• Led product design and engineering efforts for GoodX Healthcare, contributing to improved user experience and overall product design.• Conducted extensive user research and analysis to inform product design decisions, resulting in enhanced user satisfaction and engagement.• Played a key role in the product design cycle (South Africa head office), providing valuable insights and expertise in UX and UI design.• Assisted with various administrative, marketing, and website management tasks to support the overall success of GoodX Healthcare Canada.• Created and implemented a UX Strategy for continued improvement of the customer and user experience.

• Improved the booking rate on the myGC product from below 4.2 monthly, to consistently above 4.3 monthly.• Pioneered and implemented a prototyping process utilising Figma, revolutionising our product development approach and enhancing articulation of use cases.• Educated cross-functional teams involved in the product life cycle, encompassing project management, product design, and development, on the importance of good design and UX principles.• Contributed to overall strategy and decision-making about product direction through a comprehensive UX Strategy.• Introduced a Figma Component Library (Design System), making Figma more approachable for the product team and enabling them to swiftly create prototypes while ensuring design consistency.• Conducted extensive user research and testing for various features (new and updated) in the various products.• Collaborated closely with multiple departments to deliver value across the organisation.• Promoted the significance of good UX and design principles through targeted workshops tailored for different teams such as Development, Product Design, and Marketing.• Diligently monitored monthly product experience surveys and promptly alerting relevant teams or stakeholders about emerging issues.• Cultivated a group of client user testers by leveraging insights from monthly product experience surveys.• Conducted extensive user research and testing for diverse projects.• Collaborated with product managers and engineers to gather and evaluate user requirements.• Partnered with project managers and developers to craft intuitive and user-friendly software.• Presented design concepts using storyboards, process flows, and sitemaps.

• Completed over 270 projects to date, solidifying our expertise and track record.• Served more than 40 esteemed companies and individuals, delivering exceptional design solutions tailored to their unique requirements.• Launched more than 20 captivating websites, seamlessly blending aesthetics with functionality.• Spearheaded the daily operations of the business, overseeing critical aspects such as quoting, invoicing, acquisitions, and marketing, ensuring smooth and efficient processes.• Personally engaged with all clients and projects, building strong relationships and providing dedicated attention to their specific needs.• Assumed full project management responsibilities, guiding each endeavor from inception to completion, and offering ongoing support even after project delivery.• Showcased our versatility by handling all aspects of graphic design, including captivating logos, engaging annual reports, eye-catching banners, and informative brochures.• Exemplified expertise in digital design, spanning from meticulously crafted email signatures and newsletters to conceptualizing animation explainer videos and storyboarding.• Demonstrated proficiency in web design, proficiently creating simplistic HTML/PHP websites and intricately developed WordPress platforms.• Guided projects through the entire life-cycle, bringing ideas to fruition in both print and digital formats, leaving a lasting impact on audiences.

• Played a pivotal role in the success of a nimble design agency as one of two designers, steadily progressing to become a seasoned senior designer.• Successfully managed multiple projects simultaneously, meeting tight deadlines without compromising on quality or creativity.• Led the conceptualization, design, and launch of more than 10 visually captivating websites from scratch, ensuring a seamless blend of aesthetics and functionality.• Diversified portfolio with projects spanning various industries, including electronic embedded solutions, meat products, guest game farms, FLIR imaging products, weddings, and more.• Crafted captivating visual identities for clients, including logos, branded stationery, brand manuals, email templates, and email signatures, consistently aligning them with clients' unique brand personalities.

• Successfully contributed to a commercial website SERP project (CSS, HTML, LESS) for a prominent client, Vodacom• Demonstrated ability to deliver high-quality UI solutions within tight deadlines• Collaborated effectively with cross-functional teams, ensuring smooth implementation and client satisfaction• Competently handled marketing material designs

• Collaborated as the sole graphic designer of the in-house marketing and design team at BEatUP (now Enterprises UP)• Led graphic and web design projects, meeting all company needs with exceptional creativity• Successfully contributed to various client projects, adding value through effective design solutions

I voluntarily did the Graphic Design, Social Media and Events Managing for SASRA (non-profit organisation) in my free time. This includes updating SASRA's Twitter account, helping out with the graphics for the Projects (including Ore Genisis Game) and website, maintaining SASRA graphics and logo, and arranging and sending out notifications about upcoming SASRA Social Events.

• Developed and implemented complex client databases with user-friendly interfaces for efficient data access• Collaborated on graphic design projects, including newsletters, enhancing company branding and communication efforts.