Marina Velev Email & Phone Number

Serbia

Serbia

Serbia

Belgrade, Centralna Srbija, Serbia

Belgrade, Serbia

Creating and implementing communication and marketing strategy. Development of the salesnetwork through the application of innovative business solutions and networking. Employerbranding and internal communication. Developing loyalty program and online shop. Digitalmarketing and communications, hindering the two agencies. Analyzing and improving the customerservice sector. CSR project planning and implementation. Team leadership.

Serbia

Happiness chief officer: keep the customer – client – and the agency — happy. Kept 100% client retention as well as bringing in new business. Won 80% of new business pitches.Managing a portfolio of clients (Eagle Hills, Fun & Fit, Rajiceva Shopping Mall, Porto Montenegro) and projects mainly in the area of branding and content creation and strategy. Guiding and leading creative teams in reaching defined goals and bringing creative solutions shaping flare of communication and strategic direction long term. Communicating both good and bad news to a client with tact and aplomb, decision-making, answer questions and make certain they receive what they asked for as part of their agency contractual agreement.Keeping a careful balance between the client’s needs wants, and priorities, and the agency’s bottom line. Acting as a negotiator in terms of cooperation with clients. Managing campaigns, projects and content in an efficient manner. Setting priorities, monitoring, organisation, and control of internal plans execution.

Belgrade

Lead the different stages of communication of the EU projects, including fundraising. Developed and implemented strategies, to promote the organisation’s advocacy objectives via public campaigns and initiatives. Created and updated communication and marketing materials: new website, presentations, newsletters, posters, social media campaigns, speech writing, brochures, audio-visual material, EU report writing, editing and proof-reading. Storytelling voice shaping - making sure organisation influence goes a long way.Liaise and networking with European Institutions, stakeholder organisations and the wider public in the communication of joint projects. Prepared comprehensive yearly report, including projects full review, financial reporting, and proposal for new strategic directions.

Belgrade

Working with micro, small and medium-sized organisations through corporate, brand, media communication for Euro Bank, KPMG, Titan Cementara Kosjerić, American Chamber of Commerce. Years of experience in the coordination process and work with clients in various industries. Strong experience in working with the banking sector with an emphasis on CSR communication. Rich media relations.Developing and implementing integrated communication strategies for clients. CSR and crisis communication. Managing and organizing engaging events such as round tables, study press tour, press conferences, panels, VIP events, TwittUp etc.Mentoring and supervising practitioners through projects. Contributed to acquiring new business.

Belgrade

Responsible for markets: Serbia, Kosovo, Montenegro, Macedonia, and Albania.Brands: NIVEA, Eucerin, Labello, Hansaplast, Atrix. Increased ROI over 50%, exceeding set targets multiple times with budget and time accuracy. Handling all key company public one on one. Engaging content creation.Strategic planning of communication of the company and its brands. Budget planning and controlling. Successful management of integrated communication project "NIVEA 100 years" – one of the most demanding projects in the history of the company. Planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs and developing field sales action plans. Responsible for consumer info line outsourced team.

Belgrade

Prepared and conducted the launch of the first social enterprise in Serbia "Green & Clean". Presented the idea of social entrepreneurship in the civilian sector and created support and partnership with numerous state and corporate stakeholders.Plan and implementation of overall marketing activities with minimum budget.Successful communication reached all relevant public with the key messages of the social entrepreneurship initiating the drafting of a new law defining the area.

Belgrade

Effectively managed large-scale projects for clients such as EXIT, Beer Fest, and the Tourist organisation of Belgrade. Planned and implemented the reorganization of the business process and application of innovative solutions in order to improve the business system. Responsibility for the financial aspect of the business sector (generation of income, steady growth and development) - increased revenue by 68%. Budget planning and reporting. Leading a team and delegating tasks to individual team members – two direct subordinatesInitiating meetings with potential clients in order to acquire new business. Preparation of tender documentation, contracts, and invoices.

Belgrade

Implementation of the communication strategy for the agency clients – Vip Mobile, Dr. Oetker, and Bayer HealthCare. Writing various communication materials: press releases, interviews, PR plans.

Belgrade

Planning, implementing and analyzing PR campaigns. Organizing promotions, fairs, and other special events. Preparing media plans and media buying. Communicating with clients and journalists.

Bechelors, Executive Management

Education record