the purpose of bringing growth and profitability.• Identification of new business opportunities and follow up of actions with the commercial team to increase revenue.• Leadership in the development, implementation, and monitoring of strategies for alternative channels in synergy with sales and marketing.• Elaboration of calendars and annual planning and performance in the governance process and healthy management of the channels.• Directing the Perfect Store in the channels to improve performance in new categories and growth in representation in the channel.• Development and implementation of innovations to optimize the day to day and performance of the sales force.

Rio De Janeiro, Brazil

• Reporting to the Head of Marketing. Budget management of approximately R$ 4million and a team of 3 collaborators;• Responsible for planning, creation, execution and distribution of merchandising materials at the latam level (distributors, brokers, third parties, etc.);• Development of the activation calendar for the Retail, Pharma, Convenience and Major Clients channels; • Elaboration of market/channel and segment studies - platforms such as Nielsen, Neogrid and Scantech; • Working with the Sales and Marketing team to generate new demand/business: volume planning by SKU, definition of activations at the POS, participation in meetings with customers and innovations such as MPDV, partnerships, products, communication at the POS, cross category, etc.;• Coordination of the activations in the POS for increase of Sell Out with partners along the networks (Example: Promotion Fini Balas with ice cream etc.);• Category management: definition of the planogram by channel/segment to later command an audit of the execution of all channels;• Owner of the communication channel/information sharing with the sales team and partners;• Organization of sales convention and product launch meetings;• Execution training within Froneri Brasil for promoters and sales team.

Rio De Janeiro, Brazil

• Responsible for innovation and offers of the Eastern Regional (RJ, MG and ES), with the preparation of KPI reports;• Elaboration of incentives for the success of the launches made per category;• Management of the medium retail and indirect retail channels budgets together with the board of directors;• Preparation of monthly market analysis reports (Nielsen, Neogrid, etc);• Elaboration of the Sell Out report for all the regional channels.

Rio De Janeiro, Brazil

• Support in planning and sales management (direct and indirect channel), with emphasis on the elaboration of monthly quotas and tactical budget management. • Preparation and submission of commercial reports containing all important KPIs for the development of sales channels.

Master'S Degree, Marketing Communication

Bachelor'S Degree, Midia Studies With Spanish Language

High School, High School/Secondary Diplomas And Certificates