Marina Maciel Schlaepfer Email & Phone Number

Rio De Janeiro, Rj, Br

- Responsável pelo engajamento de todos os varejistas através do programa de B2B da cia- Responsável pelo engajamento de todos os atendentes dos varejos através da plataforma de Business to Staff Engagement- Acompanhamento e definição dos objetivos de sell in e sell out dos programas de engajamento- Análises financeiras para garantir a sustentabilidade dos programas- Análise de novas iniciativas e mecanicas na plataforma a fim de otimizar o valor percebido ao varejista e o desembolso financeiro da cia - Desenvolvimento de projetos/campanhas/ativações para o time de vendas a fim de suportar no engajamento dos programas e melhorar o nível de relacionamento

Rio De Janeiro

- Liderança de estudos de mercado trazendo insights como mensuração de mercado, tamanho da concorrência, perfil dos consumidores e novas tendências do consumidor- Gestão de categorias trazendo insights de novos segmentos de produtos - Novas soluções e formas de entregar insights do consumidor explorando nossas ferramentas como videos, metaverso, etc- Desenvolvimento de novas fontes de informações como metodologia Agile, Social Media Listening e sources digitais como tráfego online- Liderança de equipe

Rio De Janeiro

• Coordinated consumer surveys regarding the company's main brands: Lucky Strike, Hollywood, Derby, Kent and Rothmans, ensuring the delivery of the main insights for decision-making of go / no go of strategic brand actions;• Conducted the performance monitoring of brand movements - launches and migrations - identifying strengths and performance opportunities and directing action plans; • Provided insights through complete performance analysis & consumer evaluation for the company's brands defining the next steps and jobs to be done for each one; • Participated in the development of projects for new, more automated platforms for monitoring the performance of brands in a simpler, assertive and fast way.

Rio De Janeiro

• Coordinated the development, production and delivery of the communication materials of the main brand movements, ensuring a differentiated material, with good cost benefit and with competitive delivery times for a quality activation in retail;• Participated, in partnership with the Procurement area, in the negotiation of communication materials with suppliers delivering the best material at the best price and on time;• Delivered the biggest 2018 communication campaign - migration from Minister to Rothmans - brand with the largest volume of the legal market in Brazil, ensuring a robust activation in order to make the movement clear to the final consumer and retailer and to retain and attract new consumers; • Implemented an optimized supplier competition project by hiring a company that aggregates partners such as Coca-Cola, GSK, among others, increasing their bargaining power and thus bringing more innovative and cost-effective alternatives;• Controlled the budget of the area in order to optimize and direct investments, prioritizing the delivery of the most relevant Activation projects.

Rio De Janeiro

• Coordinated and implemented the main corporate communication campaigns in all units of the company promoting the alignment of all employees with the main strategies of the organization;• Coordinated all corporate channels of the company ensuring constant activation with relevant content; • Participated in the construction of the strategy of the Institutional Relationship area of the organization, making the survey of external stakeholders and mapping internal spokespersons to elaborate a relationship rationale that efficiently addressed the main strategic themes of the organization.

Rio De Janeiro

• Supported throughout the development, production and delivery of communication products and materials in all regions of Brazil. Responsible for procedural activities such as: price and code registration and material manufacturing for Regional Offices.• Direct contact with Marketing, Regional and most departments of the organization.

Rio De Janeiro

• Conducted the most diverse activities in the area: contact with marketing departments of Shopping Centers, organization of actions and external events, contact and negotiation with commercial partners and suppliers, accountability of the marketing fund, generation of content for digital marketing (Facebook, Instagram, blog and website), online performance monitoring, control and proposals to achieve the goal of customer registration, store visits, production of catalogs and relationship with customers.

Executive Mba, Marketing

Post Graduation In Business Management, Business Management

Graduation In Business Administration, Business And Marketing, 8,4

Activities and Societies: Iniciação Cientifica LIMK - Laboratorio de Inteligencia e Marketing Social. Laboratório de ensino, pesquisa e.