Metabolic is a consulting, research and venture-building organisation. We use systems thinking to tackle major sustainability challenges. Our overarching mission is to transition the global economy to a fundamentally sustainable - and circular - state. As head of Marketing, Communications and Design, my mandate entails: - Leading marketing efforts to grow the reach and impact of Metabolic’s brand and work- Crafting innovative communications strategies that contribute to a necessary global mindset shift around sustainability and systems change. - Leading a team of ten talented individuals, working across a range of disciplines -- from thought leadership, branding, to PR, digital marketing, design and client-facing project communications.

Philips is on a journey to become a purpose driven health technology company. After selling the lighting business, acquiring strategic competencies and launching several transformations programs, it is time to focus efforts on behaviors and mindsets. The global change communications function aims to drive all communications relating to transformation. Our goal is to generate and promote new ways of working in order to become a leading health tech solutions company with sustainable operations. We engage 80 000 colleagues who are delivering the Philips brand promise every day. And we do this by embedding our purpose at the heart of ‘how we work’ at Philips.***Having double hat, I am also the Business Partner to our EVP and Chief Marketing & E-Commerce Officer, Lorraine Barber-Miller. In that second role I drive the internal engagement with a community of 4500+ marketing and communications professionals worldwide as well as the public engagement program for our C.M.O.

Flying Bridge helps organisations make significant progress towards achieving their Sustainable Development Goals (SDGs). We do this by integrating sustainability principles into core strategies, employee engagement, marketing, and operations.We have services, partners and tools to deliver projects in these areas :- E.S.G. engagement: connect your ecosystem with Environmental Social and Governance goals and philanthropic activities. - Business Development & Audience Insight: audit touch-points and research key audience groups (ecosystem) to engage them with a unique value proposition (internally & externally)- Media management: managing a coherent brand presence across channels (social media, PR, print, events, and internal platforms) - Branding & positioning: create (or strengthen) presence through a coherent visual identity and top quality assets (photos/videos/posts/Thought Leadership)- Employee engagement: mapping and improving touch-points in the employee journey and driving (global) engagement programs.

- Part of the IPO communications team driving the stock market introduction of ‘ING Insurance and Investment Management (under the brand ‘NN Group’)- In charge of global Listing Day celebrations in 45 locations on-and-offline- Engaging 12 000 colleagues in the launch of new brand ‘NN Group’- Working with 18 local comms teams, developing culture and behaviours in line with new vision and values- Profiling new management board members via internal platforms and engaging top 500 managers via Leadership Conferences.

Working in the Corporate Communications & PR agency known as MSL, I was responsible for clients such as AkzoNobel, GlaxoSmithKline, Randstad, AXA, GDF Suez, ING. - Helped maximise impact from employees via Internal Engagement, Experience programs and HR Comms - Led the Employee Communications Practice in the NL, developing thought leadership and innovative offerings - Helped build and manage corporate culture based on a vision, mission and values, with strong Employer Brands- Stimulated use of social media in organisations to attract talent and to connect with staff before, during and after people’s experience with the brand.

Working in the Corporate Communications & PR agency known as MSL, I developed the international business portfolio through global projects, e.g.:- Internal branding and worldwide jubilee celebrations with 30000 people in 48 countries (Randstad 50) - Top leadership sessions where employees are invited to discuss online and engage with management (global digital events at Publicis and ING)- Change communications around mergers (GDF SUEZ Values Forum)- Social Media governance principles and advocacy campaigns (Glaxosmithkline)

Working in the Corporate Communications & PR agency known as MSL, I specialised in leadership and internal engagement using innovative technologies. Example of work delivered:- Re-branding and engagement around corporate values worldwide (AXA Forum 55,000 employees)- Corporate acquisitions lead to launch global network of agencies (Publicis CEO's event)

May 2005 -> Feb 2007: European Manager, Marketing & Communications • Managing agencies across Europe, managing one person on daily basis (an assistant manager) and driving a team of up to 12 on specific projects • Driving the Public Relations programme (promoting successes to media and stakeholders)• Producing sales tools, brochures and web content to launch Healthcare solutions• Organising presence at tradeshows (such as IBC and MEDICA)Jan 2004 -> May 2005: Assistant Manager, Marketing & Communications • Co-creation (with OGILVY agency) and launch of the first ‘Case Studies Database.’ A directory of credentials to support sales teams across EMEA region• Internal sales events & training to introduce new solutions (IBM’s Consultative Selling)• Community Champion for our knowledge sharing & collaboration platform (SharePoint)• Daily support to Division Director, Naomi Climer – who became Vice President, Sony EuropeSept 2001 -> Dec 2003 European graduate programme, ‘Eurograd’ assignments:● Marketing at Sony Deutschland (May to Dec 2003)● Change Management at Sony Europe HQ in the UK (Feb & March 2003)● Business Development at Sony Netherlands (June 2002 - Jan 2003)● Market research at Sony UK (Sept 2001- June 2002)

Working for an internet portal catering to expatriates in France, South Africa and UK.- Developed business relationships to sell products (newspapers, food, clothes...) and services (doctors, plumbers, schools) in the native language within the country of expatriation. e.g. french sausage in London.

Several positions as journalist:• Channel 4 News: assistant producer at daily national TV program in London - August 1999• London News Direct Radio, researcher - London - July 1999• Newsreader on Radio Nostalgie - Lausanne, Switzerland - 2 months in 1998 • Nord Éclair Daily newspaper, writer - Lille, France - 2 months in 1998