-Leadership & Vision. -Developing and executing short-term and long-term strategies to ensure the company's growth, profitability, and market competitiveness.-Making key decisions regarding investments, partnerships, mergers or acquisitions, resource allocation, and major operational changes.-Ensuring the company operates within legal and ethical boundaries, maintaining compliance with regulations, and overseeing risk management.-Overseeing financial performance, budgeting, financial reporting, and optimizing revenue generation while managing costs.-Building and leading an effective executive team, delegating responsibilities, and fostering a positive organizational culture.-Promoting innovation, embracing technological advancements, and ensuring the company adapts to market changes and emerging trends.-Representing the company in external communications, networking with industry leaders, and maintaining relationships with industry associations and government bodies.-Steering the company through crises or unforeseen challenges, making quick and informed decisions to mitigate risks and ensure business continuity.

-Assessing existing workflows, identifying inefficiencies, and analyzing data to understand the current state of business processes.-Developing and implementing strategies to optimize processes, reduce redundancies, and enhance productivity across departments or the entire organization.-Creating and maintaining process documentation, standard operating procedures (SOPs), and workflow guidelines to ensure consistency and clarity.-Collaborating with IT teams to leverage technology solutions and tools that support process improvement, automation, and efficiency gains.-Guiding and facilitating change initiatives by communicating process improvements to stakeholders, providing training, and ensuring successful adoption of new processes.-Establishing metrics and KPIs to measure process performance, tracking improvements, and making adjustments as needed to achieve desired outcomes.-Working closely with various departments or teams to understand their needs, align processes, and foster a culture of continuous improvement.-Ensuring that processes comply with industry regulations and company policies while mitigating potential risks associated with process changes.-Implementing quality control measures to maintain high standards and consistency in processes, products, or services.-Leading or participating in process improvement projects, overseeing timelines, resources, and milestones to achieve successful outcomes.

-Developing comprehensive marketing strategies aligned with the company's overall objectives, market trends, and consumer behaviors.-Defining and enhancing the brand identity, ensuring brand consistency across all marketing channels and touchpoints.-Conducting market research, analyzing consumer insights, and staying abreast of industry trends to identify market opportunities and inform marketing strategies.-Collaborating with product teams to align marketing strategies with product launches, enhancements, or innovations.-Planning, executing, and evaluating marketing campaigns across various channels, including digital, traditional media, and experiential marketing.-Developing strategies to acquire new customers and retain existing ones through targeted marketing efforts and customer relationship management.-Overseeing digital marketing initiatives, leveraging data analytics to optimize marketing performance, and adapting strategies based on analytics insights.-Initiating and managing partnerships, collaborations, and alliances with other organizations or influencers to expand market reach.-Building and leading a high-performing marketing team, fostering a collaborative and innovative work environment.-Managing marketing budgets, allocating resources effectively, and measuring the return on investment (ROI) of marketing efforts.-Developing clear and compelling messaging to effectively communicate the brand's value proposition to target audiences.-Addressing marketing-related crises or issues, managing brand reputation, and implementing damage control strategies when necessary.

-Defining project scope, objectives, and deliverables. Creating detailed project plans, timelines, and budgets.-Allocating resources, including personnel, time, and budget, to ensure project tasks are completed effectively and efficiently.-Leading project teams, assigning tasks, and providing guidance to team members throughout the project lifecycle.-Acting as a liaison between stakeholders, clients, and the project team, ensuring clear and effective communication of project goals and progress.-Identifying potential risks or issues that may impact project delivery. Developing mitigation strategies and contingency plans.-Monitoring project progress to ensure deliverables meet quality standards and comply with project requirements.-Tracking project expenses, managing budgets, and ensuring projects are completed within established timelines.-Addressing challenges or obstacles that arise during the project, making quick and informed decisions to keep the project on track.-Maintaining project documentation, progress reports, and performance metrics. Providing regular updates to stakeholders.-Conducting project reviews, evaluating outcomes against initial goals, and ensuring project closure including final documentation and handover.-Following project management methodologies such as Agile, Scrum, Waterfall, etc., as per the project requirements

Leading all major projects concerning software development at Release14 LTD.

Responsible for company growth, sales and marketing strategy.

- VAZOM smart filtering solution software development.- VAZOM system maintenance.- Database administration.- Technical documentation.- SS7 implementation.- Network administration.

Mobile phone hardware and software repair.

2005 – 2007 Search Engine campaign maker and sales, customer care, office administration2007 – 2008 Direct sales manager2008 – 2009 Office manager in Zagreb - procurator- company administration- market analysis- sale organization

Member and communication coordinationAgency administrationWebsite administrationEvent organisation (FuturAd, 2008)