Marina Varlyakova Email & Phone Number

London, Gb

Sofia City, Bulgaria

Introduced new approaches and types of marketing content at Intelligent Systems that have improved the online positioning of the company. The focus has been on demand generating activities such as:- Digital marketing campaigns (ads, social media, email marketing, webinars);- Product branding and market positioning of new solutions and services;- Marketing validation of business apps for Microsoft`s marketplace AppSource;- Content strategy and collateral.- Third-party industry events and company customer events.While other campaigns have helped the company to nurture customer and partner relations:- Customer surveys.- Customer success stories - written and video testimonials.- Collaboration with partners such as Microsoft, Atlassian, and LS Retail for the execution of mutual marketing and PR campaigns. Lead the marketing plan and go-to-market strategy.

Bulgaria

Focused on innovative solutions and best practices in communications, promoting local activities, and fostering KPMG`s global initiatives.- Created and maintained internal and external communication plans and calendars.- Produced communication materials, including web articles, newsletters, and social media content.- Organized business surveys including planning and execution of email marketing campaigns, coordination with external organizations and internal stakeholders, and communication and promotion of final survey results.- KPIs tracking - review of web metrics, analyzing visitors` experience and behavior, trend analysis when browsing the site; social media performance tracking.- Executed corporate internal and external events, monitoring budgets and ensuring quality control of subcontractors’ performance.

Sofia

Managed the online presence of 4 online catalogs and blogs. - Creating promotional strategies and action plans oriented toward attracting new customers and increasing revenue in the long run- Social media marketing – managing a few profiles in the social media- Copywriting – creating content for clients` websites, writing press releases - Content management – reviewing and improving the content of clients` websites- Building new partnerships to promote the websites and expand the audience.

Bulgaria

- Developed and coordinated strategic marketing and communication campaigns;- Developed plan and calendar for event marketing programs;- Coordinated production of print advertisements and promotional packages;- Managed project timelines and budgets;- Lead the development of marketing collateral including presentations, printed materials, videos.

Sofia

- Prepared property reports and overviews;- Organized direct marketing campaigns;- Carried out market research on the Bulgarian property market;- Produced e-mail newsletters.

Master'S Degree, Marketing

Master thesis: Analysis of the market positioning strategy of Sofia Ring Mall

Bachelor'S Degree, Indology

Activities and Societies: Attended 9-month study programme in the Central Hindi Institute in Agra, India