Working closely with Lyris services team to provide Lyris UK customers with a strategic and professional managed service in Email Marketing, Web Analytics, PPC and SEO.• Email Marketing• Management of the Lyris UK services team• Account Management: 25 key accounts.• Implementation of email marketing campaigns including campaigns to targeted segments.• Segmentation by demographics, by email action, by web browsing history or by condition of former purchases.• Dynamic content emails based on past purchases and preferences.• Implementation of Refer a friend, Forward to a friend, Capture forms, Online Competition.• Lyris Sales: Sales of Lyris solutions: Lyris HQ and email advisor.

• Managed 10 key clients accounts from various industry sectors.• Advised clients on email best practices and advising on eMarketing strategy.• Implementation of Welcome Program. Gathering customer data to ensure targeted relevant email campaigns.• Coordinated template designs and HTML for email.• Provided Lyris Email Training courses: Email Marketing in practice from 1 to 6 participants.

Recruited as part of the International marketing department to manage web site, extranet and print production.