. Design and manage multifunctional research processes to deliver impactful business insights. Leverage analytics and hybridize data sources to maximize relevance and uncover deeper insights. Enhance strategic communication by integrating insights and data for clear, impactful messaging. Support sales and client development by combining business growth strategies with excellent client servicingMain challenge: Be an entrepreneur and manage my own businessCore topics: Innovation, Market Understanding, Brand StrategyKey (end) Clients: Key Players in FMCG (Food, personal care, beverages…), Entertainment, FinanceTemporary assignments, full or part timeCTI at Unilever - Homecare, fragrance programm (4 months)CMI at BIC - Lighter division (2 years)CMI at Nestlé Skin Health (6 months)Client Director at Kantar Millward Brown (6 months)Account Director at Tsquared Insights, Big data insights (8 months)Account Director at Kantar TNS (6 months)

Support our clients in leveraging BrandTrends data for defining efficient and relevant licensing strategiesCreate content for communication purposes (newsletter, social media, e-book...)Main challenge: being updated in a fast -moving environmentKey client: Media companies / licensors, FMCG / licensees