Marina Shulga Email & Phone Number

London, GB

Куала-Лумпур, Малайзия

Куала-Лумпур, Малайзия

• Spearheaded the founding and establishment of a school uniform brand, focusing on high-quality uniforms for children aged 2 to 14 years.
• Secured distribution partnerships with schools, resulting in consistent annual sales averaging $Х0,000.
• Implemented a comprehensive platform integrating inventory management, point-of-sale systems, and a user-friendly website for operational excellence.

• Founded and scaled a company providing extracurricular services for children, establishing a comprehensive operational framework.
• Managed a network of three branches, delivering 35 diverse services, including programming, game development, art, dance, and more.
• Achieved consistent annual revenues ranging from $Х5,000 to $Х0,000 through effective service delivery and customer retention strategies.

• Successfully built the marketing and sales strategy from scratch and reorganizedcustomer service operations, managing over 40 personnel.
• Developed and achieved profit targets through three commercial models.Integrated IT infrastructure to significantly reduce lead loss by 90%, boostmarketing ROI by 25,000%, and enhance sales funnel transparency by 8-10%.
• Implemented cost budgeting to manage expenses, resulting in 3-7% budgetsavings. Improved sales planning and management to achieve 5-25% quarterlysales growth.
• Led rebranding and integrated a unique corporate identity, improving websitefunctionality and launching https://bismoscow.com.
• Developed a 360 marketing strategy, optimizing digital channel budgets by 20%,reducing cost per action by 65%, and increasing CTR by 5-7%.
• Boosted Geoservices sales from 3% to 14% and SEO results from 8% to 18% within 8months.

• Developed IT infrastructures for marketing and sales, increasing lead processingspeed by 30% and reducing transaction cycles, resulting in a 112% sales increase in 2months.
• Implemented webinar technologies, successfully selling homes worth $Х50,000.
• Designed digital strategies via Google Ads, Yandex. Direct, Instagram, Facebook,VKontakte, email marketing, and chatbots, growing Instagram audiences to 1.2million, YouTube to 19,000 and Telegram to 10.000.
• Increased online platform learners to 100,000 and developed 12 educational andtherapeutic programs, generating $Х34,000 in revenue with a 68% net profit in 9months.
• Organized 86 events for up to 5,000 participants, developed positioning for 10brands and created over 30 landing pages and websites.

Croatia

• Experienced in competitive analysis and competitive intelligence, with a strongtrack record in organizing international negotiations and building cooperation in Croatia, Poland, and Hungary.
• Played a key role in developing and implementing anti-crisis strategies andinnovative tourist products, including the creation of an Aviation Museum
• Led the development of a corporate identity for an EU-supported project, involving 64designers and achieved market launch and six-month payback.

• Experienced operational leader with expertise in streamlining processes, resource optimization, and stakeholder collaboration.
• Designed and implemented regulatory frameworks, optimized organizational structures, and improved workflows to align with strategic goals.
• Streamlined asset management for over 5000 items, optimized resource allocation, and established tracking systems for transparency and accountability.
• Developed and executed annual financial plans, resolved financial disputes through strategic negotiation, and oversaw procurement processes, ensuring compliance and efficiency.

• Planned and executed large-scale operational initiatives across 38 regions, ensuring alignment with organizational goals.
• Directed high-impact initiatives to optimize operational efficiency and enhance organizational performance.
• Increased brand recognition from 6-8% to 30% within 3-5 months across regions with populations up to 550,000.

Russia

• Conducted marketing analysis to identify mutual business interests in Russia and Hungary.
• Implemented MICE management strategies to enhance business relations.
• Developed Government Relations and PR strategies to increase visibility and engagement.
• Collaborated with printed media, TV, and radio to promote company initiatives.

Russia

• Managed the comprehensive promotion strategies for "Z&G. Branding" and"Z&G.Patent" and intra-corporate project of the Brenmark School of Marketing andBranding and its development in the Russian market;
• Organized over 20 master classes, hosting the "Cannes Lions in Yekaterinburg 2012"for 800 attendees, the "Russian Online Conference on Marketing and Branding" for3000 participants, and the "Eurasian Marketing Week.

English Language And Literature, General

English В2 - С1 - Upper-Intermediate

English В1 - В2 - Intermediate

Master'S Degree, State And Municipal Administration

Bachelor'S Degree, Marketing

Economics