Responsible for setting and managing the brand's vision and value, as well as overall company strategy for the target audience, including planning and execution of all assets, communications and media actions on all outlets - online and offline -, product development, pricing, launch, and identifying new business opportunities. Led market analysis and market research; managing local marketing and advertising agency; identifying challenges and coming up with creative solutions; liaising with potential partners and stakeholders; creating influencer marketing programs and developing PR strategies for the launch of the product. Setting up sales strategies and protocols, and CRM and PM tools such as Pipedrive and Airtable.

Collaborated on an executive level with the CEO and Founders of Yamba, actively participating in all phases of the business planning and the development of the brand. On a daily basis, I was developing long-term strategy, overseeing the operational plan for restaurant and bar with a turnover of over 400 people per day and events for 500+ people, resulting in business and revenue growth, while assessing organisational performance, developing company-wide goals (OKRs) and implementing processes that improve workflow effectiveness, sets the company culture and builds competitive advantage. I managed a creative team to execute communication strategies and event planning aiming to increase brand awareness, leading the venue and brand to be listed as 2nd best beach club in the world by Conde Nast Traveller on its first year of opening.

Responsible for overseeing the operations of vacation rental properties ensuring maximum efficiency, while developing successful sales strategies on online channels and enhancing guests' experience prior and during stay. Built, trained and managed a versatile team on internal procedures and best practices for outstanding service, customer relationship and quality standards; implemented branded communication material for customers; created and managed creative marketing campaigns; identified opportunities and actively worked on pricing and sales strategies to increase company's revenue.

Consulted as marketing specialist for E! Entertainment Television channel for a pre-established project of 2 months period. Managed and executed the annual Upfront sales event for the local affiliates; elaborated innovative sales proposals and other support materials for the sales team; oversaw PR and marketing strategies, and developed creative marketing activations to drive brand engagement and new businesses opportunities.

Part of the ideation and launch team of a high-end urban members' only club in Rio de Janeiro that combines hospitality with cultural and social events. Business development and community building, with a focus on building relationships with sponsors, members, ambassadors and local and international influencers. Identified market trends to shape brand identity and developed communication strategies; 
prospected and organized social events and cultural agenda, which made the Clubhouse a recognized and reputable venue in the city. Acted as brand ambassador, communicating and strengthening the concept and identifying potential partners. Oversaw and managed daily operations, and established and implemented efficient processes across various areas of the business, including operations, creative, pricing, and hiring and training staff.

Responsible for customer service, management of local activities of the Guest Services operations and acted as key local support to corporate management and marketing.
 Successfully implemented projects of service excellence and properties’ quality control, and development of communication materials focusing on the company's branding.Responsible for increasing the portfolio of concierge partners and identifying new partners with the goal of continuously improving client experience. 
Led Rio de Janeiro’s team and operation during the World Cup in 2014, developing new lines of service and identifying partnership opportunities, and increasing the company’s revenue.

Project manage with a focus on planning and executing digital marketing campaigns. Responsible for budgeting, project schedules, , content creation, team leadership, delegating and overseeing team tasks, and assuring the quality of the work delivered in accordance with client goals.

Actively collaborated in the operation, planning and communication of the Open Innovation Seminar - pioneering event for dissemination of open innovation practices.
 Sourced, vetted, and managed vendors, assisted with communication and PR, prospected sponsors and acted as liaison for the conference's national and international speakers.

National and international market research project management focused on pharmaceutical and dermo cosmetic industry.
 Provided direct customer service, prepared business proposals and assisted in the prospecting of international clients.
 Moderated market research interviews and responsible for online research with consumers, doctors and patients.