Marine Broux Email & Phone Number

Ville De Paris, Île-De-France, France

Boulogne-Billancourt, France

Increase brand awareness and sales accross all channels (+22% in 2022 vs 2021):- Budget planning and managing media communication plan- Developing all content and tools for communication and trade marketing- Developing new products and launching them- Organizing social media content with community manager - Developing consumer database, CRM and marketing automations- Ensuring higher traffic and sales on ecommerce website through SEO, blog, new design and UX - Managing Influencers' partnerships and PR- Being responsible and persuing all previous tasks

Boulogne-Billancourt, Ile-De France, France

Increase brand awareness and sales through digital channels- Brand content strategy : social media editorial calendar planning and creation of content, managing a community manager, emailings, blog articles, website content- Full development of new e-commerce website : SEO, copywriting, graphic chart- Building and managing with agencies SMA, SEA campaigns - Following up Amazon ads campaigns and sales optimization

France

- Building the whole business, business plan, budget, prices- Developing and maintaining the e-commerce website- Creating and designing print&play digital magazines for kids- Planning and organizing digital communication: visual identity, brand strategy online, copywriting and managing emailing & blog, optimizing SEO, planning and managing social media editorial content.Achievements: 14 kits for sale, 1500 leads generated, 44 blog articles written and optimized, 23k visitors on website, 58% of organic search

Paris

- Contributing to international strategy, coordinating business and ensuring global coherent strategy with markets, portfolio positionning- Developing, managing budgets and launching new products internationally, promotional packs, limited editions, point-of-sale materials . Managing full projects with purchasing dpt, creative agencies, suppliers and markets.- Establishing brand guidelines for markets: visual identity, product activation & merchandising guidelines (digital, on-trade/off-trade)- Creation of brand content and advertising campaigns: print, videos ATL/BTL, digital content, trade activations (on-trade/off-trade)Achievements: 12 promo packs developped in 9 months, 2016 innovative limited edition : vol +15%, costs -50% vs LY

Région De Paris, France

Conceptualizing commercial and marketing strategy for GTR worldwide- Organizing trade-marketing and activations in duty free & sales training - Developing gifts, materials, promotional packs and merchandising guidelines- Preparing volume and advertising budgets, following up KPIs, monitoring gaps, double-reporting to brand and groupAchievements: 140k cases volume budget achieved, 500k saved over 2,7M€ mkg budget. Directly organized +40 store activations in EMEA

Seoul

- Managing the “French Pavilion” on "Seoul Food and Hotel show"- Carrying out market research: writing a Gourmet food products’ guide and conducting a qualitative market analysis on French wines in Korea- Organizing buyer meetingsAchievements: Organized 20 booths on food show, 12 meetings/exporter, 3 contracts signed. Meetings with 35 wineries/ 400 Korean professionals

Shanghai

- Leading marketing budget and brand local strategies - Managing local operational marketing: developing materials, organizing local on-trade events & in-store trade-marketing, launching new products, conducting market analysis, coordinating suppliers & logisticsAchievements: Doubled Carapelli sales volume to 300T in 1 year, doubled Fromi sales value in 3 months, imported +100 new products

Shanghai

- Coordinated information and activities between offices in Greater China- Managed the relationship with all French partners on the SIAL China (Food &Beverage trade show)- Organized a promotional party for French food and wine among the Chinese

Paris

- Created and developed food supplements’ packaging and POS directly with design agencies and internal departments to suit the countries of export- Conceived training kits for the sales teams in Europe- Helped marketing manager in prospecting new distributors

Newport Beach, Californie, Usa

- Negotiated media planning with radio channels- Researched promotional partnerships for clients- Implemented direct marketing for business development

Mastère Spécialisé Stratégie Et Ingénierie Des Affaires Internationales (Smib), International Business, Asia, Marketing

Activities and Societies: BDE Masterize Me 4 months campus Essec Cergy 4 months campus Essec Singapore

Business Administration Bachelor'S Degree (Specialty Marketing), Business/ Marketing

Activities and Societies: Sports association and Sailing club Product marketing, international marketing, international business finance.