Key clients: Cielo, Amazon, Porto Seguro, Accor Group, Panobianco, Emma Colchões, Dr. Oetker, Pão de Açúcar Group.- Lead a Customer Success squad dedicated to the operations of influencer marketing campaigns;- Supervised a paid media team specializing in influencer marketing, resulting in a 115% increase in Net Revenue from sales in one year;- Implemented operational processes to ensure the quality and consistency of campaigns;- Managed and developed client portfolios, ensuring… Show more Key clients: Cielo, Amazon, Porto Seguro, Accor Group, Panobianco, Emma Colchões, Dr. Oetker, Pão de Açúcar Group.- Lead a Customer Success squad dedicated to the operations of influencer marketing campaigns;- Supervised a paid media team specializing in influencer marketing, resulting in a 115% increase in Net Revenue from sales in one year;- Implemented operational processes to ensure the quality and consistency of campaigns;- Managed and developed client portfolios, ensuring satisfaction, renewals, upsell, and cross-sell opportunities;- Optimized media operations using performance analysis and automation tools;- Introduced agile methodologies, enabling rapid adaptations and continuous process improvements;- Prepared management reports and monitored KPIs to support strategic decision-making. Show less

- Managed teams in Media and Performance, including training and developing high-performance teams;- Led project management to ensure campaigns were executed efficiently and met deadlines;- Presented area results in internal meetings, highlighting key milestones, challenges, and improvement opportunities;- Provided support to the commercial team, assisting in proposal preparation, client negotiations, and sales strategies;- Managed financial control of campaigns, monitoring… Show more - Managed teams in Media and Performance, including training and developing high-performance teams;- Led project management to ensure campaigns were executed efficiently and met deadlines;- Presented area results in internal meetings, highlighting key milestones, challenges, and improvement opportunities;- Provided support to the commercial team, assisting in proposal preparation, client negotiations, and sales strategies;- Managed financial control of campaigns, monitoring expenses and ensuring operations stayed within budget and generated profitability;- Developed and tracked PDIs and OKRs for team members.Key results:(1) Achieved a 300% increase in sales value for the Performance solution.(2) Boosted client retention, driving loyalty among existing customers.(3) Optimized campaign KPIs, resulting in a 49% cost reduction (profitability), totaling over R$1.7 million in savings. Show less

Key clients: L'Oreal, Alelo, L’Or, Havaianas, NIVEA- Responsible for presenting proposals to both internal and external clients, ensuring that all stakeholders understand and support the strategies and plans presented;- Continuous improvement of processes and tools, assisting in the creation of a commercial calculator, resulting in over R$800k in - operational cost savings and increasing the solution's profitability for the company;- Supported the commercial team in creating… Show more Key clients: L'Oreal, Alelo, L’Or, Havaianas, NIVEA- Responsible for presenting proposals to both internal and external clients, ensuring that all stakeholders understand and support the strategies and plans presented;- Continuous improvement of processes and tools, assisting in the creation of a commercial calculator, resulting in over R$800k in - operational cost savings and increasing the solution's profitability for the company;- Supported the commercial team in creating proposals, including KPIs and financial figures;- Developed playbooks documenting processes, best practices, and strategies for the area, facilitating standardization and the replication of success;- Coordinated the onboarding process for new team members;- Prepared performance reports on campaigns and projects, presenting results to external clients, showcasing added value and return on investment. Show less

Key clients: Unilever, Spotify, L'Oreal, iFood, Mercado Livre, Cielo, Grupo Accor, Wizard, Renner.- Continuously developed new business opportunities with the paid media area for influencer marketing, aiming to amplify content generated by creators;- Developed innovative strategies to maximize influencer impact, leveraging organic content to authentically reach and engage target audiences;- Collaborated with the client insights team to create reports, analyzing campaign performance… Show more Key clients: Unilever, Spotify, L'Oreal, iFood, Mercado Livre, Cielo, Grupo Accor, Wizard, Renner.- Continuously developed new business opportunities with the paid media area for influencer marketing, aiming to amplify content generated by creators;- Developed innovative strategies to maximize influencer impact, leveraging organic content to authentically reach and engage target audiences;- Collaborated with the client insights team to create reports, analyzing campaign performance and providing insights to optimize future strategies;- Responsible for the setup, monitoring, and optimization of advertising campaigns on Meta Ads (Facebook, Instagram) and TikTok Ads platforms;- Created media plans for the commercial team, helping structure proposals that meet client needs. Show less

Key clients: Grupo Bimbo: Rap10, Ana Maria, Pinguinos, and Crocantíssimo. - Responsible for identifying and managing partnerships with influencers that best represent the brands, ensuring authenticity and campaign reach;- Oversaw and executed media strategies for the Rap10, Ana Maria, Pinguinos, and Crocantíssimo brands, ensuring the brands' continuous market presence;- Developed, presented, and defended media plans;- Structured and developed a strategy to increase Rap10's… Show more Key clients: Grupo Bimbo: Rap10, Ana Maria, Pinguinos, and Crocantíssimo. - Responsible for identifying and managing partnerships with influencers that best represent the brands, ensuring authenticity and campaign reach;- Oversaw and executed media strategies for the Rap10, Ana Maria, Pinguinos, and Crocantíssimo brands, ensuring the brands' continuous market presence;- Developed, presented, and defended media plans;- Structured and developed a strategy to increase Rap10's market penetration, with tracking through Nielsen;- Led the media launch for the Saníssimo product line, including the creation of specific campaigns to introduce and position the product in the Brazilian market;- Managed the launch campaign for the new Ana Maria Doce de Leite flavor, using an integrated media approach to maximize reach and acceptance of the new product. Show less

- Coordination of paid media campaigns targeted at B2B audiences, leveraging platforms like Meta Ads and Google Ads to achieve specific marketing and sales objectives;- Execution of A/B tests to compare different campaign variables and identify strategies that deliver the best results, providing insights for continuous optimization;- Use of Google Analytics to track and analyze URL performance, understand user behavior, and adjust strategies as needed;- Conducting audience research… Show more - Coordination of paid media campaigns targeted at B2B audiences, leveraging platforms like Meta Ads and Google Ads to achieve specific marketing and sales objectives;- Execution of A/B tests to compare different campaign variables and identify strategies that deliver the best results, providing insights for continuous optimization;- Use of Google Analytics to track and analyze URL performance, understand user behavior, and adjust strategies as needed;- Conducting audience research and segmentation to ensure the generation of qualified leads;- Utilizing RD Station to monitor the lead funnel and implement improvements to increase conversion rates;- Responsible for SEO tracking and optimization, ensuring improved organic rankings on search engines;- Constant monitoring of KPIs such as CTR, CPA, and CPL to ensure campaigns meet established goals. Show less

Promotion and ticket sales through Inbound Marketing for Brazil's largest educational management event: Quero Captação 2019. Email marketing strategies, budget allocation, and creation of funnel-based nurturing flows. Management of third-party agencies for paid media efforts, direct collaboration with SDRs and the event's sales team to transfer leads.

- Responsible for strategic planning, creation, and content management for the social media accounts of 12 clients from various industries on the Meta platform (Facebook and Instagram), ensuring a consistent and relevant presence for each brand;- Conducted customer service (SAC) on social media through the Etus tool, promptly and efficiently responding to comments, direct messages, and user interactions, maintaining a positive and constructive communication with the audience;- Prepared… Show more - Responsible for strategic planning, creation, and content management for the social media accounts of 12 clients from various industries on the Meta platform (Facebook and Instagram), ensuring a consistent and relevant presence for each brand;- Conducted customer service (SAC) on social media through the Etus tool, promptly and efficiently responding to comments, direct messages, and user interactions, maintaining a positive and constructive communication with the audience;- Prepared and delivered monthly reports to clients, presenting performance analyses of campaigns, engagement metrics, reach, and conversion, along with recommendations for continuous optimization of social media strategies. Show less

- Implementation of paid media campaigns aimed at capturing qualified leads for the institution, ensuring compliance throughout all processes;- Conducted A/B tests to evaluate the performance of different approaches and continuously optimize marketing strategies;- Developed and implemented customer retention strategies to foster long-term and satisfactory relationships with the institution's students;- Prepared and presented weekly reports to the board, providing insights into… Show more - Implementation of paid media campaigns aimed at capturing qualified leads for the institution, ensuring compliance throughout all processes;- Conducted A/B tests to evaluate the performance of different approaches and continuously optimize marketing strategies;- Developed and implemented customer retention strategies to foster long-term and satisfactory relationships with the institution's students;- Prepared and presented weekly reports to the board, providing insights into marketing activities, campaign results, and key market trends. Show less

- Developed content strategies for the brand's social media channels, focusing on driving new sales while ensuring compliance with all processes;- Managed customer service (SAC) through social media, providing prompt, efficient, and personalized responses to consumer inquiries;- Oversaw the company’s e-commerce operations, including product management, content updates, inventory monitoring, order processing, and performance metric tracking;- Planned, created, and monitored paid… Show more - Developed content strategies for the brand's social media channels, focusing on driving new sales while ensuring compliance with all processes;- Managed customer service (SAC) through social media, providing prompt, efficient, and personalized responses to consumer inquiries;- Oversaw the company’s e-commerce operations, including product management, content updates, inventory monitoring, order processing, and performance metric tracking;- Planned, created, and monitored paid advertising campaigns on the Meta Ads platform (Facebook and Instagram). Show less