Ecommerce Marketing Manager
Current• Pilot digital projects : e-commerce, traffic acquisition, mobile services, social media (reporting to Commercial Director)• Monitor and stimulate online sales development of the website frenchblue.com (implementation of digital campaigns, website and mobile content & display, new forms of payment, booking engines Amadeus, commercial policy...)• Define, develop and monitor strategic marketing/editorial plans to achieve commercial and brand objectives in close cooperation with the e-Acquisition consultants : emailing, display, SEA, SEO, affiliation & metasearch.• Define and animate French blue social networks