Marine Broux

Marine Broux Email and Phone Number

Digital marketing & Global Brand management @ ZURU Toy Company
new zealand
Marine Broux's Location
Boulogne-Billancourt, Île-de-France, France, France
Marine Broux's Contact Details

Marine Broux work email

Marine Broux personal email

About Marine Broux

With a Master degree International Business ESSEC/B.A. Marketing Dauphine, Bilingual French/English, + 12 yrs in international marketing (France, China, Korea, Philippines)and a recent entrepreneurial experience; I easily adapt and fully commit to achieve my projects in an autonomous and collaborative way. I'm looking for joining a team who works on high-quality playful and creative products. My skills are: - Multi-canal and multiple project management- Brand marketing and communication strategy incl. digital- Conception and development of brand, products, promotions and communication content - Market analysis and consumer insights- Implementation of marketing campaigns and activations, trade-marketing- Inter-cultural team work, rallying all stakeholders on brand and products - Planning, budget and ROI optimization- Training of sales force

Marine Broux's Current Company Details
ZURU Toy Company

Zuru Toy Company

View
Digital marketing & Global Brand management
new zealand
Website:
zuru.com
Employees:
171
Marine Broux Work Experience Details
  • Zuru Toy Company
    Responsable Marketing France
    Zuru Toy Company Aug 2023 - Present
    Ville De Paris, Île-De-France, France
  • Mako Creations
    Marketing & Communication Manager
    Mako Creations Mar 2023 - Aug 2023
    Boulogne-Billancourt, France
    Increase brand awareness and sales accross all channels (+22% in 2022 vs 2021):- Budget planning and managing media communication plan- Developing all content and tools for communication and trade marketing- Developing new products and launching them- Organizing social media content with community manager - Developing consumer database, CRM and marketing automations- Ensuring higher traffic and sales on ecommerce website through SEO, blog, new design and UX - Managing Influencers' partnerships and PR- Being responsible and persuing all previous tasks
  • Mako Creations
    Digital Project Manager
    Mako Creations Dec 2021 - Aug 2023
    Boulogne-Billancourt, Ile-De France, France
    Increase brand awareness and sales through digital channels- Brand content strategy : social media editorial calendar planning and creation of content, managing a community manager, emailings, blog articles, website content- Full development of new e-commerce website : SEO, copywriting, graphic chart- Building and managing with agencies SMA, SEA campaigns - Following up Amazon ads campaigns and sales optimization
  • Tout Un Petit Monde
    Entrepeneur
    Tout Un Petit Monde May 2018 - Dec 2021
    France
    - Building the whole business, business plan, budget, prices- Developing and maintaining the e-commerce website- Creating and designing print&play digital magazines for kids- Planning and organizing digital communication: visual identity, brand strategy online, copywriting and managing emailing & blog, optimizing SEO, planning and managing social media editorial content.Achievements: 14 kits for sale, 1500 leads generated, 44 blog articles written and optimized, 23k visitors on website, 58% of organic search
  • Rémy Cointreau
    International Brand Manager Cointreau
    Rémy Cointreau Mar 2014 - Jan 2018
    Paris
    - Contributing to international strategy, coordinating business and ensuring global coherent strategy with markets, portfolio positionning- Developing, managing budgets and launching new products internationally, promotional packs, limited editions, point-of-sale materials . Managing full projects with purchasing dpt, creative agencies, suppliers and markets.- Establishing brand guidelines for markets: visual identity, product activation & merchandising guidelines (digital, on-trade/off-trade)- Creation of brand content and advertising campaigns: print, videos ATL/BTL, digital content, trade activations (on-trade/off-trade)Achievements: 12 promo packs developped in 9 months, 2016 innovative limited edition : vol +15%, costs -50% vs LY
  • Rémy Cointreau
    Trade Marketing Manager Russian Standard Vodka - Global Travel Retail
    Rémy Cointreau Jan 2012 - Mar 2014
    Région De Paris, France
    Conceptualizing commercial and marketing strategy for GTR worldwide- Organizing trade-marketing and activations in duty free & sales training - Developing gifts, materials, promotional packs and merchandising guidelines- Preparing volume and advertising budgets, following up KPIs, monitoring gaps, double-reporting to brand and groupAchievements: 140k cases volume budget achieved, 500k saved over 2,7M€ mkg budget. Directly organized +40 store activations in EMEA
  • French Embassy Trade Office
    Marketing Project Manager- Agricultural Trade Dpt
    French Embassy Trade Office Jan 2010 - Jun 2011
    Seoul
    - Managing the “French Pavilion” on "Seoul Food and Hotel show"- Carrying out market research: writing a Gourmet food products’ guide and conducting a qualitative market analysis on French wines in Korea- Organizing buyer meetingsAchievements: Organized 20 booths on food show, 12 meetings/exporter, 3 contracts signed. Meetings with 35 wineries/ 400 Korean professionals
  • Sinodis - Shanghai
    Brand Supervisor, Gourmet Brands Category
    Sinodis - Shanghai Jul 2008 - Jun 2009
    Shanghai
    - Leading marketing budget and brand local strategies - Managing local operational marketing: developing materials, organizing local on-trade events & in-store trade-marketing, launching new products, conducting market analysis, coordinating suppliers & logisticsAchievements: Doubled Carapelli sales volume to 300T in 1 year, doubled Fromi sales value in 3 months, imported +100 new products
  • Sopexa - Shanghai
    Communication Assistant China
    Sopexa - Shanghai Jan 2007 - Jul 2007
    Shanghai
    - Coordinated information and activities between offices in Greater China- Managed the relationship with all French partners on the SIAL China (Food &Beverage trade show)- Organized a promotional party for French food and wine among the Chinese
  • Laboratoires Physcience
    International Marketing Assistant
    Laboratoires Physcience Jun 2006 - Dec 2006
    Paris
    - Created and developed food supplements’ packaging and POS directly with design agencies and internal departments to suit the countries of export- Conceived training kits for the sales teams in Europe- Helped marketing manager in prospecting new distributors
  • Hunter Barth Advertising
    Intern Media Coordinator
    Hunter Barth Advertising Jun 2005 - Aug 2005
    Newport Beach, Californie, Usa
    - Negotiated media planning with radio channels- Researched promotional partnerships for clients- Implemented direct marketing for business development

Marine Broux Skills

Marketing Management Marketing International Gestion De La Marque Gestion De Projet Business Strategy Marketing Communications Marketing Strategy Vente Product Management Anglais Professionnel Anglais Microsoft Office

Marine Broux Education Details

Frequently Asked Questions about Marine Broux

What company does Marine Broux work for?

Marine Broux works for Zuru Toy Company

What is Marine Broux's role at the current company?

Marine Broux's current role is Digital marketing & Global Brand management.

What is Marine Broux's email address?

Marine Broux's email address is ma****@****ail.com

What schools did Marine Broux attend?

Marine Broux attended Essec Business School, Paris 9 Dauphine University.

What skills is Marine Broux known for?

Marine Broux has skills like Marketing, Management, Marketing International, Gestion De La Marque, Gestion De Projet, Business Strategy, Marketing Communications, Marketing Strategy, Vente, Product Management, Anglais Professionnel, Anglais.

Who are Marine Broux's colleagues?

Marine Broux's colleagues are Stephy Yen, Efim Bezrodnyi, 钟静燕, Ella Chen, Zoie Deng, Cici Lin, 周小唯.

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