Marine Bertho Email & Phone Number

Munich, Bavaria, Germany

Munich, Bavière, Allemagne

Munich

In charge of a team of 7 to coordinate the CRM Communications activities for limango GmbH for the German, Dutch and French markets.

Munich

Leading a team of 2 to coordinate the CRM activities of limango GmbH in France and in The Netherlands:- cross-channel communication (website, newsletter and mobile application) of the best deals of the day (private sales or outlet) to limango members (according to their lifecycle and interests)- improvement of work processes between the 2 countries: resource optimization, information sharing and team work- coordination with the other teams: Category Management, CRM Germany, Graphics, IT, Service

Munich Area, Germany

In charge of CRM operations for the French market:- daily communication about the new offers on several touchpoints: email, in shop and mobile app- implementation and constant optimization of the communication strategy: maximum automatization and personalization through the customers' lifecycle via journeys, transactional emails and push messages- daily monitoring and analysis of the CRM KPIs: customers' behaviours & evolution, newsletter, shop and mobile app reportings, A/B tests results etc.- Shop, sales and communication launch in France in July 2016- Organization of team work with other departments: online marketing, category management, IT, Graphic

Région De Munich, Allemagne

Région De Munich, Allemagne

Trunk Archive is a full-service image licensing agency representing the most influential and sought after photographers in the world.Providing a unique, intelligent and forward-thinking alternative to the traditional resources for existing imagery, the agency also serves as a creative partner by offering complimentary image research and visual strategy consultation.The archive contains approximately 800,000 images covering fashion, celebrity, beauty, lifestyle, still life, design, architecture and travel. Thousands of new images are added to the archive each week as the agency continues its mission to make extraordinary and in many cases previously unseen art available to clients.

Munich Area, Germany

In charge of Marketing Department:- Market Research (competitive intelligence, monitor competitors & market key actors)- Direct Marketing (create and send weekly newsletters to more than 2000 clients)- Public Relations (create and spread news to the industry related businesses and services)- Social Media strategy and operations (facebook, Instagram & LinkedIn)- Sales Support (prospection, prospection training, market analysis and customer insights)In charge of BlackWhiteColor project:- prospect for artists- outreach to photographers- create content- communicate about it (social media and newsletter)

Munich Area, Germany

Munich Area, Germany

Supervised SEO texts creation by external suppliers (TextBroker, GreatContent)Wrote editorial and promotional texts for STYLIGHT.fr and partnersManaged linkbuilding for STYLIGHT.fr (Resource-based and conversational)Prospected and analysed websites' KPIs (Searchmetrics and Open Site Explorer tools among others)

Ivry Sur Seine

- supported trade marketing activity (sales promotion tracking, communication and negotiation with partner brands)- developed the Fnac Mobile offer (park animation, content and offer development in collaboration with Orange, cross-company functions: POS, catalogues and fnac.com promotions)- Competitive Intelligence: price and strategy comparisons between different retailers

Montreal, Canada Area

- supported the international Mobility department - kept contacts data up-to-date- in charge of the reception

Master Of Science (Msc), Management

Classes taken: Market studies and marketing decisions, Consumer behavior, Category Management, Body Products Marketing, Luxury Brand.

Education record

Exchange Semester. Classes attended: Informáticas para Economistas, Economía del desarrollo, Business Plan, Técnicas de Comercio.

Education record

Exchange Semester. Classes attended: Strategic Management, Consumer Behaviour in China, Asian Business Environment, Luxury Brand.

Equivalent Licence, Prépa Hec, Option Scientifique

Baccalauréat, Sciences, Mention Bien

Collège & Lycée Baccalauréat Scientifique, option mathématiques, mention Bien