Marina Viana Email and Phone Number
• C-level Executive with more than 20 years of experience in Sales, Marketing, Product, New Business Models, and P&L Management within one of the world’s largest and most influential industrial conglomerates, General Electric. • Extensive B2B expertise across multiple industries, including Healthcare, Rail, and Oil & Gas, internationally and locally, including Brazil, Mexico, Argentina, Colombia, Chile, and Peru. • Skilled at aligning external market dynamics with strategic business activities, including global project leadership.• Proven track record on P&L Management, double digit Sales & Profit growth, leading multifunctional teams.• Ability in fostering team engagement and building accountability within VUCA environments, effectively leveraging available resources to drive performance. • Bachelor’s degree in Industrial Engineering, with MBA in Finance, specialized in Digital Transformation, and currently expanding Board Governance knowledge through studies at IBGC. Native Portuguese, fluent English, and advanced Spanish.
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Founder And Executive Managing PartnerNhj - Nova Health JourneyState Of São Paulo, Brazil
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Executive MentorTop2You Nov 2024 - PresentRio De Janeiro, Rj, BrGiving back as much as I can - Top 6 Edutechs de educação corporativa, eleita pelo "100 Open Startups 2023", o mais relevante ranking corporativo da America Latina. -
Ceo Ge Healthcare BrazilGe Healthcare Oct 2022 - Oct 2024Chicago, Us• Led a triple digit P&L and managed a team of over 600 employees within the newly spun-off GE HealthCare. • Improved Sales margins by 9 pts by developing a new Go-To-Market strategy based on customer segmentation, creating Services and Product Value, enhancing loyalty with strategic accounts, and expanding coverage in the Retail Customer segment. • Increased orders by 17% within a market growing at 9% with a skilled and experienced team that was highly acclaimed by customers. • Streamlined operations and achieved an 11% reduction in headcount by optimizing resources across business units, implementing a unified approach across the organization, and improving communication with external stakeholders. -
Chief Strategic Marketing Officer (Csmo)Ge Healthcare Oct 2021 - Oct 2022Chicago, Us• Prepared the Latin America team for a successful company spin-off, reshaping GTM, Brand, and Price positioning to enhance customer proximity and value creation. • Led the development of a new GTM strategy focusing on enhancing customer experience and value selling. • Developed new strategic programs that contributed to +3 pts in orders compared to the baseline growth expectations. • Collaborated with business units to establish a Pricing strategy resulting in a 2-digit pricing index growth while maintaining a steady market share performance. • Played a decisive role in shaping strategic planning for 2022 and 2023, including market forecasts and orders. • Led a team responsible for organizing internal and external Events, Marketing campaigns, Ecommerce deployment, and Sales incentives, delivering +8,000 validated opportunities to the Commercial team.
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Services Growth Director - Sales, Business Excellence And Product Marketing - Latin AmericaGe Healthcare Nov 2016 - Sep 2021Chicago, Us• Led a team of over 100 members to establish a Franchise Culture for service and equipment.• Achieved double-digit Sales Growth, averaging around 10% annually, and an approximate 2-point increase in profit each year, except for 2020 due to the Pandemic-related impacts. • Maintained flat Sales results during the Pandemic and reduced customer past due debit by 10 points. • Managed the introduction of new Post-sales offerings, including Monitors, Magnet Resonance, Digital Solutions, and Contract Coverage & Accessories. • Implemented a customer consulting approach focusing on driving productivity analytics, utilizing GE Digital Offerings as the primary platform.
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Product Marketing Director - Surgery (C-Arms) - Latin AmericaGe Healthcare Jan 2012 - Oct 2016Chicago, Us• Contributed to increasing market share from 23% to 48% within 4 years. • Emphasized Educational and Clinical partnerships to enhance awareness. • Created ROI tools to facilitate investment decision-making. • Established partnerships with key opinion leaders in the market to strengthen Brand positioning. • Successfully improved Commercial team performance through appropriate channels, training, and incentives. • Introduced new products to the region with effective launch strategies.
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Commercial Leadership ProgramGe Oil & Gas Jan 2011 - Dec 2011• Performed several Commercial functions within GE Oil & Gas business, from Key Account Management to Project Controlling and Pricing Strategy. -
Commercial Leadership ProgramGe Oil & Gas Jan 2010 - Dec 2010• Responsible for managing Repsol, Starfish, Shell, and ONGC accounts for Drilling and Production equipment in Latin America, overseeing projects from prospection to equipment installation. • Led a Global Pricing Strategic Project for Tubulars resulting in CEO recognition for proper pricing positioning that drove share and margin growth.
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Product ManagerGe Transportation Jun 2007 - Dec 2009Chicago, Il, Us• Acted as the key stakeholder in assessing project feasibility and facilitating communication between customers and the Engineering team during project implementation. • Defined the optimal product customization to meet customer requirements and collaborated with the Engineering team to ensure proper development. • Addressed customer inquiries and concerns throughout the Product Manufacturing and Operational phases. • Orchestrated cost reduction initiatives to enhance product margins, including Tax Exemptions projects.• Conducted feasibility studies for new product introductions. • Spearheaded Commercial Intelligence in LatAm, overseeing competitive analyses and market opportunities. -
Quality ProcessesGe Transportation May 2006 - May 2007Chicago, Il, Us
Marina Viana Education Details
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Fundação Dom CabralBusiness/Managerial Economics -
Digital House BrasilDigital Immersion Program - Dip
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Universidade Fumec - OficialIndustrial Engineering
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Ibgc - Instituto Brasileiro De Governança CorporativaAdministrative Council – Board Member
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AnahpContextualização Entre Operadores E Prestadores
Frequently Asked Questions about Marina Viana
What company does Marina Viana work for?
Marina Viana works for Nhj - Nova Health Journey
What is Marina Viana's role at the current company?
Marina Viana's current role is Founder and Executive Managing Partner.
What schools did Marina Viana attend?
Marina Viana attended Fundação Dom Cabral, Digital House Brasil, Universidade Fumec - Oficial, Ibgc - Instituto Brasileiro De Governança Corporativa, Anahp.
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