Marina Shal Email & Phone Number

New York City Metropolitan Area

Head of Malka’s Project Management and Experiential divisions that function across 10+ major agency accounts. Projects span brand & content strategy, creative development, experiential activations, live event production, TVC and video production, OOH, web design, high-volume asset development. CLIENTS: ADP, Amazon, Bubble.io, Deloitte, EY, Ironclad, KPMG, L’Oreal, Merck, MoneyLion,MongoDB, Morgan Stanley, SharkNinja, Stifel, Tiktok, Wolfspeed.

Led 20+ marketing programs for KPMG, owning client communications, project planning, workflow and resource management for all KPMG projects and playbooks, with multiple direct reports.

New York City Metropolitan Area

Led creative production of events, owning budgets, timelines, vendor & client management from pre-production logistics to onsite execution to post-event wrap.Designed and implemented experiential activations including mobile pop-up stores, PR and influencer events, conferences and booths, conceptual presentations for interactive spaces and year-long event programming across multiple US cities.Worked closely with fabrication partners to relay design intent and build physical… Show more Led creative production of events, owning budgets, timelines, vendor & client management from pre-production logistics to onsite execution to post-event wrap.Designed and implemented experiential activations including mobile pop-up stores, PR and influencer events, conferences and booths, conceptual presentations for interactive spaces and year-long event programming across multiple US cities.Worked closely with fabrication partners to relay design intent and build physical experiences.Led creative ideation for experiential activations with cross functional teams.Apprenticed with notable NYC interior designers on sustainable design projects. CLIENTS: ABG Brands, Dell, Diane Von Furstenberg, Fresh, iHeartRadio, JW Marriott, Mastercard, MTV, NBC Universal, Spotify, The Void, W Hotels, Warner Media. Show less

New York, New York, United States

Led production and strategy for conceptual and event-based projects and RFPs for lifestyle, beauty, tech, fashion and media clients all throughout the US.

Greater New York City Area

Led branding and web design initiatives, owning client relationships, budgets, resourcing and delivery management. Coordinated deliverables across clients, design and development teams, ensuring seamless project execution. Developed comprehensive creative briefs, project plans and specifications to guide teams through all phases of each project.Streamlined branding design process by devising new project intake protocol.Known as Big Drop's "Secret Weapon" - present at all closing… Show more Led branding and web design initiatives, owning client relationships, budgets, resourcing and delivery management. Coordinated deliverables across clients, design and development teams, ensuring seamless project execution. Developed comprehensive creative briefs, project plans and specifications to guide teams through all phases of each project.Streamlined branding design process by devising new project intake protocol.Known as Big Drop's "Secret Weapon" - present at all closing meetings, helping to close over $350K in sales. Show less

Greater New York City Area

Product Marketing | Creative Development | Event ManagementHelped launch first US-designed sun care products to market by engaging with brand agency, developing launch strategy and creating promotional materials and kits. Led planning, execution, communication and analysis for product launches and marketing campaigns across all business units.Coordinated logistics, managed timelines, inventory and budget for all brand projects and events.Directed creative teams… Show more Product Marketing | Creative Development | Event ManagementHelped launch first US-designed sun care products to market by engaging with brand agency, developing launch strategy and creating promotional materials and kits. Led planning, execution, communication and analysis for product launches and marketing campaigns across all business units.Coordinated logistics, managed timelines, inventory and budget for all brand projects and events.Directed creative teams in design of marketing materials, POS signage, training documentation,promotional packaging and accessories. Copywriter for all marketing materials. Show less

New York, Ny

Events & Partnerships | Store Openings | Local Marketing Produced national experiential events from concept to post-production analysis, generating double digit YOY sales growth. As a case study, while Fashion's Night Out was not profitable for many brands (and was thus cancelled in NYC), the L'Occitane FNO events I produced generated tremendous growth for the company and were repurposed all over the country for further profitability. Strategized and executed events encompassing… Show more Events & Partnerships | Store Openings | Local Marketing Produced national experiential events from concept to post-production analysis, generating double digit YOY sales growth. As a case study, while Fashion's Night Out was not profitable for many brands (and was thus cancelled in NYC), the L'Occitane FNO events I produced generated tremendous growth for the company and were repurposed all over the country for further profitability. Strategized and executed events encompassing major third party partnerships and was onsite event producer for flagship stores. Designed grand opening marketing strategy for new and remodeled boutiques, and developed yearlong marketing programs to ensure boutiques had the tools to meet ROI while maintaining budgetary constraints.Supported 190 retail boutiques with planning and execution of local events, offers and brand awareness strategies. Established and built successful partnerships with retail teams, mall marketing teams and vendors. Show less

New York, Ny

Campaign Marketing | Store Opening Strategy | Local MarketingManaged planning, execution and analysis of 12 marketing campaigns for skincare, fragrance and body care launches, coordinating execution of the campaigns with multiple cross-functional teams.Organized grand opening events for over 30 new and remodeled boutiques; developed a new campaign to properly introduce the brand to customers in new markets.Established and built successful partnerships with retail teams… Show more Campaign Marketing | Store Opening Strategy | Local MarketingManaged planning, execution and analysis of 12 marketing campaigns for skincare, fragrance and body care launches, coordinating execution of the campaigns with multiple cross-functional teams.Organized grand opening events for over 30 new and remodeled boutiques; developed a new campaign to properly introduce the brand to customers in new markets.Established and built successful partnerships with retail teams, mall marketing teams and vendors. Show less

Manhattan, New York

Designed marketing materials and presentations used by Managing officers to present to clients, advisors, and business partners. Produced and managed tentpole events.

Rutgers University And Manhattan, New York

Led team of students to design a product and present a Marketing Strategy in front of an executive audience. Designed branding and advertising campaign in collaboration with advertising agency R/GA.

Manhattan, New York

Assisted Rock & Roll Hall of famer, Seymour Stein with analyzing the music market by conducting media sweeps and blog and concert venue research to find top talent.

Manhattan, New York

Conducted media research, and pitched creative ideas to writers, reporters, bloggers, and other influential media to service lifestyle, corporate and political clients.

Aas, Interior Design

Activities and Societies: Interior Design Club

Bs, Finance

Activities and Societies: Phi Beta Kappa, Bead the Cure, JBIZ: The Career Network for Jews at Rutgers, Aresty Research Assistant

High School Diploma