Introduced new approaches and types of marketing content at Intelligent Systems that have improved the online positioning of the company. The focus has been on demand generating activities such as:- Digital marketing campaigns (ads, social media, email marketing, webinars);- Product branding and market positioning of new solutions and services;- Marketing validation of business apps for Microsoft`s marketplace AppSource;- Content strategy and collateral.- Third-party industry events and company customer events.While other campaigns have helped the company to nurture customer and partner relations:- Customer surveys.- Customer success stories - written and video testimonials.- Collaboration with partners such as Microsoft, Atlassian, and LS Retail for the execution of mutual marketing and PR campaigns. Lead the marketing plan and go-to-market strategy.

Focused on innovative solutions and best practices in communications, promoting local activities, and fostering KPMG`s global initiatives.- Created and maintained internal and external communication plans and calendars.- Produced communication materials, including web articles, newsletters, and social media content.- Organized business surveys including planning and execution of email marketing campaigns, coordination with external organizations and internal stakeholders, and communication and promotion of final survey results.- KPIs tracking - review of web metrics, analyzing visitors` experience and behavior, trend analysis when browsing the site; social media performance tracking.- Executed corporate internal and external events, monitoring budgets and ensuring quality control of subcontractors’ performance.

Managed the online presence of 4 online catalogs and blogs. - Creating promotional strategies and action plans oriented toward attracting new customers and increasing revenue in the long run- Social media marketing – managing a few profiles in the social media- Copywriting – creating content for clients` websites, writing press releases - Content management – reviewing and improving the content of clients` websites- Building new partnerships to promote the websites and expand the audience.

- Developed and coordinated strategic marketing and communication campaigns;- Developed plan and calendar for event marketing programs;- Coordinated production of print advertisements and promotional packages;- Managed project timelines and budgets;- Lead the development of marketing collateral including presentations, printed materials, videos.

- Prepared property reports and overviews;- Organized direct marketing campaigns;- Carried out market research on the Bulgarian property market;- Produced e-mail newsletters.